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1 week ago | 
thehustle.co | Sam Barsanti
Electronic Arts recently joined the hottest trend in corporate America: forcing remote employees to return to the office. But these RTO mandates might not be especially effective at getting people to… return to the office. We want you backFlex Index has some curious stats on the RTO movement that may shatter your perception of office life in 2025:Companies like EA are the outlier: Only 33% of US companies require employees to be in the office full-time.
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1 week ago | 
thehustle.co | Sam Barsanti
Every CEO dreams of waking up one day and realizing that their company makes a product everyone on the planet needs. That’s apparently what happened to Liquid I.V. boss Mike Keech, who told CNN that “a majority of consumers” are “chronically dehydrated” — and that’s really lucky for him, since he makes just the thing to help. Drink upLiquid I.V. sells hydration-boosting powder packs as an alternative to drinks like Gatorade or Pedialyte.
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2 weeks ago | 
thehustle.co | Sam Barsanti
A famous crab once sang an ode to life under the sea, but a British startup thinks even the deceased can appreciate that it’s better down where it’s wetter. Resting Reef…… is building an artificial reef off the coast of Bali using sculptures partially made from the cremated remains of pets, per Fast Company. A successful trial attracted 46 new species to the area.
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2 weeks ago | 
thehustle.co | Sam Barsanti
Good work-life balance might be hurting your hopes for that promotionMany of us have (unfortunately) been there: You’re encouraged to take time off from work, but when you do, your boss looks down on you for not going the extra mile. It’s called “the detachment paradox,” and it’s the enemy of work-life balance.
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3 weeks ago | 
thehustle.co | Sam Barsanti
AI isn’t infallible (yet?), and companies have been feeling the pain from putting too much faith in it too soon. Blame it on the AIJust last month, Starbucks decided to embrace the advantages of human employees, backtracking on a host of tech-forward customer experience initiatives. This week, financial startup Klarna admitted it was a little too overzealous in gutting its human workforce in favor of AI, per Futurism.
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3 weeks ago | 
ign.com | Sam Barsanti
The first two episodes of Murderbot premiere May 16 on Apple TV+. New episodes stream every Friday through July 11. Don’t let the title fool you: Murderbot is not a show about a robot that loves murder. Well, the robot kind of likes murder: It commits a murder or two over the course of the first season, and it does christen itself “Murderbot” for reasons that this extremely faithful adaptation of Martha Wells’ All Systems Red merely dances around. But that’s not the point.
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1 month ago | 
thehustle.co | Sam Barsanti
Earlier this year, electric vehicle advocates insisted that global demand was still “surging,” even though sales in the US had slowed; now, they’re targeting a specific audience to make that a reality. The (off)road less traveledThe most popular EVs in the US are famously SUVs and pickups, (like the Tesla Model Y and Ford Mustang Mach-E).
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1 month ago | 
thehustle.co | Sam Barsanti
Bifocals were invented in the 1700s and transitions came out in the 1990s, but that’s about it as far as innovations in corrective lenses go. Or at least it feels like that sometimes. Seeing is believingFinnish startup IXI has raised $36.5m to develop the world’s first autofocus glasses, per GamesBeat. The glasses use “cutting-edge technology” to track the wearer’s eyes. The lenses adjust focus in real time — which is pretty crucial to wearing glasses — to help you see more clearly.
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1 month ago | 
thehustle.co | Sam Barsanti
The US government recently waged a new war on artificial food dyes, with a ban on Red No. 3 and an “understanding” with the food industry to phase out a lot more. But there’s still hope for people who love the unnatural hue of their favorite snack food. Green No. 2 with envyA number of startups are already developing alternative food dyes, largely thanks to the wonders of fermentation.
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1 month ago | 
thehustle.co | Sam Barsanti
Drones have been doing our dirty work for so long that the Smithsonian has a nearly decade-old article about how drones helped rescue Capt. Richard Phillips in 2009. But there’s a difference between dirty jobs and dirty jobs. Meet the poop dronesThe Public Works Office in Michigan’s Macomb County has embraced the tech to manage its sewer lines, per Wired. Rather than sending workers into tight, stinky tunnels to look for damaged pipes, they use Flybotix’s Asio X drone.
