Adam Stern
Motorsport and Fighting Reporter at Sports Business Journal
Motorsport/Fighting Reporter of @SBJ
Articles
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1 week ago |
sportsbusinessjournal.com | Adam Stern
The name of TKO Group Holdings’ new boxing venture will be Zuffa Boxing, Dana White confirmed to SBJ, fulfilling a long-running ambition to have that be the title of his venture into the sport. When TKO, White and Saudi Arabian executive Turki Al-Sheikh announced in March that they were joining forces to start a relationship around boxing, they said the name of the property would be announced later.
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1 week ago |
sportsbusinessjournal.com | Adam Stern
Dart Container Corp. brand Solo Cup, the red-colored cups often seen at tailgate parties and beer pong games, has lined up a trick shot with IndyCar team Chip Ganassi Racing to newly advertise in racing. The for now one-off arrangement is to be officially announced this morning, though CGR has been hinting at it in recent days with related programming on its social media pages.
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1 week ago |
sportsbusinessjournal.com | Adam Stern
As the top lawyer for both Endeavor and TKO Group Holdings, Robert Hilton runs point on some of the most complex business deals imaginable. The former attorney from Paul, Weiss joined Endeavor in 2016 and has worked on one huge merger or acquisition after another. Hilton is who CEO Ari Emanuel and President and COO Mark Shapiro turn to, from when they start evaluating an idea to when they need to onboard a company they acquired.
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2 weeks ago |
sportsbusinessjournal.com | Adam Stern
NASCAR says ticket sales for this weekend’s events in Mexico City have gone well, and that security will be relatively normal, although videos have emerged of heavily armed troops protecting convoys of industry members. As it tries to grow its international clout, NASCAR this weekend will host its first premier series points race outside the U.S. since 1958 -- with an Xfinity Series race on Saturday, Cup Series race on Sunday and a pair of NASCAR Mexico Series races.
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2 weeks ago |
sportsbusinessjournal.com | Adam Stern
FanDuel has finalized a deal to become the official U.S. sports betting partner of the Professional Fighters League, with assets to include logos in and around the PFL Smartcage, rights to use PFL’s logo and marks in advertising and promotions, social/digital content, and providing betting odds during broadcasts. The arrangement will start today with the PFL World Tournament Semifinals at Nashville Municipal Auditorium.
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"The most important thing about NASCAR coming to Mexico is that it gives us exposure. When we saw Checo Perez in F1, being in the spotlight meant many Mexicans got to know him, that we drivers supported him, and that he received sponsorship from brands." https://t.co/CtFwNEhLgw
Other @NASCARMexico_ sponsors in addition to @Corona_MX: @Banamex, @Chevrolet, @Chevron, @Cinemex (with a Lilo & Stitch food truck), @Ford, @GNPSeguros, @McCormickSpices, @Nestle, @QuakerState, Salvo, @Samsara, Schweppes, @SmartFitoficial, @TaneMX1942, @Telcel and @Toyota. https://t.co/J0astiEqSE
"[An F1 fan from Buffalo] did notice a few more questions when entering the Canadian border this time, he said. When asked about possible tensions from locals over the tariff war, he cheekily pointed out that he’s not the president." - @mtlgazette https://t.co/lWs5lHAzs4