Tubefilter

Tubefilter, Inc. is a privately owned company located in Los Angeles, California, specializing in media ventures within the online entertainment sector. The company is widely recognized for Tubefilter News, a blog that caters to creators and distributors of web television content, showcasing top episodic scripted series and alternate reality games.

National, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#214269

United States

#141316

Arts and Entertainment/Arts and Entertainment

#1061

Traffic sources

Monthly visitors

Articles

Theorist's shoppable "Creators in Fashion" catwalk is coming to VidSummit

1 week ago | tubefilter.com | James Hale

Last year, Theorist‘s fashion-savvy arm Style Theory put on the first Creators in Fashion show, drawing over 4 million views with a catwalk that featured looks from spring/summer ’24 collections designed by Critical Role, ZHC, Blogilates and POPFLEX creator Cassey Ho, Yes Theory, and more.
Calling all creators: YouTube now lets brands blast requests for custom sponcon

1 week ago | tubefilter.com | James Hale

Something new is coming to BrandConnect. Nearly a decade after YouTube acquired the brand x creator matchup marketplace, and after a couple years of waffling about whether BrandConnect is best geared toward self-service or not, YouTube is making a serious effort to expand its offerings (and its team). Some of those expansions were revealed in March, around the time YouTube appeared at South by Southwest. Now it’s using its time at Cannes Lions to announce Open Call.
At Cannes, Publicis Groupe says creators can generate just as much marketing buzz as the Super Bowl

1 week ago | tubefilter.com | James Hale

Publicis Groupe is out to prove its two big creator-industry acquisitions are worth what it paid. After spending $500 million to pick up influencer marketing business Influential last summer, it recently acquired Captiv8, a company that says it “unifies creators, commerce, and campaign performance” by using a data-central approach to hooking up creators and brands for campaigns.
Let them fight: Disney and NBCUniversal are taking on Midjourney

2 weeks ago | tubefilter.com | James Hale

Three words: Let them fight. Almost immediately after AI image generators like DALL-E and Midjourney entered the wider public consciousness in 2021/2022, a single, unified meme emerged. People were concerned that millions of artists’ works had been scraped without permission and used in generators’ datasets.
VidCon's new owner says it's "the Super Bowl for creators," but doesn't have concrete plans to pump it up

2 weeks ago | tubefilter.com | James Hale

When the Green brothers founded VidCon in 2010, there was no other event like it. Now, the creator industry is a $250 billion business that spans dozens of platforms and monetization machines, with millions of creators making their living from posting content; then, it was a collection of creatives who were doing cool stuff online, with no real expectation that their YouTube videos would turn into a career.
The streamer who beat Malenia with her mind wants to try Nintendo games next. But that might be a problem.

2 weeks ago | tubefilter.com | James Hale

Here at Tubefilter, we love weird stuff on the internet (so much so that we made it a category in our weekly Friday news roundup). And there are few things weirder–or more wonderful–than gamers finding new and inventive ways to test their skills (and patience) with FromSoft games like Dark Souls, Bloodborne, and Elden Ring.
Lowe's just became the "exclusive building partner" for Beast Games 2, and it's launching a creator program with 17K members so far

2 weeks ago | tubefilter.com | James Hale

A third company creator program has hit the internet. We just had both Ulta Beauty and Starbucks launch initiatives that will pay both content creator employees and outside content creators to make brand-friendly content for their own socials and company accounts. Now we have Lowe’s, which is doing something a little different, but has already snagged MrBeast and the upcoming second season of his Amazon show Beast Games as an inaugural partner.
TikTok kids need to stop with the pricey skin care serums, pediatricians say

2 weeks ago | tubefilter.com | James Hale

TikTok Shop is making billions of dollars selling products to TikTok users. And one of its biggest categories is beauty, with thousands of products from brands promising to make your face prettier, tighter, smoother, and less, well, old. It’s generally not considered advisable to overload your face with products, since the wombo combo of too many syrups and serums can do more harm than good.
Rhett & Link's new gig? Recommending mythical products on Etsy

2 weeks ago | tubefilter.com | James Hale

Creators can make big dollars recommending mass-produced products on ecommerce hubs like Amazon and TikTok Shop because, as you probably know, affiliate codes do be going crazy sometimes (unless the buyer has Honey installed). But there isn’t as much infrastructure for creators to quickly and easily recommend handmade products from independent sellers. That’s where Etsy wants to fit in.
Top 5 Branded Videos of the Week: ACE Family fallout, MrBeast gold, and a free day at Disney

2 weeks ago | tubefilter.com | James Hale

Welcome to our rundown of the most-watched branded YouTube videos of the week. We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking. And – as the name up above would imply – all the data comes from Gospel Stats.