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3 weeks ago | 
grouptravelleader.com | Rachel Crick
We’ve come a long way since the dawn of the digital age, and now your company’s online presence can make or break your business. So how can you build a website that will secure generations of group travel business to come? Your travel website needs will vary depending on the type of business you own, and tour operators, group leaders and travel advisors that book group business are each going to need different features on their sites.
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3 weeks ago | 
grouptravelleader.com | Rachel Crick
To travel to Oregon is to experience harmony with nature. Its breathtaking scenery stretches from cool coasts in the west to a high-desert climate in the east, with plenty of lush forests and famous waterfall photo-ops in between. And Oregon is a hotspot for food and wine lovers; its fertile soil yields bountiful harvests for farm-to-table fare, as well as fruitful vineyards that produce award-winning wines.
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1 month ago | 
grouptravelleader.com | Rachel Crick
If social media isn’t part of your 2025 marketing strategy, you may be missing the mark. That’s especially true if you’re interested in attracting new customers or pivoting to market your trips to the younger generations emerging on the group travel scene. Whether you’re a social media newbie or a regular content creator, here are some tips for using social media to market your group travel business. 1. Know the WhyFirst, let’s talk about why social media is part of a solid marketing strategy.
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1 month ago | 
grouptravelleader.com | Rachel Crick
Marked by its mining history and brush with outlaws Bonnie and Clyde, Joplin, Missouri, is more than a Route 66 stopover. It’s a resilient town whose abundant history and nostalgia make it a hidden gem along the Mother Road. A whisper of the Wild West, Midwestern hospitality and Missouri’s beautiful scenery make Joplin a great place for groups to spend a day or two. It’s not far from Kansas City; Tulsa, Oklahoma; or Springfield, Missouri.
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1 month ago | 
smallmarketmeetings.com | Rachel Crick
If you don’t ask, the answer is always no. That’s the attitude planners should take when it comes to working with a city’s convention and visitors bureau, or CVB. These local organizations are powerhouses of knowledge surrounding their destinations, and there’s a lot of potential in partnering with a CVB to pull off a great event.
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1 month ago | 
grouptravelleader.com | Rachel Crick
The world is wide and full of wonders to experience. But with so many great places to visit, how can you choose the right destination for your group? How do you pick among the places that populate travel bucket lists and the hidden gems your travelers don’t yet know about? When you throw in rising costs, choosing your group’s dream destination may seem like a difficult puzzle to solve. Here are five tips on selecting the right destination for your groups. 1.
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1 month ago | 
smallmarketmeetings.com | Rachel Crick
It’s a rags to riches story — vacant lots and abandoned warehouses rise from the ashes to become trendy, thriving neighborhoods. Once-empty streets hum with people, and repurposed and historic venues sparkle with new life. In every city, these up-and-coming neighborhoods are where meeting attendees want to be. Their rustic venues, plentiful entertainment and signature culture become the best imaginable backdrop for off-sites, receptions and even large events.
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1 month ago | 
grouptravelleader.com | Rachel Crick
Any good storyteller knows there is power in how a tale is told. Interactivity and emotion create authentic and highly impactful narratives that can sway hearts and minds. There are few better opportunities for good storytelling than on the U.S. Civil Rights Trail, which brims with powerful, emotional encounters of trials and triumphs of the Civil Rights Movement. Here are five trail sites that use especially immersive visitor experiences to tell their incredible stories.
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1 month ago | 
grouptravelleader.com | Rachel Crick
The U.S. Civil Rights Trail tells a story that’s still unfolding. The scope of the movement and the events that preceded it span centuries and hundreds of thousands of individual lives. New landmarks, monuments and museums are still being erected; historic figures and their achievements are still being recognized and chronicled today. That is why new sites are still being added to this day. Visitors can add these new trail sites to their itineraries as they traverse the Southeast.
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2 months ago | 
grouptravelleader.com | Rachel Crick
Sustainable group travel has long been regarded as an oxymoron. But it doesn’t have to be. Whether you’re already motivated to go green or still warming up to the idea, you’ll find that sustainability is more popular than ever, thanks to growing awareness of environmental concerns and the priorities of younger generations of travelers. And it can be a good thing for your travel business, too. Sustainability often lowers costs and promotes a positive image of your travel business.
