Viable Earth

Viable Earth

Viable.Earth is an initiative by Metro Creative Asia, a content production company located in Southeast Asia. The founder, Robert Stockdill, has over 20 years of experience analyzing and discussing the retail sector across the Asia Pacific region and beyond. He believes that sustainability will greatly shape consumer choices in the coming decade. As the Head of News for the Inside Retail network, which includes B2B websites like Inside FMCG and Internet Retailing, Robert and his diverse team recognized a chance to create a platform that motivates and educates consumers. The term "viable" reflects the idea of sustainability, and businesses worldwide are increasingly working to reduce their environmental impact as climate change becomes a critical issue for the planet and our way of life. We aim to showcase the efforts of brands around the world in sustainability, hoping to encourage consumers to explore new products and lifestyle changes that are kinder to the Earth. Our content will broaden in the latter half of 2021 to cover various topics, including the plant-based food trend, sustainable practices in fashion, health and beauty, green energy, transportation, retail, and even eco-friendly investing.

National
English
Online/Digital

Outlet metrics

Domain Authority
24
Ranking

Global

#3168906

India

#392448

Business and Consumer Services/Business Services

#3505

Traffic sources
Monthly visitors

Articles

Viable Earth journalists