Visit California

At Visit California, we are a nonprofit organization dedicated to creating and sustaining marketing initiatives that encourage travel to and throughout California, in collaboration with the state's travel industry. Our mission is to showcase California as a top tourist destination. From stunning mountains and picturesque beaches to majestic redwoods and vast deserts, as well as vibrant cities and charming small towns, we strive to inspire travelers to explore this incredible state, one visitor at a time. We’re thrilled that you’re thinking about a vacation in the Golden State and appreciate you stopping by our website to start your planning journey. We hope you discover the inspiration, information, and resources you need to turn your vacation dreams into reality. Feel free to Dream Big in the Golden State, where all aspirations are embraced. And as you plan your adventure, please keep our California Responsible Travel Code in mind. We can’t wait to welcome you to California soon!

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Where to Find Summer 2025 Deals in California | Visit California

3 weeks ago | visitcalifornia.com

Plan your California vacation using these specials and discounts on hotels and theme parks.
California Questionnaire: Nicole Byer

2 months ago | visitcalifornia.com | Nicole Byer

Skip to contentSeven-time Emmy nominee Nicole Byer loves living in California as much as she loves making people laugh. Fans got a taste of the talented actor-writer’s comedic skills when she hosted Netflix’s Nailed It!, for which she became the first Black woman ever to be nominated for Outstanding Host for a Reality or Competition Program.
Best Tips for a Dog-Friendly California Road Trip | Visit California

Feb 6, 2025 | visitcalifornia.com

Use these helpful tips and take your pet on your next adventure in the Golden State.
Everything You Need to Know About the 2026 World Cup in California | Visit California

Nov 5, 2024 | visitcalifornia.com

A record 48 nations will compete in the groundbreaking soccer tournament that features matches in Los Angeles and the Bay Area.
Celebrate Thanksgiving in California | Visit California

Oct 24, 2024 | visitcalifornia.com

Enjoy these 23 only in California Thanksgiving feasts, from farm-to-table dinners to beachside feasts including Hotel Del Coronado, La Toque, and Madonna Inn.
Visit California, Return Home

Sep 25, 2024 | visitcalifornia.com | Tina Caputo

Sunflowers are known the world over for their sunny yellow faces and cheerful exuberance, and there’s no better place to see them than Yolo County in California’s Central Valley. Each summer, more than 50,000 acres of these towering beauties burst into bloom across the region.
Visit California, Return Home

Sep 24, 2024 | visitcalifornia.com | Jessica Sebor

As a city already boasting an exceptional climate and pristine beaches, the excellence of Santa Barbara’s food scene feels almost unfair. In this gem of a city two hours north of Los Angeles, there are plenty of longstanding classics like Bouchon Santa Barbara, The Lark, La Super-Rica Taqueria, and so many more. If you’re in the mood for something new, however, here are seven recently opened restaurants in the American Riviera. 1.
13 Events to Check Out for California Surfing Day

Sep 20, 2024 | visitcalifornia.com

Hang loose up and down the Golden State at these September surfing celebrations.
Everything You Need to Know About the Los Angeles 2028 Olympics

Aug 13, 2024 | visitcalifornia.com

Get a jump start on your own planning for LA28 as the Golden State gears up to host the world’s biggest sporting event.
California Restaurants Top the Nation in Michelin Green Stars

Aug 8, 2024 | visitcalifornia.com | Tina Caputo

Skip to contentCalifornia is a leader in sustainability, from its vineyards and wineries to its accommodations and activities, so it’s no surprise that Michelin has recognized the state’s restaurants for their eco-friendly ethos. In 2020, the culinary guide introduced the Michelin Green Star, an annual award for restaurants that set the standard for “green” practices. There are currently 291 restaurants worldwide with Green Star distinctions, including 30 in the United States.