Vitafoods Insights

Vitafoods Insights is a collaborative knowledge platform created to support connections, growth, and advancement within the industry. By uniting leading experts in nutraceuticals, we highlight important trends and market changes. We are committed to sharing purposeful insights and produce content that helps industry professionals find effective business solutions.

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Scientists urge industry investment in advanced gut-skin axis research

2 days ago | vitafoodsinsights.com | Kacey Culliney

Industry must invest in metagenomic, metabolomic, and systems biology research to deepen knowledge around gut-skin mechanisms and optimise long-term biotic strategies for skin health, say researchers.
Health tech startup connects gut microbiome to PMS relief

5 days ago | vitafoodsinsights.com | Kacey Culliney

Pre-seed startup Pinkmatter is hoping to close a fundraising round of €1.3 billion ($1.5bn) in July to build out business and finalise its tech platform to offer ultra-personalised supplement blends for women, based on gut microbiome analysis and symptom tracking.
A breakthrough for satiation and weight loss

6 days ago | vitafoodsinsights.com | Kacey Culliney

Research published in Nutrientsand presented to attendees at the 32nd European Congress on Obesity, held in Spain last month, outlined the potential anti-obesity effect of bovine collagen in snack bars. Findings from the 12-week randomised control human trial conducted among overweight and obese adults showed that consumption of such bars reduced the sensation of hunger and increased fullness and satisfaction.
Vitafoods Europe

1 week ago | vitafoodsinsights.com | Anthony Fletcher

Speaking at the Vitafoods Insights Theatre, Alice Bulonza, senior account manager for Innova Market Insights, provided a fascinating overview of consumer lifestyle shifts, and what this means for the nutrition sector as it navigates a rapidly changing world. An important strategy for success, she suggested, is ensuring that solutions are fully aligned with these evolving consumer needs.
Vitafoods Europe

1 week ago | vitafoodsinsights.com | Kirstin Knight

Recognising excellence across ingredients, finished products, partnerships, and initiatives in the nutraceutical sector, the awards – supported by sponsor Eladiet and Official Digital Marketing Services Sponsor Smartcore – celebrated the companies and organisations shaping the future of nutrition and health.
Taking a balanced approach

1 week ago | vitafoodsinsights.com | Anthony Fletcher

The emergence and growing popularity of GLP-1 supplements and drugs has become a major topic of interest for both consumers and industry. In his presentation at the Vitafoods Insights Theatre last week, Mike Hughes, head of research and insight at FMCG Gurus, said that while many exciting new opportunities are emerging, he would advise industry to take a cautious approach.
Vitafoods Europe

2 weeks ago | vitafoodsinsights.com | Kirstin Knight

Recognising excellence across ingredients, finished products, partnerships, and initiatives in the nutraceutical sector, the awards – supported by sponsor Eladiet and Official Digital Marketing Services Sponsor Smartcore – celebrated the companies and organisations shaping the future of nutrition and health.
Mintel's Key Insights

2 weeks ago | vitafoodsinsights.com | Kacey Culliney

Addressing attendees at Vitafoods Europe in Barcelona this week, Rick Miller, associate director for specialised nutrition at Mintel, said it was critical for industry to understand the generational differences around lifelong health needs and expectations. Generation alpha – the youngest consumer category, defined as those born between 2010 and 2024 – are set to become the most nutritionally informed, yet nutritionally neurotic, consumers, according to Miller.
Vitafoods Europe

2 weeks ago | vitafoodsinsights.com | Kirstin Knight

We speak to the startups that scooped top spot at this year’s Vitafoods Europe Startup Challenge awards: Yomio Drops, PFx Biotech, Revobiom, and Favamole. The second edition of the Vitafoods Europe Startup Challenge, which took place in Barcelona this week, shone a spotlight on trailblazing health and wellness companies breaking new ground in the nutraceutical industry. Read on to learn more about the winners of the Vitafoods Europe Startup Challenge 2025.
European hair, skin, and nail supplements experience ‘remarkable’ growth

3 weeks ago | vitafoodsinsights.com | Kacey Culliney

Kacey Culliney, Freelance Multimedia JournalistOver the past five years, European product launches in hair, skin, and nail supplements grew at a compound annual growth rate (CAGR) of 24%, making it the fastest-growing supplement subcategory* in the region – just behind women's specialty supplements, according to Innova. And “skin health” placed fourth in the top five supplement positionings across Europe, ahead of bone health and behind immune health, brain-mood health, and energy and stamina.