Transform Magazine

Transform is a media and events organization focused on the worldwide rebranding and brand growth sector. Transform magazine is a quarterly publication that emphasizes international perspectives. The Transform Awards and Conferences, along with the Employer Brand Management Awards and Conference, recognize excellence in rebranding, employer branding strategies, and brand development across Europe, MENA, Asia-Pacific, and North America.

International, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#1524815

United Kingdom

#396893

Business and Consumer Services/Marketing and Advertising

#1588

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Monthly visitors

Articles

For the people of the land

5 days ago | transformmagazine.net | Jack Cousins

Throughout the English-speaking world, there is a growing acceptance that indigenous design can play an important role in creating more representative brands. Jack Cousins reports on how this is being achieved. Many hundreds of years ago on the island of Hawaiki, said to be the ancestral homeland of the Polynesians, all was not well. Bitter inter-tribal conflicts left those in charge with no choice but to seek new lands.
Transform Live Saudi 2025: The future of AI in branding and brand strategy creation

6 days ago | transformmagazine.net | Jack Cousins

Transform Magazine Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. Transform magazine is a quarterly print title that celebrates the transformative power of brand strategy and design. In addition to the magazine and website it also organises conferences and awards programmes around the world.
Cannes Lions 2025: Design shortlist announced

2 weeks ago | transformmagazine.net | Jack Cousins

The number of entries into the Design Lions is on the rise again for the first time since 2022. This year also saw a sharp increase in the number of shortlisted projects, with 104 making the cut in 2025 compared to just 70 the previous year. While entry numbers are at their highest since the pandemic, they still fall short of pre-Covid levels.
Superfeet doubles down on innovation and performance in redesign

3 weeks ago | transformmagazine.net | Jack Cousins

Superfeet has launched a bold new identity and brand platform in collaboration with New York studio MLTI NYC, repositioning the insole leader around performance, innovation and emotional resonance. The challenge was to evolve beyond legacy comfort cues and re-establish the brand’s athletic credibility in a competitive, future-facing market.
Shed rebrands Shakti to bring ancient acupressure into modern wellness culture

3 weeks ago | transformmagazine.net | Jack Cousins

London studio Shed partnered with acupressure brand Shakti to reposition its identity around the concept of ‘Indian Enlightenment’, reframing a centuries-old ritual for a new generation of wellness seekers. The challenge was to evolve 17 years of ad hoc branding into a unified, strategic expression that could scale globally while staying true to the brand’s Indian roots and craft-driven ethos.
Transform Live Saudi 2025: How BSF found its voice

3 weeks ago | transformmagazine.net | Jack Cousins

Transform Magazine Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. Transform magazine is a quarterly print title that celebrates the transformative power of brand strategy and design. In addition to the magazine and website it also organises conferences and awards programmes around the world.
Free The Birds crafts bold brand identity for Avon’s new fragrance line ‘Perfect Nonsense’

3 weeks ago | transformmagazine.net | Jack Cousins

Avon partnered with London-based branding agency Free The Birds to create Perfect Nonsense, a disruptive new fragrance collection aimed at redefining the brand’s appeal to modern fragrance consumers. The challenge was to stand out in a saturated market while capturing a younger, originality-seeking audience through unexpected scent pairings and progressive storytelling.
Iris Worldwide rebrands with bold rallying cry for creativity and cultural relevance

3 weeks ago | transformmagazine.net | Jack Cousins

Global agency Iris has launched a striking new identity, built around the Latin motto Participa Aut Peri (‘Participate or Perish’), to reassert its position as a creativity-led micro-network in an increasingly commodified industry. The challenge was to stand apart from in-house teams and global networks by articulating a clearer, bolder vision for brands seeking cultural traction and original thinking.
DuPont reveals electronics spinoff brand, Qnity

3 weeks ago | transformmagazine.net | Jack Cousins

Set to be one the world’s biggest solutions providers to the semiconductor and electronics industries, the Qnity Electronics, Inc. brand was designed by Lippincott. Built from scratch, the Qnity brand identity centres around the theme of connection. The ‘Q’ refers to symbol for electric charge, while ‘unity’ reflects the company’s collaborative nature.
OurCreative. adds Yorkshire flair to Rhubacello launch for Wolfe Bros

1 month ago | transformmagazine.net | Jack Cousins

English distillery Wolfe Bros partnered with independent studio OurCreative. to design the identity for Rhubacello, the latest addition to its growing Cello range. The challenge was to bring a fresh, expressive feel to a category steeped in tradition, while celebrating the distillery’s Yorkshire roots. The resulting design blends Mediterranean hues, abstract forms and playful typography to create a sun-faded, standout look with unmistakable northern character.