The Cool Hour

THE COOL HOUR - Dive into the realms of fashion, culture, and inspiration with The Cool Hour, your go-to online hub for the creatively inclined. Based in Los Angeles, CA, we are an independent collective dedicated to discovering what’s next for the modern girl and boy of the 21st century. Our platform showcases the newest lookbooks, collections, and trends, while also highlighting emerging and lesser-known brands and designers from across the globe. Explore our carefully curated shopping section, featuring fresh seasonal items from some of our favorite designers and brands.

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These Are The 10 Must-Have Summer Shoe Trends

3 days ago | thecoolhour.com | Susan Hang

Share this: Photo via @courtneygrow It’s no secret that shoes are the quiet MVP of any outfit, but in the summer, they practically become the star of the show. With hemlines rising and layers shedding, what you wear on your feet starts to matter a whole lot more. Your footwear is suddenly front and center whether you’re walking to a beachside brunch, heading to a rooftop happy hour, or just running errands in 90-degree heat – and it’s doing more than just completing the look.
Freckle-Focused Makeup Is In This Summer

4 days ago | thecoolhour.com | Susan Hang

Share this: Photo via @stephmandich While sun-drenched days may naturally bring out freckles, this summer’s clean girl aesthetic is about showcasing them with intention. Freckles tap into the essence of sun-kissed skin, low-effort beauty, and that just-back-from-vacation vibe we all crave. If you’ve got them naturally, embrace them. If not, no stress… There are tons of products now that create ultra-natural faux freckles in seconds.
Updated Summer Athleisure Is Here And Chicer Than Ever

5 days ago | thecoolhour.com | Susan Hang

Share this: Photo via @lunaisabellaa Dressing comfortably is a top priority, but that doesn’t mean rolling out of bed in last night’s tee. For those days when you want to look polished with minimal effort, consider the new wave of summer athleisure. The concept remains the same: outfits that seamlessly transition from gym to brunch. But this season’s take comes with a more elevated, grown-up twist.
15 Shell Accessories To Transform Your Summer Wardrobe

6 days ago | thecoolhour.com | Susan Hang

Share this: Photo via @laura_eguizabal The ocean isn’t just calling – it’s taking over our wardrobes. With the fisherman trend in full swing and nautical vibes making a major comeback, shell accessories are riding the wave straight into our closets. From chunky puka necklaces to clutches shaped like conch shells, these beachy details are the easiest way to bring a little seaside magic to any outfit.
The Nose Slimming Contour Hack You Need To Try

1 week ago | thecoolhour.com | Susan Hang

Share this: Photo via @theangelamaee Contouring is truly an art and when it comes to mastering the technique, there’s a fine line between looking naturally sculpted and a little overdone. It can take a few tries to find the right method for your face, but once you land on that perfect technique, there’s no turning back. So when a nose slimming contour hack popped up on our feed, we knew we had to try it for ourselves.
From Casual To Cool, Here Are 10 Bermuda Shorts Outfits For Summer

1 week ago | thecoolhour.com | Susan Hang

Share this: Photo via @taniasarin Last summer may have been ruled by the tiniest of hot shorts, but this year, the vibe has taken a sharp (and much more wearable) turn. Enter the Bermuda short – a quiet frontrunner in the ever-evolving world of cool-girl fashion. Hitting right around the knee, these longer silhouettes feel unexpectedly fresh and undeniably chic.
The Beginner’s Guide To Halo Eye Makeup

1 week ago | thecoolhour.com | Susan Hang

Share this: Photo via @makeupbyyllke Once a go-to makeup look in the pre-COVID beauty era, the halo eye is officially making its comeback, and it’s not for the clean girl crowd. Bold, dramatic, and unapologetically glam, halo eye makeup is tailor-made for nights out, rooftop parties, and any occasion that calls for a little extra sparkle. With summer in full swing, now’s the perfect time to add this eye-catching technique into your beauty rotation.
10 Chic Ways To Conquer The Soft Tailoring Trend

1 week ago | thecoolhour.com | Susan Hang

Share this: Photo via @haaannajohansson Some summer days call for more than just your usual breezy dress and beach-ready sandals. When the mood shifts and you’re craving a look with a little more intention, but still want to keep things light, the soft tailoring trend delivers. This season’s tailoring doesn’t take itself too seriously. It’s relaxed, fluid, and just structured enough to look like you tried without putting in too much effort.
The Only Summer Skincare Routine You Need

1 week ago | thecoolhour.com | Susan Hang

Share this: Photo via @xtaramartin While a tailored skincare routine is essential year-round, it becomes especially crucial in the summer months. Long hours under the sun, rising humidity levels, and increased sweat can all compromise the skin barrier, leading to accelerated aging and more breakouts. As temperatures continue to climb, now is the perfect time to lock in a summer skincare regimen that keeps your glow going strong.
This Outfit Is The Perfect Mix Of Edgy And Boho

1 week ago | thecoolhour.com | Susan Hang

Share this: Photo via @megkaiserr Feminine dressing is having a major moment this summer, but it’s the unexpected pairings that really stand out. Case in point: satin lace-trim shorts styled with a black sweater and Western boots. The shorts bring that dreamy, romantic boho vibe, while the tougher pieces ground the look with a cool edge. It’s the perfect balance for anyone who doesn’t want to pick between ethereal and edgy.