The Soul of Seoul

6 days ago | thesoulofseoul.net | Hallie Bradley

Last Updated on June 2, 2025If you’re wandering the maze-like alleyways of Ikseon-dong, one of Seoul’s most photogenic neighborhoods, you’ll eventually stumble upon something special among the rows of Ikseon-dong cafes and restaurants: Teterot Salon (때때롯살롱). Not just a boutique, it’s a modern take on Korean heritage, and one of the best spots to pick up a stylish modern Hanbok in Seoul.

1 week ago | thesoulofseoul.net | Hallie Bradley

Last Updated on June 1, 2025June in Korea is when summer starts to take hold, but don’t let the rising temperatures deter you. Not at all. June can be absolutely lovely, filled with warm breezes, vibrant greenery, and plenty of ways to stay cool while enjoying the season’s best offerings. Having spent nearly two decades exploring Korea, I’ve come to appreciate the rhythm of summer here. Some years, June feels mild and inviting, while others jump straight into the humidity and heat.

1 week ago | thesoulofseoul.net | Hallie Bradley

Last Updated on May 30, 2025Perfume culture in Korea has taken off in recent years. In 2025 alone, the country’s fragrance market is projected to hit $468.91 million, with a steady annual growth rate of 2.3% through 2030. What’s driving this growth? A perfect storm of emotional wellness, aesthetic expression, and self-care trends. A few years ago, the term “korgasm” (코르가즘), a blend of nose in Korean and orgasm, emerged to describe the deep emotional pleasure triggered by scent.

1 week ago | thesoulofseoul.net | Hallie Bradley

Last Updated on May 28, 2025If you think all Korean fried chicken joints are the same, you haven’t been to Kyochon Pilbang (교촌필방) in Itaewon. This isn’t your average chimaek experience that’s for sure. Chimaek is that beloved combination of chicken and beer, or maekju as it’s called in Korean. KyoChon Pilbang is a fried-chicken restaurant glow-up if there ever was one. It’s an upscale, secretive hideout that is 30 years of tradition in a sleek, artsy space.

1 week ago | thesoulofseoul.net | Hallie Bradley

Last Updated on May 28, 2025There are a few experiences in Seoul, Korea that will stop you in your tracks, something so special, unique, and exclusive, that you need to be in the know to even find them. The Moonlight Tour of Gyeongbokgung Palace is one of them. To be clear, I’m not talking about the Korean palace extended hours. I’m talking about the special tours and events that you have to book or you’ll be denied entry.