Dan Frommer

Los Angeles, New York

Founder and Editor-in-Chief at The New Consumer

Tech, travel, and food. Founder and Editor in Chief of @newconsumer.

Articles

Introducing the Consumer Trends Beauty Special 2025

1 month ago | newconsumer.com | Dan Frommer

I’m excited to share a new Consumer Trends special report, my latest collaboration with Coefficient Capital. This latest Consumer Trends report is an 80-slide presentation that you can view and download for free. It’s the latest in our ongoing Consumer Trends series, which has now generated 13 reports.
Uncharted Tarifftory

1 month ago | newconsumer.com | Dan Frommer

As you surely know, last week the Trump regime declared a bunch of steep new tariffs on imports from most countries the US trades with, especially Asian markets where a lot of consumer products — and components that go into consumer products — are made. This was not a surprise.
How Americans really think about seed oils, Poppi & Olipop, and MAHA

1 month ago | newconsumer.com | Dan Frommer

Hello hello! It’s Dan Frommer, back with The New Consumer. How’s Q1 looking on your end? The big news this week is that PepsiCo announced it would spend $1.65 billion to acquire Poppi, the low-sugar, prebiotic soda startup that launched in 2018. Excellent timing! I just published a new Consumer Trends research report with Coefficient Capital that features, among other topics, a section about the modern soda category, including Poppi and its rival/peer Olipop.
Introducing the Consumer Trends Food & Wellness Special 2025

2 months ago | newconsumer.com | Dan Frommer

I’m excited to share a new Consumer Trends special(!) report, my latest collaboration with Coefficient Capital. This latest Consumer Trends report is a 63-slide presentation that you can view and download for free. It’s the latest in our ongoing Consumer Trends series, which has now generated 12 reports.
Resy’s million-dollar tables

2 months ago | newconsumer.com | Dan Frommer

Hello hello! It’s Dan Frommer, back with The New Consumer. What’s on your mind? One quick thing: Last week, as an experiment, I launched a version of The New Consumer on Substack. If you prefer using Substack as your reading interface, you’re welcome to subscribe there. I plan to publish the same things in both places, at the same time, so there’s no need to sign up for both if you’re happy here.
How about that flipped over plane?

2 months ago | readfeedme.com | Emily Sundberg |Dan Frommer |Serena Kerrigan

Hello everyone. I hope you’re having a nice Friday. I’m on a plane to Las Vegas with broken TV’s — good thing I have a copy of Graydon Carter’s new book! My only goals for the weekend are to win some money in poker, enjoy a few hours in the spa, see what all the buzz is about at Delilah, and hear The Chainsmokers play one of my favorite songs, iPad. We’ll see how much I get done in 48 hours. Today’s letter is very much a weekend read.
Introducing The New Consumer (on Substack)

2 months ago | substack.newconsumer.com | Dan Frommer |Emily Sundberg |Rachel Karten |Casey Lewis

Hi, I’m Dan Frommer, and this is The New Consumer… on Substack. For almost six years, I’ve been publishing The New Consumer — a publication about how and why people spend their time and money — as a member-supported newsletter and website. It’s been great!When I launched in 2019, I specifically chose not to use Substack as my publishing system: I wanted complete control over my site’s visual appearance and user experience, including specific layouts and fonts.
David Protein and the new retail roadmap

Feb 14, 2025 | newconsumer.com | Dan Frommer

Hello hello! It’s Dan Frommer, back with The New Consumer. How are you? Let’s do some members Office Hours! I’ve just added some slots to the calendar for next Thursday, February 20. As always, these 20-minute Zoom sessions are off-the-record by default, and the time is yours — I’m here for advice, ideas, feedback, a quick pitch, whatever is most useful. Become a member and refresh this page for the booking link, but hurry — space is limited (though I’ll be doing these ~quarterly).
What Ozempic users are buying, a year later

Jan 31, 2025 | newconsumer.com | Dan Frommer

Hello hello! It’s Dan Frommer, back with The New Consumer. If you’re in Los Angeles next week, join me on Thursday, Feb. 6, at BRXND LA, an event from Noah Brier covering the intersection of marketing and AI. I’m excited to present some new Consumer Trends research, speaking along with leaders from Amazon, Gatorade, and Zillow. It should be a great day. You can use my link for a very special rate — currently 50% off the retail ticket price.
The fires and what’s next

Jan 18, 2025 | newconsumer.com | Dan Frommer

Hello hello. It’s Dan Frommer, back with The New Consumer. How are you? First, thanks to those of you who have checked in over the past couple of weeks, following the horrible fires here in Los Angeles. We were lucky, and are fine. My deepest sympathies if any of you have lost your home, been displaced, or have otherwise been affected by this disaster.