The Group Travel Leader

The Group Travel Leader has long been recognized as a reliable source in the industry. It is published 10 times a year and reaches over 16,000 travel buyers and industry experts in print, with an additional 36,000 readers enjoying its digital version. This year, 2019, celebrates its 29th year in publication.

National, Consumer

English

Magazine

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Ranking

Global

#4085221

United States

#1427628

Travel and Tourism/Travel and Tourism

#16718

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Monthly visitors

Articles

Revealed: Black Travel's Hidden Heroes

2 weeks ago | grouptravelleader.com | Brian Jewell

Today’s Black travelers are standing on the shoulders of giants. David Jackson is on a mission to make sure these hidden heroes finally get their stories told. After spending most of his career in hospitality, meetings and destination management, David answered the call to join some colleagues in resurrecting the historic Green Book, a segregation-era resource for Black travelers.
Bluegrass Music and Barbecue Highlight Select Traveler Conference in Owensboro

3 weeks ago | grouptravelleader.com | Mac Lacy

OWENSBORO, Kentucky — More than 200 travel industry members gathered March 9–11 in Owensboro, Kentucky, for the 2025 Select Traveler Conference, a meeting that has drawn domestic and international affinity travel planners, travel companies and destinations since 1996. Owensboro is an Ohio River port city best known as the home of bluegrass music and for producing award-winning western Kentucky-style barbecue and Kentucky bourbon.
Building Blocks of a Great Travel Website

3 weeks ago | grouptravelleader.com | Rachel Crick

We’ve come a long way since the dawn of the digital age, and now your company’s online presence can make or break your business. So how can you build a website that will secure generations of group travel business to come? Your travel website needs will vary depending on the type of business you own, and tour operators, group leaders and travel advisors that book group business are each going to need different features on their sites.
Native Voices

3 weeks ago | grouptravelleader.com | Cynthia Barnes

Seeing destinations through the eyes of a local always provides a richer experience — but perhaps never more than when those locals are Indigenous. Touring a place with the descendants of those who’ve inhabited lands for thousands of years provides a profound connection, revealing stories and traditions that are often overlooked.
Spring Break Favorites for Students

3 weeks ago | grouptravelleader.com | Wendy Helfenbaum

A great spring break trip can be the highlight of a student’s year. Spring has always been the busiest season for student group travel. And while many spring trips are focused on educational destinations, sometimes a fun-focused trip can do wonders for students as well.
Shore Things in the Carolinas

3 weeks ago | grouptravelleader.com | Sean Pavone |Diana Bocco

There’s something captivating about water: the way sunlight dances on its surface, the rhythmic sound of waves lapping against the shore and the calm it brings to even the busiest of minds. With their many coastal and lakeside landscapes, the Carolinas are a dream for groups seeking that mix of adventure and relaxation.
Bountiful Oregon

3 weeks ago | grouptravelleader.com | Rachel Crick

To travel to Oregon is to experience harmony with nature. Its breathtaking scenery stretches from cool coasts in the west to a high-desert climate in the east, with plenty of lush forests and famous waterfall photo-ops in between. And Oregon is a hotspot for food and wine lovers; its fertile soil yields bountiful harvests for farm-to-table fare, as well as fruitful vineyards that produce award-winning wines.
Williamsburg is a Colonial Icon

3 weeks ago | grouptravelleader.com | Tom Adkinson

Archaeologists keep uncovering treasures; historians continue reinterpreting the past; and tour operators never have to duplicate itineraries in Williamsburg and Virginia’s Historic Triangle. The region may be old, but newness blossoms regularly. America is on the cusp of its semiquincentennial (that’s the fancy word for 250th birthday) in 2026, and the Williamsburg region is a window into the story of the nation’s origin.
Now is the Time to Get Into Student Travel

1 month ago | grouptravelleader.com | Brian Jewell

The student travel industry is ripe with opportunity. Gaurav Namit believes there’s unlimited potential for this tourism market segment. As a board member of the Student and Youth Travel Association, and vice president of Four Winds Tour and Travel, he has seen many eras of student and youth travel. Gaurav joins this episode of the podcast to discuss why student travel is so important, what’s driving its impressive growth and how travel professionals can get involved.
The "Super Spenders" Shaping Group Travel… and How to Reach Them

1 month ago | grouptravelleader.com | Brian Jewell

Your ideal travel customer may be easier to reach than you think. Everybody says they they love travel, but some people actually demonstrate that with their spending. Anna Cashman, head of B2B brand insights for GetYourGuide, has dug deep into the data to find the “super spenders” that shape the group travel industry — and who are poised to be your best customers. She joins this episode of the podcast to share who these super spenders are and how you can reach them.