Marketing Edge Magazine

MARKETING EDGE Online is the premier destination for exclusive updates, reliable reports, and valuable insights in the integrated marketing communications field. We are a trusted media platform that consistently monitors the latest trends and developments in branding, marketing, and advertising both in Nigeria and worldwide. After successfully launching our print edition, we recognized the need to expand into the online space. Our print publication continues to lead the market and serves as an essential resource for all professionals in Nigeria's competitive marketing and advertising industry. The success of our print edition motivated us to embrace the digital realm, which is increasingly popular both locally and internationally. Today, we proudly state that our online platform has also thrived, providing real-time coverage across the entire IMC spectrum. We not only report the news but also establish ourselves as a leading authority on all relevant topics!

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Articles

Pernod Ricard unveils major overhaul amid global spirits slowdown

1 week ago | marketingedge.com.ng | Felicia Nwosu

Pernod Ricard has launched a sweeping transformation of its business structure as the global spirits market faces mounting pressure from inflation, trade barriers, and shifting consumer habits. Pernod Ricard aimed to cut costs by up to one billion euros by the end of its 2029 financial year, highlighting the scale of its transformation.
Photography equipment market

1 week ago | marketingedge.com.ng | Felicia Nwosu

The global photography equipment market is projected to reach a value of USD 14.12 billion by 2033, rising from USD 9.17 billion in 2024. Data from Verified Market Report shows the market will grow at a compound annual growth rate of 5.2 percent between 2026 and 2033. Technological innovation, evolving consumer behavior, and expanding commercial applications drive the market’s positive trajectory.
Glo, PalmPay announce huge benefits for customers in new promotion

1 week ago | marketingedge.com.ng | Felicia Nwosu

Top fintech company in Nigeria, PalmPay, is working with Globacom, a supplier of digital solutions, to introduce another edition of the “Recharge and Win Bonanza.” Users who buy Glo airtime and data through the PalmPay app have the opportunity to win fantastic prizes as part of this exciting campaign. A joint statement released in Lagos revealed that the promotion would be in place from June 19 till August 8, 2025.
PZ Cussons relaunches Carex with one mission: Win the war against germs

1 week ago | marketingedge.com.ng | Felicia Nwosu

Carex, the globally trusted name in hygiene, has officially relaunched in Nigeria, introducing its new Masterbrand identity and an expanded portfolio of antibacterial solutions. The refreshed range includes handwash, bar soaps, and antiseptic liquids; all designed to help Nigerian families stay protected every day. The relaunch event, held at The Lagos Marriott Hotel, brought together media professionals, health experts, regulators, influencers, and key stakeholders.
ASP is Not stifling creativity” – Dr. Fadolapo Defends ARCON's Role Amid Regulatory Overlaps, Cultural Challenges

1 week ago | marketingedge.com.ng | Abimbola Mohammed

At the ongoing Advertising Standards Panel (ASP) Stakeholders Forum, Director-General Dr. Olalekan Fadolapo spoke. He emphasized that ARCON does not intend to curtail creativity in advertising. Instead, it ensures the industry upholds ethical and culturally appropriate standards. The forum took place at the Sheba Events Centre in Lagos. It brought together advertising stakeholders. They deliberated on pressing industry issues.
Digital PR Summit calls for influence built on values, not virality

1 week ago | marketingedge.com.ng | Felicia Nwosu

Nigeria digital public relations summit has championed for a purposeful and strategic influence beyond surface at its recent Webinar. In a world where fleeting trends often overshadow meaningful connection, Similolu Adeyinka brought the conversation back to what truly matters values, trust, and authenticity.
Xpark360 takes global stage with PremiumTrust Campaign on the world’s largest billboard

1 week ago | marketingedge.com.ng | Felicia Nwosu

Lagos just got louder, and it is not from the usual traffic or street vendors. This time, it is the talk around the launch of what is believed to be the largest billboard in the world. It is now live on the 3rd Mainland Bridge thanks to an (advertising agency in Nigeria, Xpark360) and its client, PremiumTrust Bank. At an estimated 10,531 square meters in size, the newly unveiled One iNFINITY billboard towers at 38 meters high and stretches an astonishing 277.6 meters wide.
Cannes Lions 2025: CMOs highlight importance of balancing data, creativity, and consumer connection

1 week ago | marketingedge.com.ng | Abimbola Mohammed

At the recently held quarterly virtual summit organized by MARKETING EDGE publication, professionals from across the integrated marketing communication space reiterated the importance of combining data-driven insights, creativity, and consumer connection in the face of ever-evolving consumer behavior.
How real-life experiences are giving brands human voice

1 week ago | marketingedge.com.ng | Felicia Nwosu

Brands are currently leveraging real-life experiences to gain human voice by hitting consumers real touch-points. Consumers are not merely buying products anymore they are seeking something they can feel, something that lingers long after the transaction is over. Indeed, theyThey are looking for something that speaks to their identity,dreams and lifestyle and more than ever. Today’s consumers are choosing brands that offer them a place to belong.
MARKETING EDGE ONTV hosts Ayodeji Razaq, this Wednesday

1 week ago | marketingedge.com.ng | Felicia Nwosu

This Wednesday, MARKETING EDGE ONTV hosts Ayodeji Razaq, CEO of Red Media Africa. He will, therefore, appear on the Industry Conversation segment. MARKETING EDGE ONTV is a 30-minute programme. It airs on TVC News (DStv Channel 418) and WAPTV (DStv Channel 262). Furthermore, it is packed with three interesting and insightful segments:Brand News – delivering fresh updates from the world of marketing and brands. Brand in Focus – profiling standout brands making an impact.