Abimbola Mohammed

Nigeria

Content Writer, Presenter and Digital Marketer at Freelance

Staff Reporter at Marketing Edge Magazine

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Articles

PHD elevates Brendan Aiwuyo

3 days ago | marketingedge.com.ng | Abimbola Mohammed

PHD has promoted Brendan Aiwuyo to the position of Assistant Manager, Out-of-Home (OOH) in a move that underscores his tenacity, innovative spirit, and professional dedication. PHD elevated Brendan Aiwuyo as a recognition of his consistent dedication, innovative approach, and strong professional ethic within the organization. Making this known via his LinkedIn page, Aiwuyo expressed his heartfelt excitement and gratitude.
ARCON’s landmark court victory affirms its regulatory authority

4 days ago | marketingedge.com.ng | Abimbola Mohammed

In a significant win for regulatory sanity and Nigeria’s advertising ecosystem, the Federal High Court has ruled in favour of the Advertising Regulatory Council of Nigeria (ARCON) in its legal battle with Digibay Limited (trading as Supergroup). The judgment reaffirms ARCON’s statutory powers to regulate and vet advertising content in Nigeria, setting a new precedent for compliance across the integrated marketing communications industry.
Billion advertising debt: ARCON wields big stick against 9mobile

1 week ago | marketingedge.com.ng | Abimbola Mohammed

The Advertising Regulatory Council of Nigeria (ARCON) has announced a full-scale investigation into a staggering ₦1 billion advertising debt allegedly owed by Emerging Markets Telecommunications Services Limited, trading as 9mobile. Also Read: Do young creatives still need to work for ad agencies in the age of social media? Moreso, the telco company who entered Nigeria’s market as Etisalat over a decade ago is a member of Advertisers Association of Nigeria (ADVAN).
Public Relations as Economic Catalyst

1 week ago | marketingedge.com.ng | Abimbola Mohammed

The answers to Nigeria’s challenges of value disorientation, poor image projection, and economic stagnation may lie not just in policy but in how those policies are communicated. That was the consensus at the 2025 Nigeria Public Relations Week (NPRW) held in Uyo, Akwa Ibom State, where more than 1,000 communication professionals, policymakers, scholars, and reputation experts gathered to explore the role of public relations in unlocking the potential of Nigeria’s solid minerals sector.
Digital crisis management requires speed, precision, and preparedness-McMedal

2 weeks ago | marketingedge.com.ng | Abimbola Mohammed

We live in a world where a single tweet can cause a global stir, and a brand’s entire reputation can be questioned before the next news cycle. In such a landscape, managing crisis is no longer about waiting for the right moment to speak it’s about being present, being precise, and being prepared. This is according to Segun McMedal, President & CEO · Upticomm Marketing Company speaking at the Nigerian Institute of Public Relations Week (NIPRW) in Uyo.
NIPR re-elects Dr. Neliaku as president

2 weeks ago | marketingedge.com.ng | Abimbola Mohammed

Nigerian Institute of Public Relations (NIPR) has re-elected Dr. Ike Neliaku, the Managing Director of Right-Angle PR, as the pesident of the Nigerian Institute of Public Relations (NIPR). He will continue to pilot the institute’s affairs for the next 2 years. Dr. Neliaku’s re-election was unopposed by the 17 newly elected members of the council of the institute.
John Momoh, Adewale Adeniyi others appointed as NRMG

2 weeks ago | marketingedge.com.ng | Abimbola Mohammed

In a landmark move to enhance Nigeria’s global image and narrative, the Nigerian Institute of Public Relations (NIPR) has appointed renowned media mogul Dr. John Momoh, OON, as the inaugural Chairman of the Nigeria Reputation Management Group (NRMG)’s Body of Advisers. The esteemed Chairman and Chief Executive Officer of Channels Media Group was bestowed with this prestigious position during the 2025 Nigerian Public Relations Week in Uyo, Akwa Ibom State capital.
Glitz, Excitements as NIPR Stakeholders Converge for NIPR Week

2 weeks ago | marketingedge.com.ng | Abimbola Mohammed

…Governor, industry experts reel out the place of PR in reputation managementThe city of Uyo witness incredible convergence of the of public relations professionals, policy makers, industry egg-heads, innovators, leaders and other players from the advertising industry as the Nigerian Institute of Public Relations Week (NIPRW) day 2 continued with transformative shift to reshape the public relations landscape.
Nigeria to host 2026 World Public Relations Forum: A landmark achievement- Dr. Neliaku

2 weeks ago | marketingedge.com.ng | Abimbola Mohammed

President, chairman of the Nigerian Institute of public relations (NIPR), Dr. Ike Neliaku fnipr, has announced that Nigeria will host the 2026 World Public Relations Forum (WPRF), a prestigious event that will bring together professionals from over 126 countries. This marks a significant milestone for the country, as it will be the first time the forum will be held in Nigeria and West Africa.
SO&U launches HATCH- The Graduate Trainee Scheme

1 month ago | marketingedge.com.ng | Abimbola Mohammed

SO&U, a pioneering force in Nigeria’s advertising industry, continues to break new ground with its latest initiative, introducing “HATCH,” a groundbreaking Graduate Trainee Scheme designed to empower young, creative, and ambitious individuals looking to launch or pivot their careers in advertising. According to SO&U, the HATCH program aims to transform fresh graduates into industry-ready professionals, equipping them with the skills and expertise needed to thrive in the advertising industry.