Abimbola Mohammed
Content Writer, Presenter and Digital Marketer at Freelance
Staff Reporter at Marketing Edge Magazine
A journalist |Content writer| Presenter| PR specialist| Media analyst | brand strategist|
Articles
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1 week ago |
marketingedge.com.ng | Abimbola Mohammed
At the ongoing Advertising Standards Panel (ASP) Stakeholders Forum, Director-General Dr. Olalekan Fadolapo spoke. He emphasized that ARCON does not intend to curtail creativity in advertising. Instead, it ensures the industry upholds ethical and culturally appropriate standards. The forum took place at the Sheba Events Centre in Lagos. It brought together advertising stakeholders. They deliberated on pressing industry issues.
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1 week ago |
marketingedge.com.ng | Abimbola Mohammed
At the recently held quarterly virtual summit organized by MARKETING EDGE publication, professionals from across the integrated marketing communication space reiterated the importance of combining data-driven insights, creativity, and consumer connection in the face of ever-evolving consumer behavior.
We’re not just selling products anymore, we’re selling relatability, values, and vibes – Lola Marcus
1 week ago |
marketingedge.com.ng | Abimbola Mohammed
Products do not matter much anymore, as relatability, values, and vibes are the new currency. Today’s consumers are not like those of the past. Gen Z and Gen Alpha don’t just buy products they look for meaning, connection, and authenticity. They expect brands to be real, relatable, and responsive. This is according to Miriam ‘Lola Marcus, Head of Marketing at Kalabash Technology Solutions Limited, she said: “We’re talking to a very different type of customer right now.
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2 weeks ago |
marketingedge.com.ng | Abimbola Mohammed
Data, in today’s fast-paced business environment, is the backbone of decision-making. Dr. Abiodun Ajiborode, CEO of Brand Management Academy, stated this while highlighting the importance of data-driven storytelling in sales and marketing. He emphasised that “data is the code” that guides businesses through the complex ecosystem of consumer needs and market trends.
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2 weeks ago |
marketingedge.com.ng | Abimbola Mohammed
WARC now projects global advertising expenditure to rise by 6.2% in 2025, reaching a total of $1.16 trillion. The latest WARC Media study revises the figure downward by 0.5 percentage points from its March forecast, as several major sectors adjust their strategies in response to increasing market volatility. Economic Uncertainty Influencing Ad SpendJames McDonald, Director of Data, Intelligence & Forecasting at WARC, said: “Trade tensions are forcing major sectors to rethink their ad strategies.
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