Zoe Marketing & Communications

2 months ago | thezoeteam.com | Emilie Lutostanski

For sponsored content to be effective, it has to reach the right audience at the right time. This paid content provides useful information instead of a direct sales pitch — showcasing the client as a trusted expert while offering value to the audience. Metro Parent — Zoe Marketing & Communications’ Detroit-based sister company — recognized that a single social ad campaign to promote a sponsored content story wasn’t the most effective way for clients to reach their intended audience.

Aug 3, 2023 | thezoeteam.com | Claire Charlton

Welcome to the world of sponsored content! You’ll soon publish articles that tell your company’s story in a powerful way that educates and builds trust with future clients. After businesses sign on with Metro Parent or Chicago Parent — sister companies of Zoe Marketing & Communications — they’re itching to know what’s next. You’re invested. You’re anxious to get started. And you don’t want to miss any steps. Not to worry.

Mar 23, 2023 | thezoeteam.com | Claire Charlton

If you're hosting an event, you want to spread the word and boost interest and registrations — pronto. What better way than some top-quality content marketing? Especially if you've partnered with a reputable media partner who knows your target audience. Sponsored content articles can be a great opportunity. But unless you've got lots of time and great topics that aren't only about your event, it likely won't meet your goals. We speak from experience.