The Snack Magazine

News and Information from the Fresh Produce Sector

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June Editor's Letter - Transforming Perspective

2 days ago | thesnack.net | Jordan Okumura-Wright

I do not have to work in this industry. I get to work in this industry. There is a powerful shift in mindset that happens with a simple word choice. The environment doesn’t change—my early mornings don’t get any less early, my workday any shorter, or my groceries any cheaper. But my willingness to evolve expands exponentially. My desire to connect to something greater than myself leaves me beautifully and profoundly humbled, and my ability to see the possibilities opens.
Transforming the Course

4 days ago | thesnack.net | Jordan Okumura-Wright

The microscope, the binoculars, and the telescope. I have always loved this analogy, whether it's in the form of our own range of personal perspectives or the eye we bring to the business. When we view the subject at hand through the lens of the microscope, we magnify and embed ourselves in the tiniest of details; it is a meticulous activity, necessary.
Pacific Northwest Cherries SnackChat

3 weeks ago | thesnack.net | Chandler James

Blink and you just might miss the Pacific Northwest cherry season. This limited crop is highly coveted by consumers, boasting the perfect blend of juiciness, crunch, and flavor. As the weather warms up, those cherry trees blossom, and soon retail displays are filled with red-hued fruit.
May Editor's Letter - Embracing Uncertainty

1 month ago | thesnack.net | Jordan Okumura-Wright

We learn from no place safe. I keep this line written on a Post-it® note above my daughter’s magnetic alphabet on the refrigerator. I thrive in control; I feel deeply vulnerable when I’m not. I translate this phrase to mean that our biggest learnings come from our experiences of risk, even hazard. Sure, I’ve become more flexible over the years through practice—both cheap and hard lessons. Nothing has made me understand this phrase more than standing guard over my children.
Breeding the Perfect Berry: A Q&A With Jim Roberts, President, Naturipe Farms

1 month ago | thesnack.net | Peggy Packer

Perfection is unattainable; it’s a phrase you’ve likely heard many times—and one that rings true in most cases it is applied to. For Naturipe Farms’ berry breeding operations, however, perfection is simply the standard. Only once a variety has been deemed perfect by growers, consumers, and retailers alike does it join the supplier’s expansive berry portfolio. The end result?
Driven by Passion, A Q&A with Desirae Perez, Marketing Manager, Prime Time Produce

1 month ago | thesnack.net | Chandler James

The line between personal and professional passions is sometimes a thin one. If you are lucky enough to find something you love and turn it into a career—at least, in my experience—many other aspects of life seem to fall into place. Such is the case with Desirae Perez, Marketing Manager at Prime Time Produce. For Desirae, marketing transcends her job title to inform the way she sees the world every day.
My Favorite Things: Jennifer Hirano, Vice President of Marketing, The Wonderful Company

1 month ago | thesnack.net | Peggy Packer

Jennifer Hirano, Vice President of Marketing, The Wonderful CompanyEarlier this spring, when I asked Jennifer Hirano about the eight things that truly light up her life, it didn’t take long for a collection of photos to land in my inbox. From the most adorable little orange cat to some mouthwatering libations and food, The Wonderful Company’s Vice President of Marketing has given us the perfect glimpse into her life beyond the executive title.
May MVP Highlights: Conor Chilvers, Account Manager, Mastronardi Produce®

2 months ago | thesnack.net | Peggy Packer

Powerful. Dynamic. Experienced. These are all adjectives that can be used to describe the team of trailblazers at Mastronardi Produce®. Among this strategic and successful group are a few rising stars, those who commit to their role with a high level of dedication and the coveted ability to connect with anyone they cross paths with. Such is the case for Conor Chilvers, Account Manager, whose industry prowess has earned him the title of Sales MVP here in the pages of The Snack...
Conversations with the Peach Whisperer: A Q&A with Stephen Paul, Deciduous Category Director, Homegrown Organic Farms

2 months ago | thesnack.net | Peggy Packer

With decades of industry experience under his belt, you very well may have already crossed paths with Homegrown Organic Farms’ Stephen Paul, whether it be on a bustling trade show floor or a quick phone call in the middle of a hectic work day.
Taking Health to Heart: A Q&A With Susan Noritake, Director of Sales, Bako Sweet®

Jan 14, 2025 | thesnack.net | Chandler James

Sweet potatoes have experienced a major boost in popularity in recent years. While it is true that one factor in the category’s rise to fame is the increasing prevalence of social media creators who share their recipes online, another key component is the brand behind the product. We are lucky to have worked for many years with one prominent brand pushing sweet potatoes to the forefront: Bako Sweet®.