The Close

The Close is an innovative real estate platform that provides agents, teams, and brokerages with valuable insights from industry experts. Our focus is on real estate marketing, lead generation, technology, and team-building strategies, all shared by active agents and brokers who aim to elevate their businesses. In addition, we aim to share top-notch insights from various fields, including advanced psychology, business and marketing strategies, design, and breakthrough technologies. Best of all, we offer this information for free, empowering you to close more deals effectively and efficiently.

National, Student/Alumni

English

Online/Digital

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Ranking

Global

#371632

United States

#117038

Business and Consumer Services/Real Estate

#1335

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Articles

Homes.com vs. Zillow: Which is Best for Real Estate 2025?

2 weeks ago | theclose.com | Andrew Wan

When it comes to browsing listings, connecting with real estate agents, or marketing a property, Homes.com and Zillow are two of the biggest names in the game. While they might seem similar at first glance, each platform brings something different to the table, especially when it comes to tools for agents, advertising options, and user experience.
What It Is & How It’s Done

2 weeks ago | theclose.com | Andrew Wan |Julia Del Rosario

Key takeawaysHouse hacking means living in a part of your home while renting out the rest to offset your housing costs. House hacking is a popular path to financial freedom, especially for first-time homebuyers or those in expensive markets. Popular house hacking methods include renting out extra bedrooms or living in one unit of a small multifamily property. Always remember to check local laws and run the numbers to ensure your plan is both legal and profitable.
Real Estate Investment Trust (REIT): Ultimate Guide

1 month ago | theclose.com | Aloun Khountham

Real Estate Investment Trusts (REITs) enable investors to tap into their investment potential in income-generating real estate without the need to assume direct management or ownership of physical properties.
How to Find Real Estate Investors to Work With (in Any Market)

1 month ago | theclose.com | Andrew Wan

The key for investor-friendly agents is to find the right real estate investors who will consistently close deals in any economic conditions and in your local market. With the right strategy and a bit of hustle, agents can position themselves to close dozens of deals a year. 🚀Here are some practical strategies to help build a pipeline of motivated real estate investors and generate consistent deal flow.
10 Best Cities for Real Estate Investments in 2025

1 month ago | theclose.com | Aloun Khountham

Rising interest rates, shifting population demographics, and local economic development are reshaping the best cities for real estate investments in 2025. While not all markets offer similar returns, some cities can set the pace on affordability, rental demand, job growth, and future appreciation. Whether you’re new to real estate investments or a seasoned professional, it’s worth identifying cities that offer you growth opportunities.
Ownerly vs Zillow: A Detailed Comparison for 2025

2 months ago | theclose.com | Andrew Wan

If you’re looking for an easy way to find data on properties, you’ll likely have come across Ownerly and Zillow. Both are fantastic resources that allow you to quickly obtain information about properties and the neighborhoods they’re located in. Each has its pros, cons, and unique features, so the best one will depend on your specific use case! Below is a summary of what each excels at, followed by a more detailed comparison of the two.
The Best 6 Real Estate AI Tools for 2025

2 months ago | theclose.com | Andrew Wan

Tools powered by artificial intelligence (AI) continue to become more popular in the real estate industry, and it’s easy to see why! These help agents save a tremendous amount of time while also making them more efficient by streamlining processes, automating tasks, enhancing client interactions, and providing marketing and other business insights. AI will never replace the human component, as personal connections can be incredibly important in the real estate industry.
Drones for Real Estate Photography: How to Get Started + Top Picks

2 months ago | theclose.com | Aloun Khountham

If you still rely on ground-level shots alone, you’re missing out — big time. Aerial images and video footage aren’t those costly add-ons to your listings; they’re a game-changer for your real estate marketing. In this ultimate guide, I’ll tell you why using a drone for real estate photography matters, how to get started, things to look for in a drone, and our top five picks. Let’s get to it!Did you know that 35% of Realtors1 already use drones in their real estate business?
How to Choose a Home Inspector: A Playbook for Investors

Mar 14, 2025 | theclose.com | Aloun Khountham |Gina Baker

To ensure a property is a wise investment and free from costly surprises, you should hire a professional home inspector to complete a thorough evaluation. High-quality inspectors are detail-oriented and communicative, maintain the required licenses, and have experience inspecting buildings of your property type.
International Real Estate Investing: Everything You Need to Know

Mar 13, 2025 | theclose.com | Jealie Dacanay |Gina Baker

International real estate investing diversifies your investment portfolio, potentially earning you higher returns. However, it’s important to conduct thorough research and seek professional advice before making investment decisions—allowing you to make informed decisions and minimize the risks.