Marketing Edge Magazine

3 days ago | marketingedge.com.ng | Felicia Nwosu

MARKETING EDGE 2025 Q2 Quarterly Virtual Summit  has been rescheduled to Friday, June 13, 2025. The  change of date came in response to the Federal Government’s declaration of public holidays on June 6 and June 9 to celebrate this year’s Eid ul Adha festivities. 2025 Q2 Quarterly Virtual Summit promises a powerful platform for breakthrough ideas, real-world case studies, and strategic conversations around marketing, and other topical issues confronting the landscape.

3 days ago | marketingedge.com.ng | Felicia Nwosu

M&C Saatchi Group has appointed Karen Boswell as its Global Chief Executive Officer for Digital Experience, Performance, and Consulting. Boswell will assume the role next month, taking charge of driving the agency’s global digital growth across key areas including digital media, performance marketing, and consulting. The agency tasked Boswell with expanding its capabilities in emerging marketing technologies, particularly artificial intelligence.

3 days ago | marketingedge.com.ng | Abimbola Mohammed

PHD has promoted Brendan Aiwuyo to the position of Assistant Manager, Out-of-Home (OOH) in a move that underscores his tenacity, innovative spirit, and professional dedication. PHD elevated Brendan Aiwuyo  as a recognition of his consistent dedication, innovative approach, and strong professional ethic within the organization. Making this known via his LinkedIn page,  Aiwuyo expressed his heartfelt excitement and gratitude.

4 days ago | marketingedge.com.ng | Felicia Nwosu

Point of Sale (POS) terminals market  has continued to surge on cashless shift with strong growth, propelled by the boom by digital payments, rising e-commerce, and the quest for seamless transaction processing. According to research by BusinessResearchInsights.com, the market is expected to balloon from USD 10.52 billion in 2024 to USD 12.16 billion in 2025. The report revealed that, it will  further leap to USD 40.41 billion by 2033, expanding at a CAGR of 15.6%.

4 days ago | marketingedge.com.ng | Felicia Nwosu

Nigerian consumers will spend over US\$122.07 billion in 2025, as rising inflation, urban growth, and shifting household priorities continue to shape spending patterns. Meanwhile, Statista projects that the average Nigerian will have a per capita disposable income of US\$604.10 next year, with food and non-alcoholic beverages alone taking more than half of that amount at US\$318.89 per person.