The Pro Chef (Middle East)

The food and beverage industry in the Middle East has experienced significant growth, with over 15,000 food outlets in the UAE alone. Restaurant owners and chefs are facing unprecedented challenges as traditional hotel brands struggle against the rise of independent establishments and franchise operations that are expanding rapidly. In this competitive landscape, success hinges on a combination of passion, expertise, and understanding of the market. Since its inception in 2012, Pro Chef magazine, published by CPI Media Group, has been dedicated to supporting kitchen decision-makers in the region. The magazine provides valuable resources to help them find high-quality products and services that offer the best value.

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Articles

RIKAS launches a dedicated reservation app

1 week ago | theprochefme.com | Blanche D'mello

RIKAS Hospitality Group has launched its own reservation app, becoming the first Dubai-based hospitality group to introduce a dedicated booking platformThis milestone uplifts the Group’s ongoing innovation drive and aligns with its broader global ambitions, which include strategic collaborations with international players such as Accor and Ennismore.
United Hospitality Management appoints Klaus Assmann as COO for Middle East, India & Southeast Asia

1 week ago | theprochefme.com | Blanche D'mello

United Hospitality Management (UHM) has announced the appointment of Klaus Assmann as Chief Operating Officer for the Middle East, India, and Southeast AsiaWith close to 40 years of experience, Klaus brings a wealth of international expertise in luxury hotel operations, strategic asset growth, and complex mixed-use developments. Having worked across the UK, USA, Germany, the Philippines, Thailand, the UAE, and the wider Asian subcontinent, Klaus has a truly global perspective.
Accor, ICD and Valor Hospitality unite to launch six-hotel cluster in Deira Waterfront

1 week ago | theprochefme.com | Blanche D'mello

Accor, in partnership with Investment Corporation of Dubai (ICD) and Valor Hospitality Partners, has announced the launch of a strategic six-hotel cluster at Deira Waterfront, expanding its presence within DubaiAccor, Valor Hospitality Partners, and ICD have reinforced their partnership with the launch of a six-hotel cluster at Dubai Deira Waterfront under the Deira Enrichment Program. The 999-key development will be managed by Valor Hospitality Partners.
Red Sea Global introduces Laheq Island

1 week ago | theprochefme.com | Blanche D'mello

Red Sea Global (RSG) has announced the launch of Laheq Island—marking the next phase of expansion at The Red SeaUnveiled on 15 April 2025 in Riyadh, Laheq is the first destination within the masterplan designed primarily for luxury resort-style living and private property ownership, complementing the project’s existing hospitality focus.
João Ferreira appointed Director of Sales and Distribution at The Ritz-Carlton, Dubai

1 week ago | theprochefme.com | Blanche D'mello

The Ritz-Carlton, Dubai has appointed João Ferreira as Director of Sales and Distribution. Ferreira brings over a decade of experience in sales and marketing with world-class hotel brands and has played a key role in driving commercial success at multiple Ritz-Carlton properties. Most recently, Ferreira served as Multi-Property Director of Sales & Distribution at the Dubai International Financial Centre, where he led high-performing teams and drove strategic growth.
Chefs Brian Becher and Marshall Röth reunite for four hands dinner at Butcher & Still

1 week ago | theprochefme.com | Blanche D'mello

Butcher & Still at Four Seasons Hotel Abu Dhabi is set to host an exclusive four-hands dinner on 25 and 26 April 2025, reuniting Head Chef Marshall Allen Röth with acclaimed American chef Brian BecherThe two chefs last collaborated in Bahrain in 2024, and this upcoming event promises to build on that success with a fresh, refined menu. Known for his multi-sensory approach to modern American dining, Chef Röth brings over two decades of experience across top-tier kitchens in the US and the GCC.
Chef Heinzelmann’s seasonal asparagus menu arrives at Ernst Biergarten

2 weeks ago | theprochefme.com | Blanche D'mello

Ernst Biergarten & Wirtshaus at 25hours Hotel One Central is marking Germany’s beloved ‘Spargelzeit’—asparagus season—with a dedicated seasonal menu that brings a slice of Bavarian tradition to the UAERunning from April 15 through to the end of May, this culinary showcase puts white and green asparagus front and centre, offering diners an authentic taste of spring as celebrated in Germany.
Dinner by Heston Blumenthal welcomes Chris Malone as Chef de Cuisine

2 weeks ago | theprochefme.com | Blanche D'mello

Dinner by Heston Blumenthal at Atlantis The Royal has announced the appointment of Chris Malone as its new Chef de CuisineWith over 15 years of global culinary experience, Chris brings with him a blend of creativity, precision, and a deep-rooted passion for gastronomic innovation.
João Ferreira appointed Director of Sales and Marketing at The Ritz-Carlton, Dubai

3 weeks ago | theprochefme.com | Blanche D'mello

The Ritz-Carlton, Dubai has appointed João Ferreira as Director of Sales and Marketing (DOSM). Ferreira brings over a decade of experience in sales and marketing with world-class hotel brands and has played a key role in driving commercial success at multiple Ritz-Carlton properties. Most recently, Ferreira served as Multi-Property Director of Sales & Distribution at the Dubai International Financial Centre, where he led high-performing teams and drove strategic growth.
Zuma expands with four new openings

3 weeks ago | theprochefme.com | Blanche D'mello

Since its inception in London in 2002, Zuma’s contemporary izakaya concept has garnered a devoted global following. Now, the brand is set to expand further with four new locations in St. Tropez, Gstaad, Cortina, and Vail, reinforcing its presence in sought-after destinations. St. Tropez – Opening May 2025Building on its success in Cannes, Zuma will debut at the iconic Byblos Hotel in St. Tropez.