The Cool Hour

THE COOL HOUR - Dive into the realms of fashion, culture, and inspiration with The Cool Hour, your go-to online hub for the creatively inclined. Based in Los Angeles, CA, we are an independent collective dedicated to discovering what’s next for the modern girl and boy of the 21st century. Our platform showcases the newest lookbooks, collections, and trends, while also highlighting emerging and lesser-known brands and designers from across the globe. Explore our carefully curated shopping section, featuring fresh seasonal items from some of our favorite designers and brands.

International

English

Online/Digital

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Global

#236706

United States

#69043

Lifestyle/Fashion and Apparel

#2026

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Articles

We The Free Delivers On That Raw, Lived-In Vibe That We Know And Love

6 days ago | thecoolhour.com | Andrea Spanik

Share this: We The Free is Free People’s in-house label that brings a slightly more rugged, lived-in edge to their signature boho style. It’s where classic essentials get a refresh—think perfectly broken-in denim, laid-back tees, and oversized layers that feel like they’ve already had a life before landing in your closet. There’s a definite nod to vintage in the way the pieces are cut and washed, but everything still feels current and wearable.
Kimchi Blue Makes Everyday Feminine Dressing A Breeze

6 days ago | thecoolhour.com | Andrea Spanik

Share this: Kimchi Blue, an exclusive label from Urban Outfitters launched in 2005, brings a dreamy, vintage-inspired charm to modern wardrobes. Drawing inspiration from flea markets and vintage fairs, the brand offers a collection that feels both nostalgic and fresh. Delicate fabrics like lace, sun-faded chiffons, and cotton voiles are combined with intricate embroidery, creating pieces that are romantic yet wearable.
Athletic Wear From Daily Practice That Just Makes Sense

6 days ago | thecoolhour.com | Andrea Spanik

Share this: Daily Practice by Anthropologie is all about blending comfort and style in a way that feels totally natural. The pieces are easygoing—soft fabrics, relaxed shapes, and gentle tones that make you feel instantly at ease. It’s designed with real life in mind, for the in-between moments that make up most of our days. Whether you’re stretching into your morning, heading out for groceries, or winding down at home, this collection moves with you.
10 Outfits That Embrace The Horse Girl Aesthetic

1 week ago | thecoolhour.com | Susan Hang

Share this: Photo via @weworewhat Much like tenniscore, no one’s checking your credentials before you dress the part – and that’s exactly what makes the rising horse girl aesthetic so intriguing. You don’t need a saddle, a stable, or even a countryside zip code to lean into this vibe. What started as a niche nod to traditional riding culture has galloped full-speed into the mainstream, morphing into a cool, elevated fusion of equestrian polish with an edge.
Damson Madder Straddles The Line Between Great Style And Responsible Fashion

1 week ago | thecoolhour.com | Andrea Spanik

Share this: Damson Madder is one of those brands that just gets it—cute clothes that actually care about the planet. They’re all about making fashion fun again, but without the waste. Think bold prints, playful silhouettes, and pieces that feel like a little boost of confidence every time you wear them. The best part? Everything is designed with sustainability in mind.
Undress Code Meets All Your Style Expectations

1 week ago | thecoolhour.com | Andrea Spanik

Share this: Undress Code is a beautiful blend of boldness and intention—designed for women who live with heart, chase their wildest ideas, and unapologetically make space for both softness and strength. Founded by Izabela and Kacper in 2016, the brand was born out of a desire to create pieces that don’t just look good, but feel powerful to wear.
Sacai Brings The Luxury To Winter Styling With This 2025 Lineup

1 week ago | thecoolhour.com | Andrea Spanik

Share this: For luxe layering that feels just as good as it looks, you’ve got to see what Sacai has up their sleeve for the Autumn/Winter ‘25 collection. All about that elevated feel, these pieces definitely have a sense of being reserved for fashion’s most elite. Having said that, with a distinct cozy winter-inspired feel, we would also suggest that most of the looks carry an effortless feel about them, especially when looking at pieces like capes and ponchos.
The Secret To A Salon-Quality Blowout At Home

1 week ago | thecoolhour.com | Susan Hang

Share this: Photo via @daniellepheloung We’re all about smart money-saving hacks this year, and one of the easiest ways to cut costs without sacrificing everyday luxuries is by replicating your favorite beauty treatments at home. We’re starting with the coveted salon-quality blowout. These days, achieving that head-turning volume and shine is totally doable on your own.
Loungewear With Sass From Out From Under That You Can't Resist

1 week ago | thecoolhour.com | Andrea Spanik

Share this: Out From Under is that low-key, cozy-girl brand that somehow makes loungewear feel like a whole mood. It’s exclusive to Urban Outfitters, and it’s perfect for those in-between moments—when you’re not quite going out, but you’re definitely not staying in sweatpants all day either. The pieces are soft and slouchy in all the right ways, with a little something extra that makes you feel put together without trying too hard.
Free-est Masters The Effortless Aesthetic

1 week ago | thecoolhour.com | Andrea Spanik

Share this: Free-est is like a little breath of fresh air in your closet. It’s part of Free People’s in-house lineup, and it brings that dreamy, barefoot-on-the-beach kind of energy—even if you’re just lounging at home or running errands in the city. The vibe is all about flowy silhouettes, light layers, and those easy pieces you can throw on without overthinking it. Think gauzy fabrics, sun-washed colors, and effortless shapes that feel like a warm breeze.