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2 weeks ago | 
transformmagazine.net | Jack Cousins
One of Mauritius’ most popular attractions, La Vallée des Couleurs required a new identity that could aptly position the company for the future while still honouring its homeland. In reimagining the company as ‘Vallé’, Middle Eastern brand consultancy Brand Lounge also crafted ‘Advenature™’ – a new destination category that combines adventure with nature.
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2 weeks ago | 
transformmagazine.net | Jack Cousins
British video production company Reels in Motion required a new identity that also underlines the businesses’ commitment to delivering enhanced client services, so turned to Thrive Creative. The branding agency evolved the logo, colour system, fonts and iconography to align with the company’s growth plans while still maintaining the brand equity built up over its 20 years in the industry.
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2 weeks ago | 
transformmagazine.net | Jack Cousins
Formerly a part of US tech firm L3Harris, the professional pilot training company needed an identity that could speak to both B2B and B2C consumers. London-based design agency BrandMe sought to create a brand that also pushes back against industry norms and has global appeal.
The new name, Acron Aviation, aims to be highly ownable, and was inspired by the Greek word ‘akron’ that translates to ‘peak’.
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2 weeks ago | 
transformmagazine.net | Jack Cousins
Jesper Bange, Bond’s chief design officer and co-founder, says, " The scarf is a universal symbol of fandom, and by building the brand around this core idea, we’ve crafted a visual and emotional language that truly embodies what Finnish football feels like."Other design choices include the use of Scarf Gothic, a custom typeface that directly plays on the look of football scarves. Elsewhere, the new colour scheme was designed to be inclusive for all of the league’s teams.
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1 month ago | 
transformmagazine.net | Jack Cousins
In its 16th year, the Transform Awards continues to be Europe’s only awards programme to celebrate excellence in rebranding, repositioning and brand development. Transform was delighted to celebrate with the continent’s finest branding agencies and creative teams in an epic ceremony hosted in central London.
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1 month ago | 
transformmagazine.net | Jack Cousins
For the past 16 years, the Transform Awards has celebrated the transformative power of brand strategy and design across five continents in the form of region-based awards nights. In 2024, it decided to create a bold new offering, the Transform Diamond Awards, that would allow the world’s very best branding agencies and creative teams to compete in a very special awards programme.
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1 month ago | 
transformmagazine.net | Jack Cousins
With attention gently fading, Mozilla was in dire need of a strategy shift to reassert its values of openness and accessibility. Jack Cousins discovers how the organisation is rebranding for the next era of tech.
For many of the world’s biggest tech brands, telling the story of who they really are can be problematic. From the brand design down to the coding itself, the art of obfuscation often comes into play.
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1 month ago | 
transformmagazine.net | Jack Cousins
As the fastest-growing used car marketplace in the UK, Motorway needed a new identity capable of matching its future ambitions. It turned to global design and creative studio Otherway, along with TwentyFirstCenturyBrand and Uncommon, to reimagine the brand based around the idea ‘Every Mile of the Journey’.
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1 month ago | 
transformmagazine.net | Jack Cousins
South Korea’s national carrier called on global creative consultancy Lippincott to reimagine its branding for just the second time in the company’s history. With the last redesign occurring in 1984, the project’s ultimate aim was to alter perceptions surrounding Korean Air to that of a premium international airline.
The rebrand follows the merger of Korean Air and fellow South Korean carrier Asiana Airlines in December 2024.
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1 month ago | 
transformmagazine.net | Jack Cousins
The bearing and seal manufacturing company, founded in the city of Gothenburg in the early 1900s, has a fascinating history regarding its logo. Its original from 1908 is widely considered a pioneering example of corporate identity, and it remained highly similar throughout the next century. However, the time had come to update its identity for the digital era, which was undertaken by brand design agency NORD ID.
