Adam Stern
Motorsport and Fighting Reporter at Sports Business Journal
Motorsport/Fighting Reporter of @SBJ
Articles
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3 days ago |
sportsbusinessjournal.com | Adam Stern
Speedway Motorsports today is announcing that EchoPark Automotive has bought naming rights to Atlanta Motor Speedway, in a major deal involving two companies within the Smith family’s purview. The arrangement is for seven years and several million dollars, according to a news release from SM, though the track operator didn’t get specific on financial terms.
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4 days ago |
sportsbusinessjournal.com | Adam Stern
Sports marketing agency Two Circles has been hired by MotoGP to help the global motorbike racing property grow its fan bases in the U.S. and U.K., two of the regions that forthcoming owner Liberty Media will be most keen to become more popular in. The deal will be announced this morning without released terms aside from the sides saying they’ll be working together for multiple years. The agency will help MotoGP develop a new social media strategy and broader digital efforts.
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4 days ago |
sportsbusinessjournal.com | Adam Stern
Digital app designer Very Good Ventures is partnering with Trackhouse Entertainment Group to help the NASCAR and MotoGP team owner with artificial intelligence, and it will get consumer exposure this month at Pocono. The N.Y.-based firm designs and builds apps using Google’s Flutter framework, and it quietly announced earlier this year that it had partnered with Trackhouse to assist with the team’s digital efforts.
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5 days ago |
sportsbusinessjournal.com | Adam Stern
YouTube star and ARCA driver Cleetus McFarland could get involved with the prospective new NASCAR Craftsman Truck Series team from Stellantis’ RAM brand should the automaker complete talks to enter the sport, according to four people familiar with the matter and a document seen by SBJ.
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1 week ago |
sportsbusinessjournal.com | Adam Stern
Kyle Larson is the leading NASCAR driver in merchandise sales halfway through the 2025 regular season, another indicator that he’s contending with his Hendrick Motorsports teammate Chase Elliott to be the sport’s most popular figure as the series holds a tripleheader at Nashville Superspeedway (including the 14th of 26 points races for the Cup Series).
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As part of a sponsorship deal with @PepsiCo, @IMS worked with the JW Marriott in town to put up a humongous banner for the @MountainDew brand on the back of the hotel this May, while the front and side of the facility has more traditional Indy 500 branding. https://t.co/5wCFiH8sVu
Liberty Media CEO Derek Chang said he's confident in @F1's media rights talks because it "as a pro race circuit has become more of a 'cultural phenomenon' and less a TV sport dependent on the drama and results of on-track racing and driver performances." https://t.co/z7IksqpER1
Ahead of Indy 500, Sen. Todd Young pushes tax break for future IMS upgrades - @IndyStar - "Legislation would make permanent a tax break for motorsports assets at tracks, such as IMS or the Kokomo Speedway, that was set to expire at the end of this year." https://t.co/O4pp8IkV0f