aBlogtoWatch

Founded in 2007, aBlogtoWatch.com is a go-to source for watch enthusiasts, offering buying guides, detailed reviews, and insightful articles about timepieces that attract over one million visitors each month from around the globe. Our mission is to deliver top-notch information for consumers, collectors, and aficionados alike. We are dedicated to serving our audience with sincere and enthusiastic coverage of all things related to watches.

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The SUPERLATIVE Podcast: Storytelling In The Watch Media Landscape With Sean Lorentzen

3 days ago | ablogtowatch.com | Kim Westerman

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by ABTW Team Member and Senior Editor, Sean Lorentzen. Throughout their conversation, Ariel and Sean delve into the complexities of the watch media landscape while discussing the challenges and transitions within the industry. They explore the importance of storytelling in connecting consumers with watch brands and the necessity for media outlets to adapt to the evolving business models in luxury media.
Hands-On Debut: Piaget Polo 79 Watch In White Gold

3 days ago | ablogtowatch.com | Celine Simon

Following the revival of the Polo 79 in yellow gold last year, Piaget is back with a fresh white-gold iteration of its integrated bracelet icon. Unveiled quietly alongside the usual Watches & Wonders noise, the new Piaget Polo 79 watch in 18k white gold is essentially the same watch as the 2024 yellow gold version — same 38mm case shape, same polished gadroons, and same slim micro-rotor movement — but in a cooler, more muted package.
Hands-On: Ulysse Nardin Diver [Air] Watch

4 days ago | ablogtowatch.com | Ripley Sellers

Humans naturally associate weight with quality, and it is therefore rather easy for us to be impressed by an extremely heavy timepiece. However, exceptionally lightweight watches can sometimes be even more impressive, as they appear to defy the laws of physics and create a cognitive dissonance between what your eyes see and the physical object that you experience in your hands.
ABTW Weekly Podcast 167: The Regurgitation Rating Scale™ Debuts, The Hollowness Of Gold, And Introducing Mr Zenith

4 days ago | ablogtowatch.com | Kim Westerman

This week on aBlogtoWatch Weekly, Ariel gets right to his most burning question: Why is everyone still so worried about tariffs? Because he isn’t. In contrarian fashion, Ariel is worried about other things, like the watch industry eating its own tail. What does he mean by this? Tune in to find out. On the various home fronts, there are earthquakes in Los Angeles and wildfires in Scotland.Metaphor much?
Hands-On: MeisterSinger Kaenos Watches

5 days ago | ablogtowatch.com | Sean Lorentzen

As a watch brand, tying oneself too closely to a single niche is a double-edged sword. On the one hand, becoming the company synonymous with a given type of watch is a fantastic marketing opportunity.
Hands-On Debut: Doxa SUB 250T GMT Exquisite'Gulfshore' And 'Afterglow' Watches

6 days ago | ablogtowatch.com | Ripley Sellers

When Doxa launched the SUB 250T GMT earlier this year in 2025, the Swiss brand debuted the collection in a full range of nine different dial colors, including a new vintage-themed gradient option that previously did not exist within its catalog. However, just one month after the initial announcement of the SUB 250T GMT, Doxa has teamed up with the Naples-based retailer Exquisite Timepieces to create two new limited-edition colorways for its latest GMT-equipped dive watch.
Hands-On: A. Lange & Söhne Odysseus Honeygold Watch

1 week ago | ablogtowatch.com | Celine Simon

At Watches & Wonders 2025, A. Lange & Söhne announced the latest addition to its sports watch collection, dressed in the brand’s proprietary gold alloy. The limited edition A. Lange & Söhne Odysseus Honeygold watch is as sweet as its name suggests — but don’t mistake it for soft. We went hands-on with the luxe sports watch, and in the metal, this newest edition is bold, weighty, and sharply executed, presenting an entirely different character than any of its white metal predecessors.
Hands-On: Bulgari Octo Finissimo Ultra Tourbillon

1 week ago | ablogtowatch.com | Celine Simon

Another year, another Bulgari Breaking Barriers newsflash to report. For its debut at Watches and Wonders 2025, Bulgari presented yet another new thinness achievement, bringing its total to 10 world records in the ultra-thin watchmaking category. We went hands-on with the Bulgari Octo Finissimo Ultra Tourbillon watch, which is now the thinnest tourbillon watch ever made. And yes, it’s as ultra-cool in the metal as its name sets it up to be.
Hands-On: Zenith G.F.J. Watch

1 week ago | ablogtowatch.com | Ripley Sellers

Among the novelties unveiled this year at Watches & Wonders Geneva 2025 is the Zenith G.F.J., which celebrates the Swiss brand’s 160th anniversary by reviving its legendary Caliber 135 movement. Originally produced during the golden era of mechanical timekeeping between 1949 and 1962, the Zenith Caliber 135 holds the distinction of being the most awarded movement of all time. Its track record stands with a whopping 235 chronometry prizes, including five first-place finishes between 1950 and 1954.
You're Invited: aBlogtoWatch Celebrates Citizen Super Titanium™ Watches In New York City on April 28th

1 week ago | ablogtowatch.com | Ariel Adams

New York City-area watch enthusiasts are invited to join aBlogtoWatch and Citizen on April 28, 2025, in Manhattan to celebrate 55 years of titanium watchmaking. aBlogtoWatch is offering its audience a debut look at Citizen’s Beauty of Time: Super Titanium™ exhibition, with founder Ariel Adams in attendance for a live discussion with Citizen engineers and brand representatives about their groundbreaking metal coating and surface hardening technology, Duratect™.