Adam Campbell

Publisher at The Produce News

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Articles

Superfresh Growers forecasts strong blueberry season

3 weeks ago | theproducenews.com | Adam Campbell

With harvest around the corner, Superfresh Growers is optimistic about a strong, promotable season for its blueberry program, backed by favorable growing conditions and an evolving consumer landscape that’s driving fresh demand.
Oregon Blueberry cultivates the future of blueberry genetics

3 weeks ago | theproducenews.com | Adam Campbell

As global blueberry markets expand and consumer preferences evolve, Oregon Blueberry is stepping into a leadership role with a genetics program deeply rooted in its legacy as a grower-led operation. With more than five decades of experience in commercial production, the company’s breeding strategy is as much about practical solutions as it is about next-generation science.
IFPA’s Consumer Tracker highlights floral opportunities

1 month ago | theproducenews.com | Adam Campbell

Colleen FagundusThe International Fresh Produce Association is placing greater emphasis on the floral industry’s consumer-facing potential through the launch of its first annual Consumer Tracker. Powered by IFPA’s Global Intelligence, the Consumer Tracker is a research initiative designed to provide actionable insights into purchasing behaviors, perceived value, and opportunities for growth.
IFPA Retail Conference gives buyers, suppliers a chance to connect

1 month ago | theproducenews.com | Adam Campbell

By Adam Campbell May 2, 2025 The International Fresh Produce Association's Retail Conference delivered a day of compelling insights, real-world strategy and hands-on collaboration — anchored by renowned retail expert and Retail Rules! author Kevin Coupe, who served as emcee. Alongside IFPA’s Joe Watson, Coupe helped set the tone with a deep dive into the state of retail, highlighting shifts in consumer behavior, supply chain dynamics and the broader implications for the fresh produce sector.
2025 IFPA Consumer Connection brings experts together

2 months ago | theproducenews.com | Adam Campbell

By Adam Campbell April 30, 2025 The 2025 International Fresh Produce Association Consumer Connection brought together, marketers, retail partners and influencers to explore how today’s produce industry can better connect with consumers through innovation, data and storytelling. From marketing strategy to brand-building insights, the event underscored power of collaboration and creativity in reshaping the consumer journey and increasing consumption of fresh produce.
Viva Fresh celebrates 10 years with sold-out expo

2 months ago | theproducenews.com | John Groh |Adam Campbell

HOUSTON — With a completely sold-out show floor that drew 2,760 attendees, including 438 buyers, the 10th annual Viva Fresh Expo was a rousing success and a testament to a decade of progress and purpose. Attendees were met with high-energy networking, vendor showcases, product tastings and the many acknowledgments of the growers, retailers and industry leaders whose vision and dedication have built the foundation of Viva Fresh over the past decade.
CPMA celebrates centennial at annual Convention and Trade Show

2 months ago | theproducenews.com | Marilena Osso |John Groh |Adam Campbell

By Marilena Osso, John Groh and Adam Campbell April 10, 2025 MONTREAL – The Canadian Produce Marketing Association is celebrating its 100th anniversary at the Palais des congrès de Montréal in Montreal. As the largest fresh produce event in the Canadian industry, CPMA's Convention and Trade Show provides a unique opportunity for industry leaders to enhance existing relationships and develop new business opportunities in Canada.
CPMA kicks off 100th annual convention in style

2 months ago | theproducenews.com | John Groh |Adam Campbell

By John Groh and Adam Campbell April 9, 2025 MONTREAL – The Canadian Produce Marketing Association’s monumental 100th annual convention kicked off in style on April 8 with an opening reception at the Oasis Immersion art museum, here, giving attendees the opportunity to relax and reconnect ahead of the two jam-packed days of activity to follow.
FPFC gears up for field tours and golf classic

Mar 17, 2025 | theproducenews.com | Adam Campbell

“Our goal is that the tour will provide valuable networking opportunities, connecting industry professionals across the supply chain,” said Matthew Hayes, program and events director for FPFC.
WFFSA Floral Distribution Conference fosters connections and growth

Mar 12, 2025 | theproducenews.com | Adam Campbell

The 2025 WFFSA Floral Distribution Conference wrapped up another successful event last week, bringing together wholesalers, suppliers and floral industry leaders for a dynamic exchange of ideas, networking and business growth. Hosted by the Wholesale Florist & Florist Supplier Association, the annual gathering has long been recognized as a key opportunity for industry professionals to strengthen relationships and explore emerging trends.