Articles

  • 2 weeks ago | substack.newconsumer.com | Dan Frommer

    Hello hello! It’s Dan Frommer, back with The New Consumer. We spend a lot of time here exploring food and beverages that are some mix of: Healthy, increasing in popularity, and innovative in their story, positioning, marketing, packaging, etc. But food is also fun! Fun to eat, fun to share, and — for many — fun to post about on the internet. It’s important to consider that enjoyment aspect, too.

  • 2 weeks ago | newconsumer.com | Dan Frommer

    Hello hello! It’s Dan Frommer, back with The New Consumer. We spend a lot of time here exploring food and beverages that are some mix of: Healthy, increasing in popularity, and innovative in their story, positioning, marketing, packaging, etc. But food is also fun! Fun to eat, fun to share, and — for many — fun to post about on the internet. It’s important to consider that enjoyment aspect, too.

  • 3 weeks ago | newconsumer.com | Dan Frommer

    Hello hello! It’s Dan Frommer, back with The New Consumer. One quick note: I’m excited to be speaking at the WSJ Global Food Forum next month in Chicago, alongside Siete Foods co-founder Miguel Garza, Shake Shack CEO Rob Lynch, and Jeni Britton, founder of Jeni’s and now Floura. It’s coming up soon — June 16 and 17 — so please request an invitation today (and use my code NEWCONSUMER20 at checkout to save 20% on your pass).

  • 4 weeks ago | newconsumer.com | Dan Frommer

    Hello hello! It’s Dan Frommer, back with The New Consumer. I’m back in action after a stretch on the road, including a couple of weeks in Japan — more on that soon. Welcome, new members, I’ve topped you up with a few extra weeks. And now we begin what’s sure to be a wild summer. First, a quick note of appreciation: May 1 was our big renewal day for everyone who joined in The New Consumer’s first ~month back in 2019, and I’m always grateful to see how many of you are still members.

  • 1 month ago | newconsumer.com | Dan Frommer

    I’m excited to share a new Consumer Trends special report, my latest collaboration with Coefficient Capital. This latest Consumer Trends report is an 80-slide presentation that you can view and download for free. It’s the latest in our ongoing Consumer Trends series, which has now generated 13 reports.

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Dan Frommer
Dan Frommer @fromedome
8 May 25

RT @obvious_shirts: Collection is active now: https://t.co/DF6gZu3Ruy

Dan Frommer
Dan Frommer @fromedome
1 May 25

RT @emollick: One mistake a lot of companies struggle with is they want to hire an "AI leader" to solve their problems with AI. Yes, lots…

Dan Frommer
Dan Frommer @fromedome
30 Apr 25

RT @Tokyo_Scapes: ガラスフェチにはたまらない曲面 https://t.co/jqtrRa0lbQ