James Hale's profile photo

James Hale

New York

Staff Reporter at Tubefilter

Featured in: Favicon tubefilter.com Favicon imdb.com Favicon bustle.com Favicon businesspostexaminer.com Favicon newsbreak.com Favicon videonuze.com

Articles

  • Theorist's shoppable "Creators in Fashion" catwalk is coming to VidSummit

    1 week ago | tubefilter.com | James Hale

    Last year, Theorist‘s fashion-savvy arm Style Theory put on the first Creators in Fashion show, drawing over 4 million views with a catwalk that featured looks from spring/summer ’24 collections designed by Critical Role, ZHC, Blogilates and POPFLEX creator Cassey Ho, Yes Theory, and more.

  • Calling all creators: YouTube now lets brands blast requests for custom sponcon

    1 week ago | tubefilter.com | James Hale

    Something new is coming to BrandConnect. Nearly a decade after YouTube acquired the brand x creator matchup marketplace, and after a couple years of waffling about whether BrandConnect is best geared toward self-service or not, YouTube is making a serious effort to expand its offerings (and its team). Some of those expansions were revealed in March, around the time YouTube appeared at South by Southwest. Now it’s using its time at Cannes Lions to announce Open Call.

  • At Cannes, Publicis Groupe says creators can generate just as much marketing buzz as the Super Bowl

    1 week ago | tubefilter.com | James Hale

    Publicis Groupe is out to prove its two big creator-industry acquisitions are worth what it paid. After spending $500 million to pick up influencer marketing business Influential last summer, it recently acquired Captiv8, a company that says it “unifies creators, commerce, and campaign performance” by using a data-central approach to hooking up creators and brands for campaigns.

  • Let them fight: Disney and NBCUniversal are taking on Midjourney

    2 weeks ago | tubefilter.com | James Hale

    Three words: Let them fight. Almost immediately after AI image generators like DALL-E and Midjourney entered the wider public consciousness in 2021/2022, a single, unified meme emerged. People were concerned that millions of artists’ works had been scraped without permission and used in generators’ datasets.

  • VidCon's new owner says it's "the Super Bowl for creators," but doesn't have concrete plans to pump it up

    2 weeks ago | tubefilter.com | James Hale

    When the Green brothers founded VidCon in 2010, there was no other event like it. Now, the creator industry is a $250 billion business that spans dozens of platforms and monetization machines, with millions of creators making their living from posting content; then, it was a collection of creatives who were doing cool stuff online, with no real expectation that their YouTube videos would turn into a career.

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