Yolo Journal

I've always valued insights from well-traveled individuals with a keen sense of style, rather than just writers. Often, my travel plans have sparked from simply seeing a stunning photo of a destination. This inspired me to create Yolo Journal, a project rooted in my love for photography, exploration, and gathering unique ideas. I'm thrilled to provide a space where photographers can showcase their work that might otherwise remain hidden, along with a treasure trove of travel inspiration from creative minds we admire. As someone who cherishes the feel of a printed magazine, I believe that in a world bombarded with images and information, having a magazine that resonates with you—free from distracting advertisements—is something everyone craves. Despite my background in travel content, friends often seek my personal recommendations. They want insights that feel genuine and relatable, rather than overwhelming city guides driven by search algorithms that ignore how people truly navigate new places. We all desire that one intriguing idea or tip that leads us to an experience, rather than spending hours sifting through Instagram tags to discover where the locals hang out. (Pro tip: if you're in a city with one of our stockists, make sure to stop by and ask them for insider tips on what to do and where to go!) Our goal isn't to cover every detail—after all, your smartphone is always within reach. Instead, we curate and refine the best sources and their insights, sharing them in our quarterly publication. We also keep the dialogue alive daily on @yolojournal. And when you stumble upon a place you adore, don’t hesitate to DM us and share your discovery!

National

English

Magazine, Newsletter (Digital)

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Domain Authority

Ranking

Global

#562246

United States

#201924

Travel and Tourism/Travel and Tourism

#2343

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Articles

Kevin Jackson

2 weeks ago | yolojournal.com | Alex Postman

Tell us about you and your company. EXP Journeys is a leader in creating private and custom immersive travel experiences throughout the Americas, with an emphasis on the National Parks. With seasoned guides and local connections, we take clients off the beaten path, creating tailor-made adventures (for families, corporate retreats, couples, etc), including luxury guided hiking and dude ranch vacations. I got into the travel industry because I love sharing my passion and enjoyment.
Packing with Gemma Hare

2 weeks ago | yolojournal.com | Carly Shea

What’s your go-to luggage and why? ForFashion Week in January, I used my large North Face Base Camp roller. I’m a soft-sided fan because I think they last longer than hard cases, especially if you travel a lot and your bag gets bashed around. Plus, you can always squeeze in that little bit more if needed. My carry-on is always my trusty Porter Yoshida Force 2 Way Tote Bag in navy. It has lots of pockets to keep things organised and is big enough to comfortably fit my laptop and other essentials.
Chasing Roses

1 month ago | yolojournal.com | Alex Postman

We’ve worked with our friend Ngoc Minh Ngo for years. She was a colleague of Yolanda’s at Martha Stewart, and Linda at Domino. Best known for her botanical and garden photography (her books include Eden Revisited and In Bloom), she has a luminous, almost ethereal style that gives her work a beautiful painterly quality.
Painter’s Smock

1 month ago | yolojournal.com | Yolanda Edwards

Earlier this year I was in Brussels for a couple of days, and as we were window shopping I spotted a painter’s smock—it looked super OG, and it was beckoning me to come look at it. It was inside a huge art supply store called Schleiper, which had everything you could possibly imagine, including some beautiful still-life paintings with gilded frames that were in and of themselves worth more than what they were charging.
Packing for a Work Trip with Sarah Harrelson

1 month ago | yolojournal.com | Carly Shea

Sarah Harrelson, the founder and editor of CULTURED Magazine, is constantly traveling for art fairs, events, award shows, basically all the key cultural moments—somehow always with just a carry-on in tow. She shares the basics that work for day-to-night and her “don’t overthink it” mindset for traveling light. What’s your go-to luggage and why? I don’t have time to lose a checked bag, so I exclusively carry-on. I use either my Rimowa or my AWAY carry-on suitcase.
Melissa Martin of Mosquito Supper Club

1 month ago | yolojournal.com | Alex Postman

New Orleans is a food city, but it’s also a city with its share of touristy food gimmickry if you don’t know where to look. Melissa Martin’s Mosquito Supper Club in the Garden District, which serves up food from her bayou upbringing, is very much the real deal.
São Lourenço do Barrocal, Portugal

1 month ago | yolojournal.com | Carly Shea

In short… An eighth-generation family estate in the sun-drenched Alentejo that is equal parts soulful retreat and agricultural homesteadThe surroundings… Situated on the eastern edge of Alentejo, São Lourenço do Barrocal is so close to the Spanish border that, towards the end of the two-hour drive from Lisbon, your cell phone network might send you a “Welcome to Spain” text.
Torunn Tronsvang

1 month ago | yolojournal.com | Alex Postman

Tell us about you and your company. I started Up Norway in 2016 with the goal of offering Norway to international travelers in a more interesting way than what was currently being done. While what was offered was mainly based around Oslo, the Northern Lights and Hurtigruten, and marketing was based on geography, I wanted to build concepts around people’s unique interests and introduce them to the best of Norway, which I felt was currently not being sold.
Alps Hotel List

1 month ago | yolojournal.com | Yolanda Edwards

Earlier this year, I started planning a road trip through Switzerland. We’d spent time driving around the St Moritz/Vals/Lucerne areas before, but we’d never been to Gstaad, Verbier, Megève, or Courmayeur—all places that seemed worthy of a visit. I figured we had 10 to 14 days max, and I started to piece a trip together. First step was figuring out where I could fly in with a one-way ticket, as I didn’t know our return date.
Packing for Greece with Marcela Palek

1 month ago | yolojournal.com | Carly Shea

Marcela Palek, the Zürich-based style director of Konfekt Magazine, likes to think of travel as a “cultivated act”—i.e., no sweatpants! She shares the pieces that work for both Athens and the islands, and the genius hack we’ve never thought of for making sure she actually wears everything that makes it into her suitcase. What’s your go-to luggage and why?