The Cool Hour

THE COOL HOUR - Dive into the realms of fashion, culture, and inspiration with The Cool Hour, your go-to online hub for the creatively inclined. Based in Los Angeles, CA, we are an independent collective dedicated to discovering what’s next for the modern girl and boy of the 21st century. Our platform showcases the newest lookbooks, collections, and trends, while also highlighting emerging and lesser-known brands and designers from across the globe. Explore our carefully curated shopping section, featuring fresh seasonal items from some of our favorite designers and brands.

International

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#236706

United States

#69043

Lifestyle/Fashion and Apparel

#2026

Traffic sources

Monthly visitors

Articles

En Saison Gets Us Ready For The Resort ‘25 Season With This Epic Collection

1 day ago | thecoolhour.com | Andrea Spanik

Share this: Have you seen the Carino collection from En Saison yet? If not, you’re in for a serious style treat. Designed for the Resort ‘25 season, this collection is everything that we want in a resort collection. The pieces are chic, feminine, and lightweight, but still carry that sense of elevated luxury that En Saison is so well known for. Not to mention, we’re loving how versatile the collection is.
Reformation Proves Great Style Is In Their DNA With This Edit

1 day ago | thecoolhour.com | Andrea Spanik

Share this: Stock up on spring favorites with Reformation. Full of all the breezy dresses, lightweight linen, and chic two-piece sets that you know and love, it’s never been easier to get ready for your day when you have the style brilliance of Reformation at your disposal. Plus, if you’re familiar with Reformation then you already know that quality is always a top priority with this brand.
Onia Delivers On All Your Beach Style Needs

1 day ago | thecoolhour.com | Andrea Spanik

Share this: Onia is one of those brands that just gets it — effortlessly cool, super wearable, and totally timeless. Launched in 2009 by Carl Cunow and Nathan Romano, this lifestyle label blends comfort and versatility in a way that feels both elevated and easy. Think clean lines, modern fabrics, and the kind of fit that makes you feel instantly pulled together without even trying.
CAMI NYC Bring Feminine Spring Style To The Table With This Dreamy Release

2 days ago | thecoolhour.com | Andrea Spanik

Share this: Get ready for a fresh, feminine spring with this release from CAMI NYC. Highlighting all the most dreamy silhouettes and details, this is one of those collections that knows how to make a statement without being too dramatic or in your face about it. Instead, they make their presence known with craftsmanship, quality, attention to detail, and the most pretty and feminine aesthetic.
Let Favorite Daughter Fill All Your Wardrobe Gaps

2 days ago | thecoolhour.com | Andrea Spanik

Share this: If you’re looking to fill the gaps in your wardrobe with pieces that scream trendy and cool, look no further than Favorite Daughter. Presenting us with a wide assortment of designs that range from denim and tees to dresses and skirts, Favorite Daughter has you covered on all fronts. They even have accessories, including belts, hats, and totes to help you complete your effortlessly stylish look.
A.L.C. Masters Spring Style With This 2025 Release

2 days ago | thecoolhour.com | Andrea Spanik

Share this: Spring is in the air at A.L.C. and we have no complaints. The ultimate destination for luxury fashion that still feels wearable, we know you’re instantly going to get that trendy upgrade to your wardrobe when you start shopping with this brand.
Camilla Invites Us Into The World Of Rua Do Universo

3 days ago | thecoolhour.com | Andrea Spanik

Share this: Camilla’s latest ready-to-wear and resort collection is like stepping into a dream full of golden light, ocean breezes, and faraway adventures. Inspired by Camilla Franks’ wanderings through Portugal and brought to life in the glamour of Los Angeles, this collection takes you on a journey where great style is a total breeze. Think bold prints, breezy silhouettes, and a dash of that signature Camilla drama.
Stay Effortless With Moussy's Vintage Denim Lineup

3 days ago | thecoolhour.com | Andrea Spanik

Share this: Moussy has some new vintage denim to debut, and we feel confident that all style lovers will appreciate what they have to offer. One of our favorite brands for trendy fits and timeless looks, Moussy has mastered the art of keeping style interesting but also wearable. This is especially true with something as classic and as timeless as denim. So what should you expect in terms of design?
Mikoh Takes Care Of Your Vacation Style, Always

3 days ago | thecoolhour.com | Andrea Spanik

Share this: For fresh swimwear and ready-to-wear pieces that you can rely on for all your vacations, we’re excited for you to discover Mikoh. Committed to selling its customers the most effortless looks, this is a brand that knows how to add something special to even the most classic of looks.
Good American Delivers On So Much More Than Great Denim

6 days ago | thecoolhour.com | Andrea Spanik

Share this: Good American isn’t just a fashion brand—it’s a full-on movement built for real women who want to feel confident, sexy, and seen. From day one, the brand set out to shake up industry standards by designing for every body, offering every style in sizes 00 to 32 Plus. Founded by women who aren’t afraid to ask the tough questions or push for change, Good American is rooted in a mission to listen, learn, and lead with purpose.