Abimbola Mohammed

1 week ago | marketingedge.com.ng | Abimbola Mohammed

By Abimbola MohammedPublicis Groupe recorded a strong first quarter, reporting a 9.4% increase in net revenue to nearly €3.54 billion (approximately $4.01 billion) with organic growth (excluding currency and M&A impact) of 4.9%. The company spent about $567 million on acquisitions during the first quarter including purchases of media agency Atomic 212, identity solution company Lotame and influencer marketing and content company BR Media Group.

1 month ago | marketingedge.com.ng | Ralph Tathagata |Abimbola Mohammed

By Abimbola MohammedDr. Anne Anjao Eboi, a lecturer in the Strategic and Organisational Communication Department, School of Communication, Daystar University, Kenya, has emphasised the importance of gender-sensitive reporting practices in media organisations. She made this known during a symposium on Media and Women Empowerment in Africa, organised by the School of Communication and Media Studies at Pan-Atlantic University.

1 month ago | marketingedge.com.ng | Abimbola Mohammed

By Abimbola MohammedProfessor Juliet Macharia, Associate Professor of Communication Studies at Karatina University in Kenya, has called on the marketing and communication (MARCOM) industry in Africa and globally to utilize their campaigns to change the stereotypical portrayal of women as a weak gender in commercials.

1 month ago | marketingedge.com.ng | Abimbola Mohammed

By Abimbola MohammedAdobe, the leading tech company, has selected Omnicom as its global agency of record to manage the marketing of its digital experience and enterprise solutions. This decision follows a formal review process, which coincided with Adobe’s move to consolidate its regional marketing responsibilities into a single global remit. Adobe’s suite of digital experience products includes tools like Adobe Experience Manager, Adobe Target, and Adobe Experience Platform.

1 month ago | marketingedge.com.ng | Abimbola Mohammed

By Abimbola MohammedElectronic Arts has been selected for GroupM global media duties after a competitive review that began last fall. Making the announcement on its verified page on LinkedIn recently, GroupM wrote: “Game On, Thrilled to announce GroupM has been selected as Electronic Art (EA)’s global media agency partner.”EA reported total advertising costs of $375 million in its fiscal year 2024.