Articles

  • 6 days ago | sportsbusinessjournal.com | Adam Stern

    As the Monster Energy AMA Supercross Championship concludes its 2025 season this weekend in Salt Lake City, there are signs it could be starting to rise back up the pecking order in racing. The Feld Entertainment-owned dirt bike series started its 17-race season in January on the West Coast before making its way across the country.

  • 1 week ago | sportsbusinessjournal.com | Adam Stern

    The PFL today is revealing that South Africa will be the host of its first PFL Africa event, as MMA properties increasingly look to the continent for growth. The launch event will take place July 26 at GrandWest Arena in Cape Town, where PFL Africa will start an eight-man tournament for fighters in heavyweight and bantamweight divisions.

  • 1 week ago | sportsbusinessjournal.com | Adam Stern

    LEGO designed 18 sets of licensed toy F1 cars across four themes from kids through adults

  • 1 week ago | sportsbusinessjournal.com | Adam Stern

    South Florida Motorsports has reached record sponsorship revenue for this year’s F1 Miami event, according to event president Tyler Epp, and entitlement partner Crypto.com is back to advertising heavily with a rejuvenated cryptocurrency sector. The Crypto.com F1 Miami Grand Prix weekend starts today and runs through Sunday, with the fourth edition now having 30 total sponsors across four categories, according to the event’s website.

  • 2 weeks ago | sportsbusinessjournal.com | Adam Stern

    Dozens of vendors and hundreds of workers hired by The Ring magazine have started turning a plaza in Times Square into an outdoor boxing ring and venue ahead of an event Friday night.

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Adam Stern
Adam Stern @A_S12
14 May 25

As part of a sponsorship deal with @PepsiCo, @IMS worked with the JW Marriott in town to put up a humongous banner for the @MountainDew brand on the back of the hotel this May, while the front and side of the facility has more traditional Indy 500 branding. https://t.co/5wCFiH8sVu

Adam Stern
Adam Stern @A_S12
14 May 25

Liberty Media CEO Derek Chang said he's confident in @F1's media rights talks because it "as a pro race circuit has become more of a 'cultural phenomenon' and less a TV sport dependent on the drama and results of on-track racing and driver performances." https://t.co/z7IksqpER1

Adam Stern
Adam Stern @A_S12
14 May 25

Ahead of Indy 500, Sen. Todd Young pushes tax break for future IMS upgrades - @IndyStar - "Legislation would make permanent a tax break for motorsports assets at tracks, such as IMS or the Kokomo Speedway, that was set to expire at the end of this year." https://t.co/O4pp8IkV0f