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1 week ago | 
tubefilter.com | James Hale
Over the past few years, major platforms like YouTube have openly recognized the power of fandom. All around the world, millions upon millions of people are fans of everything from huge contemporary properties like Star Trek, Apex Legends, and House of the Dragon to long-cancelled TV shows, indie book series, niche two-volume manga series, and single-author webcomics tucked away on decades-old Tumblr accounts.
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1 week ago | 
tubefilter.com | James Hale
When COVID lockdowns first clamped down in 2020, people stuck at home ended up watching record-setting amounts of digital content–and, as a result, ended up financially supporting creators to a degree our industry had never seen.
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1 week ago | 
tubefilter.com | James Hale
Welcome to our rundown of the most-watched branded YouTube videos of the week. We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking. And – as the name up above would imply – all the data comes from Gospel Stats.
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1 week ago | 
tubefilter.com | James Hale
As TikTok‘s ban loomed (and then was yet again delayed), it talked up the economic impact of its U.S. operations: 7.5 million American businesses use its tools, and those 7.5 million businesses employ 28 million people. But what about the economic impact TikTok’s stateside ops have on owner ByteDance‘s wallet?
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1 week ago | 
tubefilter.com | James Hale
Platforms roll out new ad formats pretty consistently, and in most cases, they’re nothing groundbreaking. Pre-rolls, mid-rolls, in-feed ads, takeovers, pause ads…We’ve seen it all before. So when Snap announced it was launching a new ad product, we expected nothing special. Instead, we found something unique: Snapchat is now allowing brands to sponsor Snap Schools, its series of IRL creator education/biz dev events.
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2 weeks ago | 
tubefilter.com | James Hale
You may have noticed TikTok‘s gotten kinda quiet on the development side while the whole will-it-won’t-it ban–and executive exodus–has been happening. But with an ever-growing list of potential U.S. suitors lining up and the Trump administration apparently keen to keep the app operating (unless tariffs screw that up…), its potential future in the States is starting to look brighter.
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2 weeks ago | 
tubefilter.com | James Hale
We’ve come a long way since Facebook was the only social network on the web. Now we have a sizable handful of major platforms–and an even bigger handful of up-and-coming platforms, some of which, like Kick, have become adept at taking advantage of bigger fishes’ falterings. BeReal is aiming to do just that.
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2 weeks ago | 
tubefilter.com | James Hale
In the United States, YouTube has been generating more watch time per month than Netflix (and every other streaming service) for the past two years straight. That’s just a fact. And it’s a fact that Netflix CEO Ted Sarandos doesn’t seem to like. He’s been talking a lot about YouTube recently, and the crux of his messaging is, Hey, creators and viewers, you may think you’ve got it good on YouTube, but trust me, you could have it better on Netflix.
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2 weeks ago | 
tubefilter.com | James Hale
The first volume of CoryxKenshin‘s manga Monsters We Make has sold a whopping 200,000 physical copies in its first week of release, according to publisher New Edyn Press. To put that in perspective, One Piece–one of the most popular Japanese manga of all time–sold 1.9 million copies in the United States through all of 2023. My Hero Academia, another top Japanese title, sold 900,000 over the year.
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2 weeks ago | 
tubefilter.com | James Hale
Twitch’s ban system can be baffling. ‘Ban’ is a heavy word and on other platforms often means creators permanently lose access to their accounts. But in Twitch’s case, bans are usually only temporary, can be reversed or lessened based on public feedback, and have no long-term consequences. Twitch only recently annnounced that it’s finally cracking down a little bit by limiting monetization for temp-banned streamers who violated TOS around things like sexual content, gambling, and violence.
