Jordan Okumura-Wright

2 days ago | thesnack.net | Jordan Okumura-Wright

I do not have to work in this industry. I get to work in this industry. There is a powerful shift in mindset that happens with a simple word choice. The environment doesn’t change—my early mornings don’t get any less early, my workday any shorter, or my groceries any cheaper. But my willingness to evolve expands exponentially. My desire to connect to something greater than myself leaves me beautifully and profoundly humbled, and my ability to see the possibilities opens.

4 days ago | thesnack.net | Jordan Okumura-Wright

The microscope, the binoculars, and the telescope. I have always loved this analogy, whether it's in the form of our own range of personal perspectives or the eye we bring to the business. When we view the subject at hand through the lens of the microscope, we magnify and embed ourselves in the tiniest of details; it is a meticulous activity, necessary.

4 days ago | delimarketnews.com | Jordan Okumura-Wright

CHICAGO, ILSome events are blips on the radar—others are accompanied by palpable enthusiasm, unrivaled value, and progressive vision. The Summer Fancy Food Show is one such exciting event, featuring an exhibitor list of innovators who are impacting the way food is enjoyed on the plate and perceived on the shelf.

1 month ago | delimarketnews.com | Jordan Okumura-Wright

HINESBURG, VTIn the competitive world of high-quality snacking and food offerings, you have to go all in to stand above and stand apart. Enter Vermont Smoke & Cure, which has reenergized its efforts to drive brand loyalty for its popular portfolio and lift sales for its partners. On June 1, the brand will launch a new campaign, Go Further, aimed at consumers who don’t know the meaning of half-assed, according to Vermont Smoke & Cure.

1 month ago | thesnack.net | Jordan Okumura-Wright

We learn from no place safe. I keep this line written on a Post-it® note above my daughter’s magnetic alphabet on the refrigerator. I thrive in control; I feel deeply vulnerable when I’m not. I translate this phrase to mean that our biggest learnings come from our experiences of risk, even hazard. Sure, I’ve become more flexible over the years through practice—both cheap and hard lessons. Nothing has made me understand this phrase more than standing guard over my children.