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Signals: Sustained CTR Growth 18 Months On

Sep 4, 2024 | timesinternet.in | Ritvvij Parrikh |MANISH MISHRA |Vivek Pandey

Authored By: Ritvvij ParrikhCo-authored with Ashish Jaiswal and Manish MishraQuick Recap: In February 2022, we began work on Signals, a publication-agnostic personalization platform for news. Within six months, we had built a simple ranking model for TOI+, our subscription product, which resulted in a minimum 100% boost in CTR. Encouraged by this success, we formally launched work on a large-scale collaborative filtering model for the larger business.
What is a Demand Side Platform (DSP) & How It Works?

Dec 7, 2023 | timesinternet.in | Abhishek Nigam

A Demand Side Platform is a software platform that helps you buy ad inventory on multiple ad exchanges. Using a DSP can help you save time and money by optimising your ad buying across multiple ad exchanges. Get the most out of your advertising budget with a Demand Side Platform. Learn more about how a Demand Side Platform can help you save money on your next advertising campaign. A Demand-Side Platform (DSP) is a software platform that enables advertisers to buy advertising space in real time.
Internet Cookies: Types, Function, and Alternatives

Nov 6, 2023 | timesinternet.in | Abhishek Nigam

Why every website wants you to accept their cookiesCookies are an essential part of how the internet works. Internet Cookies (aka web cookies) help websites track your activity and behaviour online in order to personalise your experience. However, they can also be used to violate your online privacy. If you want to make the best choices for your online privacy, it’s important to understand what cookies are, how they work and their alternatives.
Times ChatAds Platform Explained

Oct 12, 2023 | timesinternet.in | Vivek Pandey

In the fast-paced world of digital marketing, grabbing and retaining user attention is akin to a high-stakes game. The modern consumer is inundated with a relentless stream of digital content, and their attention spans have dwindled to mere seconds. This presents a formidable challenge for marketers: how do you stand out in a sea of content and capture the audience’s fleeting gaze?
What is Performance Marketing

Oct 11, 2023 | timesinternet.in | Vivek Pandey

If you are looking for a performance marketing guide that will help you win, then this is the one for you!This guide covers everything from how to get started with performance marketing to how to optimise your campaigns for success. With this article, you’ll learn how to create and manage your performance marketing campaigns so that you can maximise your ROI.
How To Build a Brand Marketing Strategy

Oct 11, 2023 | timesinternet.in | Vivek Pandey

This is a comprehensive guide for those looking to learn brand marketing from the ground up. We’ll discussElements of a great brand identitySteps for generating brand awarenessStrategies for building long-term brand loyaltyIf you’re looking to build a new brand in a competitive space, then this guide will help you identify your unique differentiation and positioning. Sounds exciting? Then, let’s dive right in.
What Is Native Advertising? Why Native Ads Tend to Work Better

Sep 28, 2023 | timesinternet.in | Vivek Pandey

Wondering what native advertising is? Native advertising is a sort of internet advertising that fits the form and purpose of the platform it appears on. It is a kind of advertising that you see often, such as promoted posts on social media or sponsored material on a website. Because native ads look and feel like other content on the platform, they tend to work better than other forms of online advertising. People are more likely to click on them, share them, and engage with them.
What is Programmatic Advertising

Sep 27, 2023 | timesinternet.in | Vivek Pandey

Share Reply 0 Are you looking to take advantage of programmatic advertising to make your digital marketing more effective and efficient? Programmatic Advertising is a new way of managing online advertising that can help you achieve better results from your campaigns. It combines advanced data-driven technology and real-time bidding to make sure your ads deliver maximum value for your budget.
Mastering Google (UAC) Universal App Campaigns

Sep 21, 2023 | timesinternet.in | Abhishek Nigam

Do Universal App Campaigns (UAC) leave you with questions that seem to elude clear answers? Are you keen to understand how UAC can elevate your app’s performance but find the intricacies a tad perplexing? You’re not alone. Imagine having an exceptional mobile app ready to make its mark on the digital landscape. You’ve heard about the potential of Universal App Campaigns but need a detailed roadmap to navigate their complexities effectively.
Convolutional Neural Networks vs Vision Transformers: 2 Roads to Winning the Copyright Challenge

Aug 28, 2023 | timesinternet.in | Abhishek Nigam

In the ever-evolving landscape of machine learning and artificial intelligence, one of the most intriguing battles is taking place in the realm of image processing. Vision Transformers (ViT) and Convolutional Neural Networks (CNN) are at the forefront of this revolution, each offering unique advantages and raising critical questions regarding copyright issues.