Marketing Edge Magazine

MARKETING EDGE Online is the premier destination for exclusive updates, reliable reports, and valuable insights in the integrated marketing communications field. We are a trusted media platform that consistently monitors the latest trends and developments in branding, marketing, and advertising both in Nigeria and worldwide. After successfully launching our print edition, we recognized the need to expand into the online space. Our print publication continues to lead the market and serves as an essential resource for all professionals in Nigeria's competitive marketing and advertising industry. The success of our print edition motivated us to embrace the digital realm, which is increasingly popular both locally and internationally. Today, we proudly state that our online platform has also thrived, providing real-time coverage across the entire IMC spectrum. We not only report the news but also establish ourselves as a leading authority on all relevant topics!

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Articles

Adeniba’s birthday, tribute to a timeless Icon, an epitome of style, queen of brand storytelling

1 week ago | marketingedge.com.ng | Felicia Nwosu

By Felicia NwosuOn this special day, the world celebrates Bunmi Adeniba, a woman whose life reads like a compelling case study in grace, grit, and groundbreaking achievement. A timeless Icon, an epitome of style, strategy, global Influence and the queen of brand storytelling. With an eye for strategy and a soul wired for excellence, Bunmi has redefined what it means to build brands with both heart and horsepower.
Nigeria unveils AI blueprint as West African leading innovation hub

1 week ago | marketingedge.com.ng | Felicia Nwosu

By Felicia NwosuNigeria has officially rolled out its National Artificial Intelligence (AI) Strategy in Lagos, signalling a bold step towards integrating AI to boost productivity, digital innovation, and sector-wide economic growth.
Tariff threat looms over Nigerian exports, pressures prices, consumer demand

1 week ago | marketingedge.com.ng | Felicia Nwosu

By Felicia NwosuNigeria’s export-driven industries are bracing for disruption as the temporary pause on a 14 percent tariff targeting locally manufactured goods nears its expiration, raising fresh concerns about pricing, competitiveness, and shrinking consumer demand in key international markets.
Celebrating Ajufo's journey from billboard to boardroom at 60

1 week ago | marketingedge.com.ng | Seun Johnson

Seun JohnsonFor Chief Emmanuel Ajufo, CEO of Opportunity To See Limited, clocking 60 is not just an avenue to throw a birthday shindig, but also a privilege to celebrate an uncommon legacy and a journey defined by purpose, passion and unshakable commitment to excellence. cFrom transforming Nigeria’s Out-of-Home advertising industry to mentoring the next generation of industry leaders, Ajufo’s life has been a masterclass in turning ideas into enduring impact.
ADVAN equips future-ready marketers with data-driven skills at 2025 Fundamentals of Marketing series

1 week ago | marketingedge.com.ng | Felicia Nwosu

By Felicia NwosuIn a bold move to prepare Nigeria’s marketing professionals for a data-first future, the Advertisers Association of Nigeria (ADVAN) held its virtual April 2025 edition of the Fundamentals of Marketing series, themed “The Future of Data Analytics.”The high-impact training, which took place on April 17, brought together ADVAN member organizations for an immersive knowledge-building experience centered on marketing data, automation, and smart decision-making.
FirstBank, Eko Hotels collaborate to bring broadway-style musical “The Jewel” to Life This Easter | Marketing Edge Magazine

1 week ago | marketingedge.com.ng | Felicia Nwosu

By Felicia NwosuIn a celebration of love, art, culture, and theatrical brilliance, two iconic institutions, FirstBank and Eko Hotels & Suites, have joined forces to bring to the stage “The Jewel,” a futuristic Broadway-style musical set to dazzle audiences on April 18 and 19 at the Eko Convention Centre.
FirstBank, Eko Hotel partners to drive creative excellence with Easter Musical " The Jewel"

1 week ago | marketingedge.com.ng | Felicia Nwosu

Bank, the premier bank in West Africa and a leading financial inclusion service provider, has partnered with Eko Hotel to dazzle theatre enthusiasts this Easter weekend. The Eko Hotel’s Convention Center is set to be transformed into a futuristic Broadway spectacle with the highly anticipated premiere of “The Jewel”, a groundbreaking musical theatre production that redefines the stage experience.
Publicis Groupe records strong organic growth in Q1 | Marketing Edge Magazine

1 week ago | marketingedge.com.ng | Abimbola Mohammed

By Abimbola MohammedPublicis Groupe recorded a strong first quarter, reporting a 9.4% increase in net revenue to nearly €3.54 billion (approximately $4.01 billion) with organic growth (excluding currency and M&A impact) of 4.9%. The company spent about $567 million on acquisitions during the first quarter including purchases of media agency Atomic 212, identity solution company Lotame and influencer marketing and content company BR Media Group.
Amos Ologunleko inspires personal reform, problem-solving at IAC 3.0

1 week ago | marketingedge.com.ng | Felicia Nwosu

By Felicia NwosuLeadership strategist and author Amos Ologunleko, Manager Project Delivery, NLNG, delivered a thought-provoking keynote at the recently held Imperfectly Awesome Conversations (IAC) 3.0 Summit, challenging participants to stop managing symptoms and start confronting the real roots of personal and societal problems. Speaking to a full house at the Muson Centre in Lagos, Amos delivered a powerful message that wove together leadership, personal development, and value-driven living.
Resilience, tenacity take center stage at Imperfectly Awesome Conversations Summit in Lagos

1 week ago | marketingedge.com.ng | Felicia Nwosu

By Felicia NwosuThe third edition of the Imperfectly Awesome Conversations Summit hosted by Dr. Omotola Bamigbaiye unfolded on Sunday, April 13, 2025, at the Muson Centre, Onikan, Lagos, delivering an emotionally charged and intellectually vibrant outcome. What began as an extension of her book Imperfectly Awesome has grown into a transformational platform, one that honours vulnerability, embraces flaws, and champions the inner strength behind every success story.