The New Consumer

The New Consumer is a magazine that explores the reasons behind how and why individuals choose to spend their time and money.

Trade/B2B

English

Newsletter (Digital)

Outlet metrics

Domain Authority

Ranking

Global

#2414531

United States

#1367660

Food and Drink/Cooking and Recipes

#9756

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Monthly visitors

Articles

How to build a better subscription business

3 weeks ago | newconsumer.com | Dan Frommer

For many consumer brands, getting people to become subscribers via direct-to-consumer e-commerce is as good as it gets: Higher margin, higher lifetime value, and an engine for continuous growth. Few food brands, however, have been able to build the sort of subscription DTC business that Oats Overnight has.
Introducing the Consumer Trends Food Feelings Matrix

1 month ago | newconsumer.com | Dan Frommer

Hello hello! It’s Dan Frommer, back with The New Consumer. We spend a lot of time here exploring food and beverages that are some mix of: Healthy, increasing in popularity, and innovative in their story, positioning, marketing, packaging, etc. But food is also fun! Fun to eat, fun to share, and — for many — fun to post about on the internet. It’s important to consider that enjoyment aspect, too.
A decade with the Apple Watch

1 month ago | newconsumer.com | Dan Frommer

Hello hello! It’s Dan Frommer, back with The New Consumer. One quick note: I’m excited to be speaking at the WSJ Global Food Forum next month in Chicago, alongside Siete Foods co-founder Miguel Garza, Shake Shack CEO Rob Lynch, and Jeni Britton, founder of Jeni’s and now Floura. It’s coming up soon — June 16 and 17 — so please request an invitation today (and use my code NEWCONSUMER20 at checkout to save 20% on your pass).
The new face of consumer AI

1 month ago | newconsumer.com | Dan Frommer

Hello hello! It’s Dan Frommer, back with The New Consumer. I’m back in action after a stretch on the road, including a couple of weeks in Japan — more on that soon. Welcome, new members, I’ve topped you up with a few extra weeks. And now we begin what’s sure to be a wild summer. First, a quick note of appreciation: May 1 was our big renewal day for everyone who joined in The New Consumer’s first ~month back in 2019, and I’m always grateful to see how many of you are still members.
Introducing the Consumer Trends Beauty Special 2025

2 months ago | newconsumer.com | Dan Frommer

I’m excited to share a new Consumer Trends special report, my latest collaboration with Coefficient Capital. This latest Consumer Trends report is an 80-slide presentation that you can view and download for free. It’s the latest in our ongoing Consumer Trends series, which has now generated 13 reports.
Uncharted Tarifftory

2 months ago | newconsumer.com | Dan Frommer

As you surely know, last week the Trump regime declared a bunch of steep new tariffs on imports from most countries the US trades with, especially Asian markets where a lot of consumer products — and components that go into consumer products — are made. This was not a surprise.
How Americans really think about seed oils, Poppi & Olipop, and MAHA

Mar 21, 2025 | newconsumer.com | Dan Frommer

Hello hello! It’s Dan Frommer, back with The New Consumer. How’s Q1 looking on your end? The big news this week is that PepsiCo announced it would spend $1.65 billion to acquire Poppi, the low-sugar, prebiotic soda startup that launched in 2018. Excellent timing! I just published a new Consumer Trends research report with Coefficient Capital that features, among other topics, a section about the modern soda category, including Poppi and its rival/peer Olipop.
Introducing the Consumer Trends Food & Wellness Special 2025

Mar 7, 2025 | newconsumer.com | Dan Frommer

I’m excited to share a new Consumer Trends special(!) report, my latest collaboration with Coefficient Capital. This latest Consumer Trends report is a 63-slide presentation that you can view and download for free. It’s the latest in our ongoing Consumer Trends series, which has now generated 12 reports.
Resy’s million-dollar tables

Mar 1, 2025 | newconsumer.com | Dan Frommer

Hello hello! It’s Dan Frommer, back with The New Consumer. What’s on your mind? One quick thing: Last week, as an experiment, I launched a version of The New Consumer on Substack. If you prefer using Substack as your reading interface, you’re welcome to subscribe there. I plan to publish the same things in both places, at the same time, so there’s no need to sign up for both if you’re happy here.
David Protein and the new retail roadmap

Feb 14, 2025 | newconsumer.com | Dan Frommer

Hello hello! It’s Dan Frommer, back with The New Consumer. How are you? Let’s do some members Office Hours! I’ve just added some slots to the calendar for next Thursday, February 20. As always, these 20-minute Zoom sessions are off-the-record by default, and the time is yours — I’m here for advice, ideas, feedback, a quick pitch, whatever is most useful. Become a member and refresh this page for the booking link, but hurry — space is limited (though I’ll be doing these ~quarterly).