aBlogtoWatch

Founded in 2007, aBlogtoWatch.com is a go-to source for watch enthusiasts, offering buying guides, detailed reviews, and insightful articles about timepieces that attract over one million visitors each month from around the globe. Our mission is to deliver top-notch information for consumers, collectors, and aficionados alike. We are dedicated to serving our audience with sincere and enthusiastic coverage of all things related to watches.

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New Release: Laurent Ferrier Sport Auto 79 Watch

1 day ago | ablogtowatch.com | Ripley Sellers

To celebrate its 15th anniversary, Laurent Ferrier has created a solid gold version of the Sport Auto that pays tribute to a formative movement in the brand’s history that significantly pre-dates the year that the company was actually founded.
Hands-On: Schwarz Etienne 1902 Petite Seconde Watches

1 day ago | ablogtowatch.com | Ripley Sellers

Originally founded in 1902, Schwarz Etienne is best known as a high-end Swiss movement supplier that caters to a premium segment of the market, which requires something a bit more elevated than the standard ETA/Sellita offerings. With that in mind, Schwarz Etienne also produces complete watches under its own name, and while the brand formally started to build out its catalog during the mid-1980s, you will find early Schwarz Etienne-branded timepieces that date all the way back to 1950.
ABTW Weekly Podcast 173: One Carat Gold, Fancy Burnt Sand, Average Titanium, And Crystallized Everything Else

3 days ago | ablogtowatch.com | Kim Westerman

This week on aBlogtoWatch Weekly, Ariel, David, and Ripley are holding down the fort as Rick is off handling VIP (Very Important Panerai) business. Maybe. We think. OK, we’re just assuming. The team begins the show with talk of G-Shock’s seeming pause on its focus to develop NEW features, instead recycling the same features throughout the brand’s various price points.
The SUPERLATIVE Podcast: The Artful Intersection Of Beauty And Functionality With Max Resnick

3 days ago | ablogtowatch.com | Kim Westerman

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by independent watch designer Max Resnick. The two begin the show talking about the intricacies of watch design, the importance of consumer reactions, and the role of beauty in luxury timepieces. They discuss the challenges of innovation in established brands while addressing the current and future impact of AI on design processes, and how AI is a tool for ideation, not a total replacement for designers.
Actually Affordable: Nodus Sector II Field Titanium Watch

5 days ago | ablogtowatch.com | Ripley Sellers

Compared to stainless steel, titanium is typically considered a premium alloy. When most brands decide to introduce their first titanium watch, it is often one of their premium models that is selected to serve as the foundation.
New Release: Hublot Big Bang MECA-10 Concrete Jungle Watch

1 week ago | ablogtowatch.com | Ripley Sellers

When it comes to watches made from unconventional materials, Hublot is easily one of the industry’s leaders, and even just within the last few years, the Swiss brand has used everything from recycled Nespresso coffee pods to professional tennis player Novak Djokovic’s game-worn clothes to create the cases of its watches.
Hands-On: Byrne Star 38mm Watch

1 week ago | ablogtowatch.com | Ripley Sellers

Since launching just a few years ago in 2022, Swiss independent brand Byrne has been rolling out a new caliber each year, with 2025 marking the introduction of its third Gyro Dial movement. Unveiled earlier this year during Geneva Watch Week 2025, the Byrne Star 38mm is characterized by a noticeably more compact and traditional case profile than what we have previously seen among the brand’s creations.
The SUPERLATIVE Podcast: Vartkess Knadjian And The Untold History Of British Watchmaking

1 week ago | ablogtowatch.com | Kim Westerman

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Vartkess Knadjian, the CEO of Backes & Strauss. Ariel and Vartkess start their conversation by exploring the rich history of British watchmaking, the evolution of the watch industry in Ethiopia, and the dynamics of the diamond market.
New Release: AI-Designed G-Shock MTG-B4000 Is The Latest High-End G-Shock

1 week ago | ablogtowatch.com | David Bredan

Look, Casio, I am not mad — just disappointed. The latest-greatest, top-tier, AI-designed G-Shock MT-G watches, specifically the G-Shock MTG-B4000B-1A2 and MTG-B4000-1A, debuted on YouTube (which would have been all well and good), and yet we have not heard a single word officially from Casio on this release. How could anything with “4000” in its name be launched this quietly? Anyway, let’s dig into what makes this an exciting new chapter in the history of MT-G ultra-high-end G-Shock watches.
New Release: NOMOS Club Campus Starlight And Night Sky Watches

1 week ago | ablogtowatch.com | Ripley Sellers

I often say that NOMOS is one of the industry’s standouts when it comes to the tasteful use of unconventional colors. However, there also exists somewhat of a price ceiling for what some collectors are willing to spend on a watch with a playful colorway, and NOMOS’ entry-level Club Campus collection occupies a sweet spot, where it is expensive enough to deliver a high-quality ownership experience while simultaneously remaining within the realm of what someone might spend on a novel dial color.