Dan Frommer

3 weeks ago | newconsumer.com | Dan Frommer

For many consumer brands, getting people to become subscribers via direct-to-consumer e-commerce is as good as it gets: Higher margin, higher lifetime value, and an engine for continuous growth. Few food brands, however, have been able to build the sort of subscription DTC business that Oats Overnight has.

1 month ago | substack.newconsumer.com | Dan Frommer

Hello hello! It’s Dan Frommer, back with The New Consumer. We spend a lot of time here exploring food and beverages that are some mix of: Healthy, increasing in popularity, and innovative in their story, positioning, marketing, packaging, etc. But food is also fun! Fun to eat, fun to share, and — for many — fun to post about on the internet. It’s important to consider that enjoyment aspect, too.

1 month ago | newconsumer.com | Dan Frommer

Hello hello! It’s Dan Frommer, back with The New Consumer. We spend a lot of time here exploring food and beverages that are some mix of: Healthy, increasing in popularity, and innovative in their story, positioning, marketing, packaging, etc. But food is also fun! Fun to eat, fun to share, and — for many — fun to post about on the internet. It’s important to consider that enjoyment aspect, too.

1 month ago | newconsumer.com | Dan Frommer

Hello hello! It’s Dan Frommer, back with The New Consumer. One quick note: I’m excited to be speaking at the WSJ Global Food Forum next month in Chicago, alongside Siete Foods co-founder Miguel Garza, Shake Shack CEO Rob Lynch, and Jeni Britton, founder of Jeni’s and now Floura. It’s coming up soon — June 16 and 17 — so please request an invitation today (and use my code NEWCONSUMER20 at checkout to save 20% on your pass).

1 month ago | newconsumer.com | Dan Frommer

Hello hello! It’s Dan Frommer, back with The New Consumer. I’m back in action after a stretch on the road, including a couple of weeks in Japan — more on that soon. Welcome, new members, I’ve topped you up with a few extra weeks. And now we begin what’s sure to be a wild summer. First, a quick note of appreciation: May 1 was our big renewal day for everyone who joined in The New Consumer’s first ~month back in 2019, and I’m always grateful to see how many of you are still members.