The Cool Hour

THE COOL HOUR - Dive into the realms of fashion, culture, and inspiration with The Cool Hour, your go-to online hub for the creatively inclined. Based in Los Angeles, CA, we are an independent collective dedicated to discovering what’s next for the modern girl and boy of the 21st century. Our platform showcases the newest lookbooks, collections, and trends, while also highlighting emerging and lesser-known brands and designers from across the globe. Explore our carefully curated shopping section, featuring fresh seasonal items from some of our favorite designers and brands.

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Elevate Your Poolside Look With Beaded Swimwear

6 days ago | thecoolhour.com | Susan Hang

Share this: Photo via @daphnegroeneveld You could say there are only so many ways to switch up a swimsuit and make your poolside look feel fashion-forward. Sure, bold prints and cutouts do their thing – but when it comes to standing out this summer, texture is where it’s at. That’s why we’re fully obsessed with the rise of beaded swimwear. Embellishments bring a whole new level of dimension to both bikinis and one-pieces, offering a tactile upgrade that feels as luxurious as it looks.
Everyone’s Rocking Pastel Neon Makeup This Summer

1 week ago | thecoolhour.com | Susan Hang

Share this: Photo via @udstevek Now that Memorial Day is behind us, summer is officially in the air – and you can feel it. There’s something about this season that’s hard to describe, but it always shows up in the way we dress and do our makeup. One trend that’s catching the mood perfectly is pastel neon makeup. It brings a dreamy wash of color that feels bold but still easy to wear.
10 Style Picks For The Ultimate Summer Capsule Wardrobe

1 week ago | thecoolhour.com | Susan Hang

Share this: Photo via Pinterest Summer moves fast – and your wardrobe should keep up. After Memorial Day hits, the invites start rolling in, travel plans take shape, and suddenly you’re packing (and re-packing) for everything from long weekends to casual coffee runs that somehow turn into all-day hangs. When life gets this full, the last thing you want is to overthink what you’re wearing. That’s exactly why a capsule wardrobe makes so much sense right now.
Get Whimsical With The Mermaid Eyes Trend

1 week ago | thecoolhour.com | Susan Hang

Share this: Photo via @stxph.h Summer’s basically knocking, and the beauty world is diving headfirst into one of the dreamiest trends yet: mermaid eyes. Inspired by our favorite sea sirens, this look is all about glistening lids, shimmering shadows, and that magical, just-swam-up-from-the-ocean glow. It’s giving fantasy, it’s giving festival season, and it’s the perfect way to level up your makeup game. This trend turns heads everywhere it goes.
10 Summer Swimwear Looks To Get You In Vacation Mode

1 week ago | thecoolhour.com | Susan Hang

Share this: Photo via @thevictoriastella Sometimes, the best part of booking a vacation is planning the wardrobe that comes with it. There’s just something about a tropical escape that makes curating outfits feel more exciting, especially when swimwear is the star of the show. And while tossing a few bikinis into your suitcase might’ve worked in the past, 2025 is all about styling your swim looks like actual outfits.
Pamela Anderson Reveals Her Skincare Routine

1 week ago | thecoolhour.com | Susan Hang

Share this: Photo via @pamelaanderson When it comes to timeless icons, Pamela Anderson has been a staple in Hollywood for decades. Lately, she’s reclaimed her narrative with a refreshing approach by fully embracing a bare-faced beauty, even on the red carpet. At 57, she’s never looked more radiant or self-assured. Her makeup-free moments only highlight just how luminous and confident she truly is. So, what’s her secret? A highly effective skincare routine that enhances her natural glow.
The Ultimate Jorts Outfit For Your Next GNO

1 week ago | thecoolhour.com | Susan Hang

Share this: Photo via @leanneareum Jorts in the club? Believe it. Two years ago, we would’ve laughed, but in 2025, the jorts revival is real and thriving. Once written off as a fashion faux pas, these divisive cutoffs have officially entered their It-girl era – and yes, that includes girls’ night out. To elevate your denim, start with a statement top. A halter style is always a sultry yet refined pick, especially in a bold animal print.
Why Everyone’s Wearing A Lace Slip Skirt This Season

1 week ago | thecoolhour.com | Susan Hang

Share this: Photo via @vakhuulaa The slip skirt is a forever staple, but even timeless pieces get reimagined. This summer, the iconic silhouette is feeling softer and more romantic thanks to delicate lace trim. The detail may be subtle, but it instantly shifts the vibe – adding a touch of femininity and quiet luxury to an otherwise minimalist classic. Whether it’s a glossy black or a bold, eye-catching hue, lace-trimmed slip skirts are poised to become one of year’s standout trends.
Hailey Bieber’s Skincare First Makeup Routine

2 weeks ago | thecoolhour.com | Susan Hang

Share this: Photo via @rhode Hailey Bieber is no stranger to headlines, but between her latest Vogue cover and the big news that her skincare brand, Rhode, is launching at Sephora this fall, her glow-up era is officially in full swing. Known for setting the standard in all things beauty, from glazed donut skin to strawberry girl glam, Hailey continues to lead the way with a “skin first, makeup second” approach.
10 Fresh Takes On Styling The Capri Pants Trend

2 weeks ago | thecoolhour.com | Susan Hang

Share this: Photo via @rosee.lola Last spring, capri pants quietly crept back onto the scene as a micro trend, popping up in early runway collections and a few street style moments. Fast forward to now, and it’s official: capris have secured their spot as a full-blown fashion essential. No longer just a nostalgic nod to early 2000s style, these cropped pants have become the go-to transitional staple for fashion insiders everywhere. We know capris have a complicated reputation.