WholeFoods Magazine

WholeFoods Magazine is a monthly trade publication that has been in continuous circulation for over 35 years, having first launched in 1984 by Wainer Finest Communications. It proudly holds the title of the longest-running media outlet in the natural products sector. The magazine's main aim is to provide valuable information and education to help businesses thrive and seize new opportunities within the industry and beyond. Each edition features in-depth articles that explore the latest trends and new product categories.

National, Trade/B2B

English

Magazine

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#1003071

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Health/Nutrition Diets and Fitness

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Articles

The Wellness Revolution: How NØØT is Disrupting America's Approach to Supplements

2 weeks ago | wholefoodsmagazine.com | Rod Berger

Happiness is a state of mind that reflects the present moment. However, the Western world has been conditioned to believe that humans cannot achieve calm or bliss on their own without external intervention. Our connection with the planet continues to erode, and our focus on immediate relief often leaves many feeling disenchanted, exhausted, or in chronic pain. Messages from the healthcare industry emphasize reactivity, which allows the concept of success to be defined by the storytellers.
Dr. Rod Berger

2 weeks ago | wholefoodsmagazine.com | Rod Berger

NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.
Reciprocal Tariffs Paused for All Except China

2 weeks ago | wholefoodsmagazine.com | Maggie Jaqua

Washington, DC—President Donald J. Trump announced that he is authorizing a 90-day pause in reciprocal tariffs to all countries except China. Fox Business reported that Trump posted on social media site Truth Social that more than 75 countries contacted U.S. representatives to "negotiate a solution" on subjects related to trade, trade barriers, tariffs, currency manipulation, and non-monetary tariffs. During the 90-day pause, the universal tariff rate of 10% remains in place.
Survey: 59% of Consumers Choose Natural/Organic Goods

2 weeks ago | wholefoodsmagazine.com | Rebecca Viscomi

Purchasing natural and organic products is a top priority for consumers, according to Acosta Group and its proprietary U.S. Shopper Community. Three quarters of all shoppers surveyed purchased at least one natural or organic product in the six months prior, and 59% of respondents said they believe it's important to have natural and/or organic groceries or household products.
Certain Dietary Supplement Ingredients Exempt in Latest Tariff Announcement

3 weeks ago | wholefoodsmagazine.com | Maggie Jaqua

Washington, DC—On April 2, dubbed "Liberation Day," The White House announced that President Donald J.
NPA: NY Division of Consumer Protection is Spreading Misinformation on Dietary Supplements

3 weeks ago | wholefoodsmagazine.com | Maggie Jaqua

Washington, DC—On April 2, the New York State Division of Consumer Protection issued CONSUMER ALERT: New York Department of State’s Division of Consumer Protection Warns Consumers to Take Precautions When Purchasing Vitamins and Dietary Supplements. In the consumer alert, New York Secretary of State Walter T. Mosley warned: “Summer is right around the corner, and wellness is on everyone’s mind as consumers look to take control of their health.
Summits Need a Reset

3 weeks ago | wholefoodsmagazine.com | Amit Srivastava

For years, business summits have been dominated by size and spectacle—larger crowds, flashier venues, and an endless sea of name tags. But as the world of business evolves, so too must the format of its flagship gatherings. Today, the focus is shifting from how many attended to what was achieved. And leading this transformation is the Nutrify Today C-Suite SumFlex 2025, a summit that is boldly redefining what success looks like.
Supplier Toolkit: Tech Advances in the Nutraceutical Industry

4 weeks ago | wholefoodsmagazine.com | Maggie Jaqua

Emerging technologies are transforming the natural products space, changing how research is conducted, and how companies are ideating, innovating, and commercializing products. Technology can lead us to a more efficient, transparent, and resilient sector, maintains Gary Iles, SVP of Marketing & Business Development at TraceGains. “As supply chains become even more complex and regulatory pressures increase, businesses will need smarter solutions to stay competitive,” Iles explains.
Raising the Bar on Pet Supplement Quality Standards

1 month ago | wholefoodsmagazine.com | Scott Steinford

Health-conscious consumers understand that supplements can support their own well-being—and that supplements may help their pets live longer, healthier lives, too. Research shows that there is tremendous overlap in purchasing patterns for human and animal supplements: Customers who look for supplements with substantiated clinical data, clean ingredient labels, and quality seals in their own nutrition products are looking for similar standards in pet supplements and functional treats.
Aspartame, Pesticides, And New Codex Leadership

1 month ago | wholefoodsmagazine.com | Scott Tips

Editor’s Note: This article is intended for information purposes only. Because state and municipal laws vary greatly, as do the circumstances of individual cases, readers are advised to contact an attorney for specific legal advice. ©Scott. C. Tips 2025. The views and opinions expressed here are those of the author(s) and contributor(s) and do not necessarily reflect those of the publisher and editors of WholeFoods Magazine.