The Hustle

We aim to create one of the fastest-growing and most influential information companies globally. Right now, we achieve this through three main avenues: our daily newsletter, The Hustle, which reaches over 1 million readers each day; Trends, our exclusive research division and member community; and our numerous events, which attract tens of thousands of participants annually.

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What the hell are rare earth elements?

5 days ago | thehustle.co | Mark Dent

Over the last few weeks, an obscure subject has sowed panic and speculation among investors, the federal government, national security experts, and business leaders: rare earth elements. Commonly called “rare earths,” they encompass 17 elements on the periodic table that are found in underground ore deposits. They’re so useful that rare earths have been referred to as “21st-century gold.
If Americans want rugged EVs, they’ll get rugged EVs

6 days ago | thehustle.co | Sam Barsanti

Earlier this year, electric vehicle advocates insisted that global demand was still “surging,” even though sales in the US had slowed; now, they’re targeting a specific audience to make that a reality. The (off)road less traveledThe most popular EVs in the US are famously SUVs and pickups, (like the Tesla Model Y and Ford Mustang Mach-E).
A future for four-eyes

1 week ago | thehustle.co | Sam Barsanti

Bifocals were invented in the 1700s and transitions came out in the 1990s, but that’s about it as far as innovations in corrective lenses go. Or at least it feels like that sometimes. Seeing is believingFinnish startup IXI has raised $36.5m to develop the world’s first autofocus glasses, per GamesBeat. The glasses use “cutting-edge technology” to track the wearer’s eyes. The lenses adjust focus in real time — which is pretty crucial to wearing glasses — to help you see more clearly.
Chew this over: Food waste could be the answer to alternative fabrics

1 week ago | thehustle.co | Sara Friedman

Sustainability is something that most of us would happily raise a glass to. But what if the beer in that glass was the very substance that could solve a pressing environmental problem? That’s the concept behind Arda Biomaterials, a London startup that just raised a $5.3m seed round to produce plastic and leather alternatives, per AgFunderNews:Arda uses a proprietary supramolecular process to extract proteins from spent grain left behind from the beer- and whiskey-making process.
Why everybody’s drinking milk again

1 week ago | thehustle.co | Kelli Maria Korducki

Big Dairy has experienced a decades-long decline despite being propped up by federal support. But now milk is in the midst of a comeback. No beverage conjures up the ideal of wholesome, corn-fed Americana like a tall, cold glass of milk. You could even call it the white picket fence of the dinner table. Yet, despite its cozy connotations, Americans’ milk drinking has been on the decline for decades.
Seeing Red No. 3

1 week ago | thehustle.co | Sam Barsanti

The US government recently waged a new war on artificial food dyes, with a ban on Red No. 3 and an “understanding” with the food industry to phase out a lot more. But there’s still hope for people who love the unnatural hue of their favorite snack food. Green No. 2 with envyA number of startups are already developing alternative food dyes, largely thanks to the wonders of fermentation.
Starbucks changes its mind about humans vs. tech

2 weeks ago | thehustle.co | Juliet Bennett Rylah

While other companies push robots and AI, Starbucks is doubling down on human touch. This year, the chain asked employees to scribble messages or doodles on single-use cups and brought back ceramic mugs for customers who want to hang out — a callback to when Starbucks cafes were cozy third spaces, not just pickup spots for mobile orders.
Saunas are the new social club

2 weeks ago | thehustle.co | Juliet Bennett Rylah

Saunas aren’t a new concept, dating back at least 10k years and holding an important place in cultures around the world. For example, in , saunaing is such a regular activity that it’s part of holiday traditions. But social saunas — where people gather to sweat together — have become one of the hottest wellness trends in the UK and US. Market-research firm Grand View Research estimates the global sauna biz will be worth $1.3B by 2030, compared to $905m in 2024, per The Economist.
The world’s coolest drones survey sewage pipes

2 weeks ago | thehustle.co | Sam Barsanti

Drones have been doing our dirty work for so long that the Smithsonian has a nearly decade-old article about how drones helped rescue Capt. Richard Phillips in 2009. But there’s a difference between dirty jobs and dirty jobs. Meet the poop dronesThe Public Works Office in Michigan’s Macomb County has embraced the tech to manage its sewer lines, per Wired. Rather than sending workers into tight, stinky tunnels to look for damaged pipes, they use Flybotix’s Asio X drone.
When did every aisle become the protein aisle?

2 weeks ago | thehustle.co | Sara Friedman

Put those muscular hands where we can see ’em and step away from the Greek yogurt. The “proteinification” of our food is well underway, and Americans can’t seem to get enough (though they’ve likely had plenty). Sixty-one percent of consumers said they were striving to increase their protein intake in 2024, up from 48% in 2019, according to a report from global food company Cargill. Sixty-three percent of consumers said they want protein in their snacks.