The Close

The Close is an innovative real estate platform that provides agents, teams, and brokerages with valuable insights from industry experts. Our focus is on real estate marketing, lead generation, technology, and team-building strategies, all shared by active agents and brokers who aim to elevate their businesses. In addition, we aim to share top-notch insights from various fields, including advanced psychology, business and marketing strategies, design, and breakthrough technologies. Best of all, we offer this information for free, empowering you to close more deals effectively and efficiently.

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Articles

Ownerly vs Zillow: A Detailed Comparison for 2025

3 weeks ago | theclose.com | Andrew Wan

If you’re looking for an easy way to find data on properties, you’ll likely have come across Ownerly and Zillow. Both are fantastic resources that allow you to quickly obtain information about properties and the neighborhoods they’re located in. Each has its pros, cons, and unique features, so the best one will depend on your specific use case! Below is a summary of what each excels at, followed by a more detailed comparison of the two.
The Best 6 Real Estate AI Tools for 2025

1 month ago | theclose.com | Andrew Wan

Tools powered by artificial intelligence (AI) continue to become more popular in the real estate industry, and it’s easy to see why! These help agents save a tremendous amount of time while also making them more efficient by streamlining processes, automating tasks, enhancing client interactions, and providing marketing and other business insights. AI will never replace the human component, as personal connections can be incredibly important in the real estate industry.
Drones for Real Estate Photography: How to Get Started + Top Picks

1 month ago | theclose.com | Aloun Khountham

If you still rely on ground-level shots alone, you’re missing out — big time. Aerial images and video footage aren’t those costly add-ons to your listings; they’re a game-changer for your real estate marketing. In this ultimate guide, I’ll tell you why using a drone for real estate photography matters, how to get started, things to look for in a drone, and our top five picks. Let’s get to it!Did you know that 35% of Realtors1 already use drones in their real estate business?
How to Choose a Home Inspector: A Playbook for Investors

2 months ago | theclose.com | Aloun Khountham |Gina Baker

To ensure a property is a wise investment and free from costly surprises, you should hire a professional home inspector to complete a thorough evaluation. High-quality inspectors are detail-oriented and communicative, maintain the required licenses, and have experience inspecting buildings of your property type.
International Real Estate Investing: Everything You Need to Know

2 months ago | theclose.com | Jealie Dacanay |Gina Baker

International real estate investing diversifies your investment portfolio, potentially earning you higher returns. However, it’s important to conduct thorough research and seek professional advice before making investment decisions—allowing you to make informed decisions and minimize the risks.
Selling a House with Tenants in 5 Steps

2 months ago | theclose.com | Shannon Sharpe |Gina Baker

Selling a house with tenants in place can add an extra layer of complexity to the sale of an investment property. However, it is possible to do it with the right legal and ethical knowledge. Since you own the property, you have the right to sell your property at any time, even with tenants still residing in the home. For a smooth sale, you will want to do all you can to minimize the impact on the tenant while maximizing your profitability during the sale.
Buildium Review: Is It Right for Your Real Estate Business?

2 months ago | theclose.com | Jealie Dacanay |Gina Baker

Buildium is a property management software with an integrated accounting system. It is ranked as our best tenant screening software, earning a 5 out of 5 rating. We arrived at this score based on various weighted evaluation factors, including ease of use, help and support, customer reviews, and features such as tenant screening, listing syndication, online rent collection, and maintenance requests.
Mid-term Rentals: The Ultimate Guide for Landlords

2 months ago | theclose.com | Shannon Sharpe |Gina Baker

A traditional 12-month lease comes to mind when people initially think of rentals. Conversely, a hotel or Airbnb is the primary choice when considering less lengthy stays, but it can be pricey if it’s more than a few nights. That’s why mid-term rentals have become an increasingly popular option for landlords to offer with their rental properties. I will take a look into mid-term rentals—what they are, who they are for, elements of a mid-term lease, and the advantages and disadvantages.
How to Find & Buy for Sale by Owner (FSBO) Homes in 6 Steps

2 months ago | theclose.com | Aloun Khountham |Gina Baker

The process of locating and purchasing for sale by owner (FSBO) properties can be a complex endeavor for investors. However, FSBO properties are financially attractive for investors expanding their real estate portfolio. This process involves multiple stages, starting with identifying an FSBO listing to securing appropriate financing and completing the closing procedures.
Guide to Understanding Return on Equity (ROE) in Real Estate

2 months ago | theclose.com | Aloun Khountham |Gina Baker

Return on equity (ROE) is an important metric used to evaluate the success of real estate investments and can be applied to commercial and residential properties. Whether you are a seasoned investor or just starting, understanding what return on equity is and using the return on equity formula are essential in gauging how well your money is working for you in the real estate market. Return on equity for real estate is a measure of the income returned on the equity invested in a property.