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1 week ago | 
tubefilter.com | James Hale
YouTube has always been a place where humans teach each other, and under an administration where basic provable science is being questioned, it’s becoming a vehicle for climate and weather scientists to reach the masses.
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1 week ago | 
tubefilter.com | James Hale
If there’s one thing Kick is good at, it’s staying on brand. The streamer launched in 2022 with one core, effective pitch: It would be cooler than Twitch. All the fun, sexy things Twitch didn’t want, like gambling and hot tub streams? Not only would Kick allow them, it would make dedicated front-page categories for them. And hey, streamers like Adin Ross, who were booted off Twitch for serious offenses? Kick wouldn’t ban them–it would welcome them.
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1 week ago | 
tubefilter.com | James Hale
Sydney Sweeney is going extremely online for her next merch collab. Gamer girl bathwater? Nah. Now it’s Hollywood girl bathwater–and Sweeney’s the star. She’s skinny-dipping with Dr. Squatch, the also extremely online soap company that’s made memeable scrubs with major IPs like Star Wars, Harry Potter, and Jurassic Park, and also with companies like Trojan, which was behind its recent “Bricc’d Up” bar.
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1 week ago | 
tubefilter.com | James Hale
Kai Cenat‘s first (and maybe last?) Streamer University wrapped with over 719,000 peak concurrent viewers, 27+ million total hours of watch time, and major streaming companies apparently trying to woo him into taking the program to their platforms instead. The three-day creator bootcamp was streamed live from the University of Akron in the much-be-memed Ohio, with 150 up-and-coming streamers–handpicked by Cenat–attending in person for lectures from established pros.
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1 week ago | 
tubefilter.com | James Hale
Can one creator successfully sue another for copying their vibes? According to the “sad beige” lawsuit, probably not.
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1 week ago | 
tubefilter.com | James Hale
Welcome to our rundown of the most-watched branded YouTube videos of the week. We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking. And – as the name up above would imply – all the data comes from Gospel Stats.
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2 weeks ago | 
tubefilter.com | James Hale
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, one creator retires while another takes his colleagues to school, YouTube puts stock in Shopping, Joe Rogan faces being #2, and Mamrie Hart is back with a mouthful. The Outdoor Boys are over. Or are they?
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2 weeks ago | 
tubefilter.com | James Hale
We know, we know: Twitch makes an announcement and streamers hate it. What else is new? But hang with us here. This one’s a doozy. As you may know, Twitch has historically been pretty abysmal at discoverability. Up-and-coming streamers have to advertise their channels on other sites like YouTube and TikTok, because–despite some recent introductions like a short-form video feed and homepage tweaks–they are simply not going to be organically discovered on their home platform.
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2 weeks ago | 
tubefilter.com | James Hale
Yesterday, YouTube revealed it had successfully poached longtime Disney exec Justin Connolly, and has set him up to manage its relationships with major media companies and run its burgeoning live sports division. Then, just hours later, Disney filed a lawsuit against YouTube, asking the Los Angeles Superior Court for an injunction to stop Connolly’s appointment. Its reasoning?
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2 weeks ago | 
tubefilter.com | James Hale
At YouTube‘s Brandcast presentation earlier this month, it reminded the world yet again that it wants to dominate TV screens. And, well, it is dominating. According to Nielsen, it’s been the #1 streaming service in the U.S. for two years straight, and new data presented at Brandcast showed YouTube now generates more watch time than any linear or broadcast TV network. It’s also the device U.S. viewers use the most, having recently beaten out mobile phones.
