The Hustle

1 week ago | thehustle.co | Sara Friedman

Ready your inbox: The brands are coming to Substack That tech bro with the inspirational quotes, your old English lit professor, and that girl from your hometown trying to make it as an influencer — they’re all on Substack. In fact, it feels like everyone has a newsletter these days (we were here first!).

1 week ago | thehustle.co | Sam Barsanti

Electronic Arts recently joined the hottest trend in corporate America: forcing remote employees to return to the office. But these RTO mandates might not be especially effective at getting people to… return to the office. We want you backFlex Index has some curious stats on the RTO movement that may shatter your perception of office life in 2025:Companies like EA are the outlier: Only 33% of US companies require employees to be in the office full-time.

1 week ago | thehustle.co | Sam Barsanti

Every CEO dreams of waking up one day and realizing that their company makes a product everyone on the planet needs. That’s apparently what happened to Liquid I.V. boss Mike Keech, who told CNN that “a majority of consumers” are “chronically dehydrated” — and that’s really lucky for him, since he makes just the thing to help. Drink upLiquid I.V. sells hydration-boosting powder packs as an alternative to drinks like Gatorade or Pedialyte.

2 weeks ago | thehustle.co | Sam Barsanti

A famous crab once sang an ode to life under the sea, but a British startup thinks even the deceased can appreciate that it’s better down where it’s wetter. Resting Reef…… is building an artificial reef off the coast of Bali using sculptures partially made from the cremated remains of pets, per Fast Company. A  successful trial attracted 46 new species to the area.

2 weeks ago | thehustle.co | Juliet Bennett Rylah

Why air travel is so chaotic right nowIf it feels like air travel has gotten worse, you’re right. Passengers have been filing increased complaints against US airlines since 2021, hitting a record high of 66.6k+ complaints in 2024. Airlines, once hopeful about a post-pandemic recovery, are already feeling the slump in ticket sales as customer confidence drops — and it’s likely gonna get worse. What’s the deal with airplanes?