Rachel Crick

2 weeks ago | grouptravelleader.com | Rachel Crick

What’s the easiest way to level up your trips? Survey says: surveys. In the travel business, client satisfaction is the most important metric of success. Obtaining feedback about your trips gives you a direct line to your customers’ thoughts and can help you make instant improvements. It tells you what should stay on the itinerary and what should go. But there’s more to post-trip surveys than you think. How should you boost response rates? What format should they take? And how can you use the data?

4 weeks ago | grouptravelleader.com | Rachel Crick

Groups can go with the flow and still enjoy an enchanting trip when they embark on a river cruise. Characterized by small vessels and lots of land excursions, river cruises are becoming increasingly popular for travelers who want to explore multiple cities without hotel hopping. While time on the river is great for unwinding, trips to shore are the main attraction.

4 weeks ago | grouptravelleader.com | Rachel Crick

In last month’s issue of The Group Travel Leader, we covered the ins and outs of selecting the right travel insurance. But what if, as a tour operator, you want to sell travel insurance? We recommend tour operators sell travel insurance for a variety of reasons. First and foremost, it’s a valuable service to offer to your clients because it saves them the time and hassle of finding their own. Secondly, it could mean you earn a little extra commission from the sale.

4 weeks ago | smallmarketmeetings.com | Rachel Crick

Towering hotels, expansive ballrooms and shiny new finishes — upgrades to convention centers involve more than just a new coat of paint. That’s because convention centers are more than just gathering spaces. The events they attract generate millions of dollars for their local economies and plenty of exposure for additional tourism. Improvements to convention centers promise to draw in more business, create more jobs and give meeting attendees a seamless meeting experience.

4 weeks ago | smallmarketmeetings.com | Rachel Crick

A party without invitations is a recipe for disappointment. So it goes for an event without well-planned registration. No matter how expertly designed an event, if registration is an afterthought, it will result in low attendance and dissatisfied attendees. Registration is one of the most important components of event planning, and, with industry challenges such as smaller lead windows, limited budgets and late registration on the rise, it’s more critical than ever to get it right.