Zoe Marketing & Communications

2 weeks ago | thezoeteam.com | Emilie Lutostanski

Parents are researching schools months — sometimes years — before they’re ready to apply. In fact, more than 60% of U.S. parents of school-aged children considered switching their child’s school in the past year, according to a 2025 School Choice Awareness report. That’s why Metro Parent and Chicago Parent — sister companies of Zoe Marketing & Communications — created the Best Schools Guide.

Feb 24, 2025 | thezoeteam.com | Emilie Lutostanski

For sponsored content to be effective, it has to reach the right audience at the right time. This paid content provides useful information instead of a direct sales pitch — showcasing the client as a trusted expert while offering value to the audience. Metro Parent — Zoe Marketing & Communications’ Detroit-based sister company — recognized that a single social ad campaign to promote a sponsored content story wasn’t the most effective way for clients to reach their intended audience.

Aug 3, 2023 | thezoeteam.com | Claire Charlton

Welcome to the world of sponsored content! You’ll soon publish articles that tell your company’s story in a powerful way that educates and builds trust with future clients. After businesses sign on with Metro Parent or Chicago Parent — sister companies of Zoe Marketing & Communications — they’re itching to know what’s next. You’re invested. You’re anxious to get started. And you don’t want to miss any steps. Not to worry.