Adam Cheek

1 week ago | frontstretch.com | Adam Cheek

It only feels right that a week after a couple friends and I headed to an anniversary re-release showing of Star Wars: Episode III — Revenge of the Sith, I write about the year that the movie had four schemes on NASCAR Cup cars across three races and four drivers in 2005. That year had fewer films represented than the two preceding turns of the calendar, but four of the six movies had at least two schemes each — and many of them in different events, as opposed to all in the same race.

2 weeks ago | frontstretch.com | Adam Cheek

Well, I thought nine movies across 15 schemes was a lot for 2003. Turns out that 2004 outdoes it with 16 schemes (but still nine movies). This continues our early-to-mid-2000s trend of a boatload of new releases getting their moment in the spotlight with a NASCAR scheme (or two, or three, or four), and the last of a past release showing up (at least for a while).

3 weeks ago | frontstretch.com | Adam Cheek

As we continue our journey through a massive library of 2000s movie paint schemes, we arrive at our first single-year installment of these articles: 2003. The above header photo doesn’t have a film-based scheme in it, that’s true. We didn’t have any available to include up there, but two of the best-performing movie schemes that ran all year were driven by Evernham Motorsports’ own Jeremy Mayfield and Bill Elliott.

4 weeks ago | frontstretch.com | Adam Cheek

As it turns out, the articles in this series might number over a dozen by the time we’re done. I’m trying real hard to not make these obnoxiously long, which becomes an issue for certain seasons that had a bunch of movie schemes (see several years in the 2000s, which had nine to 10 each). So I’m trying to keep that in check and not publish articles that require loads of scrolling for y’all. We’ll keep things going with 2000 through 2002, where we had nine movies promoted via stock car livery.

1 month ago | frontstretch.com | Adam Cheek

This is an idea I had years ago, but I’m finally putting pen to paper — or, rather, keyboard keys to computer screen — on it. I wanted to create a sort of living document of NASCAR movie schemes, especially after undertaking a full-on research project in the summer of 2020 to dig up as many as I could (I was very bored) and unearthing a good 100+. By my count, after 2024, there have been 115 movies represented on paint schemes to some extent or another.