The Group Travel Leader

The Group Travel Leader has long been recognized as a reliable source in the industry. It is published 10 times a year and reaches over 16,000 travel buyers and industry experts in print, with an additional 36,000 readers enjoying its digital version. This year, 2019, celebrates its 29th year in publication.

National, Consumer

English

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Global

#4347674

United States

#1420166

Travel and Tourism/Travel and Tourism

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Articles

Post-Trip Surveys That Get Results

2 weeks ago | grouptravelleader.com | Rachel Crick

What’s the easiest way to level up your trips? Survey says: surveys. In the travel business, client satisfaction is the most important metric of success. Obtaining feedback about your trips gives you a direct line to your customers’ thoughts and can help you make instant improvements. It tells you what should stay on the itinerary and what should go. But there’s more to post-trip surveys than you think. How should you boost response rates? What format should they take? And how can you use the data?
America’s Riverport Towns

4 weeks ago | grouptravelleader.com | Rachel Crick

Groups can go with the flow and still enjoy an enchanting trip when they embark on a river cruise. Characterized by small vessels and lots of land excursions, river cruises are becoming increasingly popular for travelers who want to explore multiple cities without hotel hopping. While time on the river is great for unwinding, trips to shore are the main attraction.
OnSite in Myrtle Beach

4 weeks ago | grouptravelleader.com | Brian Jewell

There are innumerable ways for student groups to have fun — and learn — in Myrtle Beach, South Carolina. That’s what eight student tour operator readers of The Group Travel Leader discovered during a four-day familiarization trip in April to Myrtle Beach and the surrounding communities of South Carolina’s Grand Strand.
Metro Missouri

4 weeks ago | grouptravelleader.com | Wendy Helfenbaum

Bordered by eight states, Missouri is a mecca for outdoor adventure, live blues, Americana history and mouth-watering meat that’s cooked low and slow. Yet it’s often overlooked when group planners are choosing destinations, said Alicia Wieberg, communications manager at Visit Missouri. “Sometimes, we get the ‘flyover’ connotation, but whatever anybody’s looking for, we have it in Missouri,” Wieberg said.
New Never Gets Old in Tennessee

4 weeks ago | grouptravelleader.com | Robin Roenker

From the beauty of the Smoky Mountains to the toe-tapping energy of Nashville’s music scene, Tennessee has always offered guests plenty to enjoy. But the addition of new visitor experiences across the state means there’s never been a better time to be Tennessee-bound. Here, learn about new attractions sure to excite groups of all types, whether Elvis fans, history and architecture buffs, or animal and nature lovers.
Selling Travel Insurance May Be Right for You

4 weeks ago | grouptravelleader.com | Rachel Crick

In last month’s issue of The Group Travel Leader, we covered the ins and outs of selecting the right travel insurance. But what if, as a tour operator, you want to sell travel insurance? We recommend tour operators sell travel insurance for a variety of reasons. First and foremost, it’s a valuable service to offer to your clients because it saves them the time and hassle of finding their own. Secondly, it could mean you earn a little extra commission from the sale.
BONUS: The Group Travelers Who Made History

1 month ago | grouptravelleader.com | Brian Jewell

In 1961, a group of travelers boarded a motorcoach, and their journey changed the world. The Freedom Rides were among many important demonstrations and activities that took place in Alabama during the Civil Rights Movement. On this special bonus edition of Gather and Go, we’re sharing an episode of the Alabama Civil Rights Trail Podcast that tells the stories of the brave men and women who took the first Freedom Ride and how their courage continues to resonate today.
Don't Miss the Boat on This Travel Trend

1 month ago | grouptravelleader.com | Brian Jewell

It’s not just you — everybody really is talking about river cruising right now. With new and established cruise lines making their way into the market, river cruising might just be the hottest trend in travel in 2025. Colleen McDaniel, editor-in-chief of Cruise Critic, knows exactly why. Colleen joins joins this episode of the podcast to unpack the popularity of river cruising and help you understand how you can make it work for your group.
Preparing Your Travelers for the Trip

1 month ago | grouptravelleader.com | Rachel Crick

A lot can happen in the time between booking a trip and departing for your destination. Failing to check the weather, using 20-year-old guidebooks to inform their packing decisions, forgetting to make the final trip payment — under-prepared travelers can make a lot of mistakes that will cause themselves, and you, hassles along the way. To avoid scrambling at the last minute to fill in forgotten details, you should be proactive when it comes to preparing your travelers.
One Mom's Journey from Guide to Owner

1 month ago | grouptravelleader.com | Brian Jewell

What would it take for you to grow in your tourism career? For Lorna Holland, it took a customer who believed in her. After years as a freelance tour director, Lorna and her husband took a client’s idea and turned it into not one but two tour companies. Today they operate TourDCWithUs and VaFeltre Tours in addition to raising a young daughter and managing home life in Italy.