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Hallie Bradley

South Korea

Content Producer & Influencer at The Soul of Seoul

Freelance Trends Reporter at Kantar

Articles

  • 1 week ago | thesoulofseoul.net | Hallie Bradley

    Last Updated on April 14, 2025One of Korea’s best springtime events is back. Are you a wine connoisseur in Seoul or Busan? Or, just looking for a luxurious way to enjoy the season? The 2025 New Zealand Wine Festival hosted by The Kiwi Chamber of Commerce is not to be missed.

  • 1 week ago | thesoulofseoul.net | Hallie Bradley

    Last Updated on April 14, 2025When people tell me they’ve been to Incheon, I usually ask which part, and inevitably, it’s just the Incheon International Airport they’re referring to. Does that really even count? Not if you ask me. Incheon is massive! It’s the third largest city in Korea and covers an area that includes vibrant seaside neighborhoods, quiet island beaches, revitalized cultural hubs, and historical districts that shaped the nation’s past.

  • 2 weeks ago | thesoulofseoul.net | Hallie Bradley

    Last Updated on April 9, 2025You’ve seen Halloween masks and masquerade masks. But in Korea, masks, or tal (탈), are something else entirely. They’re sacred. They’re satirical. And they’ve shaped Korean identity for centuries. Part performance, part prayer, and all symbolism, traditional Korean masks are intriguing, unique, and you can spot them more places in Korea than you might realize. They’re still worn, still revered, and still relevant to Korean culture.

  • 3 weeks ago | thesoulofseoul.net | Hallie Bradley

    The Hallyu K-Star Road (한류스타거리) in Gangnam is a must-see if you’re into Korean pop culture, so I was told. This walk among the ultra luxury shops of Apgujeong is lined with giant bear statues dedicated to some favorite K-pop groups and leads right through the heart of where many idols were born. Welcome to the place where music, celebrity, and Seoul’s luxury fashion district all meet.

  • 3 weeks ago | thesoulofseoul.net | Hallie Bradley

    Strolling along the Jeju Olle-gil trail 6, I was excited to stumble upon a street that felt like both a gallery and a garden. The Lee Jung Seop Street (이중섭거리) in Seogwipo turned out to be a nice slow break from the trek along the coastline of the island. As someone who loves both art and nature, it felt like a perfect intersection: a quiet, colorful street nestled into the landscape, filled with creative energy and the story of a brilliant, passionate artist.