Articles

  • 3 days ago | theproducenews.com | Adam Campbell

    With harvest around the corner, Superfresh Growers is optimistic about a strong, promotable season for its blueberry program, backed by favorable growing conditions and an evolving consumer landscape that’s driving fresh demand.

  • 3 days ago | theproducenews.com | Adam Campbell

    As global blueberry markets expand and consumer preferences evolve, Oregon Blueberry is stepping into a leadership role with a genetics program deeply rooted in its legacy as a grower-led operation. With more than five decades of experience in commercial production, the company’s breeding strategy is as much about practical solutions as it is about next-generation science.

  • 1 week ago | theproducenews.com | Adam Campbell

    Colleen FagundusThe International Fresh Produce Association is placing greater emphasis on the floral industry’s consumer-facing potential through the launch of its first annual Consumer Tracker. Powered by IFPA’s Global Intelligence, the Consumer Tracker is a research initiative designed to provide actionable insights into purchasing behaviors, perceived value, and opportunities for growth.

  • 1 month ago | theproducenews.com | Adam Campbell

    By Adam Campbell May 2, 2025 The International Fresh Produce Association's Retail Conference delivered a day of compelling insights, real-world strategy and hands-on collaboration — anchored by renowned retail expert and Retail Rules! author Kevin Coupe, who served as emcee. Alongside IFPA’s Joe Watson, Coupe helped set the tone with a deep dive into the state of retail, highlighting shifts in consumer behavior, supply chain dynamics and the broader implications for the fresh produce sector.

  • 1 month ago | theproducenews.com | Adam Campbell

    By Adam Campbell April 30, 2025 The 2025 International Fresh Produce Association Consumer Connection brought together, marketers, retail partners and influencers to explore how today’s produce industry can better connect with consumers through innovation, data and storytelling. From marketing strategy to brand-building insights, the event underscored power of collaboration and creativity in reshaping the consumer journey and increasing consumption of fresh produce.

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