Jack Cousins

Deputy Editor at Transform Magazine

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Articles

OFFF Festival 2025: The merging of sports and entertainment

1 week ago | transformmagazine.net | Jack Cousins

On the second day of OFFF Festival in Barcelona, Sibling Rivalry’s Lauren Hartstone explained how her agency is operating at the forefront of a sector undergoing transformation. Brand studio Sibling Rivalry is used to crafting identities for intriguing entertainment brands. Its reimagining of Turner Classic Movies, BET and Philo are just a few examples from recent years.
Carlsberg ‘Miracle Can’ celebrates 20th anniversary of Liverpool FC’s famous Champions League victory

1 week ago | transformmagazine.net | Jack Cousins

Danish brewer Carlsberg has produced a limited-edition can that celebrates the ‘Miracle of 2005’, the Champions League final between Liverpool and AC Milan that’s widely regarded as one of the greatest football matches of all time. The ‘Miracle Can’, designed by Copenhagen-based creative agency Worth Your While, merges Carlsberg’s iconic green with Liverpool’s unmistakable red, and is covered with time stamps linking back to crucial moments during the game.
Transform proud to announce MEA 2025 winners

1 week ago | transformmagazine.net | Jack Cousins

The Transform Awards MEA rewarded best practice in corporate, product and global brand development work, reflecting the transformative power of brand strategy and design across the continent for a 12th year. This year’s big winner on the night, taking home a remarkable nine trophies (five Golds, two Silvers, one Bronze and the ‘Grand Prix’) was Etihad Credit Bureau and Accenture Song.
OFFF Festival 2025: How to run a brand design agency

1 week ago | transformmagazine.net | Jack Cousins

In front of a full crowd at Barcelona’s OFFF Festival, DixonBaxi offered a masterclass in how to navigate the ever-changing modern landscape and run a highly successful creative agency. “It’s all about the people you work with and how you collectively go after something,” says Simon Dixon, co-founder of major branding and design agency DixonBaxi.
Yoloh rebrand promises to ‘dejumble’ insurance

1 week ago | transformmagazine.net | Jack Cousins

Yoloh was founded to make insurance quicker, clearer and easier, but needed a bold identity that could match these ambitions. Taxi Studio developed a new brand centred on the idea of ‘Insurance Dejumbled’. The refreshed design features Andi, a playful digital assistant, an ambigram logo, vibrant colours and an accessible tone of voice.
Outward repositioned as the 'anti-hype' venture capital firm

2 weeks ago | transformmagazine.net | Jack Cousins

Ahead of the launch of its second fund, London-based Outward VC turned to Zag for a new brand positioning and visual identity. The independent growth consultancy leaned on Outward’s primary ambition of helping founders break through, ultimately allowing the brand to appeal to the right entrepreneurs in the fintech space and beyond.
Raise the Roof reveals fresh brand identity

2 weeks ago | transformmagazine.net | Jack Cousins

An event series that showcases up-and-coming British and Irish musicians, Raise the Roof was launched in partnership with UK homeless charity Centrepoint. Its identity, crafted by London creative agency Kit Studio, is set to run across social channels and ticketing websites and apps. Kit Studio’s creative partner, Chris Bounds, says the identity aims to reflect the event’s “good vibes and great music”, as well as its important purpose.
Transform Awards ANZ 2025 open for entries

3 weeks ago | transformmagazine.net | Jack Cousins

The Transform Awards ANZ is officially back. Celebrating a sixth year of the awards programme, the region will once again unite around the transformative power of brand strategy, creativity and design. The bar was set high from last year’s Transform Awards ANZ, where Huon and the thrills™ ran riot to take home three Golds and the elusive ‘Grand Prix’ trophy.
French homeless charity rebrand distances itself from founder

3 weeks ago | transformmagazine.net | Jack Cousins

The Fondation Abbé Pierre, a French charity that campaigns in favour of affordable housing, required a new identity following accusations of abuse made by multiple girls and women against its deceased founder. In designing a new look and feel to the charity, global branding and design agency Lonsdale altered the name to Fondation pour le Logement des Défavorisés (Foundation for the Housing for the Disadvantaged).
SomeOne adds modern humour in Portsmouth Historic Dockyard campaign

3 weeks ago | transformmagazine.net | Jack Cousins

With over 500 years of maritime history, the Portsmouth Historic Dockyard, which is nestled within the city’s HM Naval Base, hosts one of the world’s most important naval collections. Needing its main attractions to be brought to life, the museum called on London-based branding agency SomeOne, who opted for a radically humorous solution.