Sports Business Journal

Sports Business Journal is a key player in the sports industry. It offers essential news, networking opportunities, and valuable data that help top executives in sports make better decisions, secure deals, and form partnerships. With its award-winning media content, SBJ reaches its audience through various channels and provides unmatched networking experiences at its signature events and awards. The weekly and daily updates from Sports Business Journal feature original reporting and curated news, along with newsletters, podcasts, and videos. Its prestigious events not only foster lead generation and partnerships but also highlight the industry's top talent through popular awards. SBJ Atlas serves as a vital resource for the data that professionals in the industry require.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#76679

United States

#17739

Sports/Sports

#353

Traffic sources

Monthly visitors

Articles

PGA of America monitoring tariffs, impact on golf OEMs

1 day ago | sportsbusinessjournal.com | Josh Carpenter |Mike Alongi

Officials with the PGA of America say they are closely monitoring the situation with tariffs and how they could impact the golf industry.
TelevisaUnivision unveils landmark media deal with Concacaf for women’s soccer

1 day ago | sportsbusinessjournal.com | Mollie Cahillane

TelevisaUnivison and Concacaf partnered in a multi-year women’s soccer deal through 2030, giving the company Spanish-language rights to the Women’s Championship, Gold Cup, Nations League, and Champions Cup featuring Liga MX Femenil, NWSL and teams across the region. “We called it a landmark deal, but it’s truly a unique deal,” said Olek Loewenstein, president of global sports for TelevisaUnivision.
ESPN reveals details around DTC service... ESPN

1 day ago | sportsbusinessjournal.com | Mollie Cahillane

ESPN this morning unveiled details from its new New York offices -- the first press event the company had on the premise -- on its streaming service launching this fall, simply calling it “ESPN” with two pricing plan options. ESPN will cost $29.99 per month for an unlimited subscription, which includes 47,000 live events per year and all of ESPN’s content, including ESPN+, SEC Network, ACC Network and all linear networks.
Amazon highlights NASCAR, NBA, NFL in strong upfront pitch

2 days ago | sportsbusinessjournal.com | Mollie Cahillane

Amazon closed the first day of upfronts with a bang -- and a slew of sports talent. From the Beacon Theatre in Manhattan, DJ Steve Aoki entertained the crowd before the presentation kicked off Monday night with an entrance from Lizzo, Jason Momoa and Dave Bautista – who made their way to the stage through the crowd.
UFL enlists Pizza Hut as sponsor, plans giveaway

2 days ago | sportsbusinessjournal.com | Ben Fischer

Pizza Hut will give away $20,000 worth of pizzas this weekend to activate its new sponsorship of the United Football League, the parties will announce today. Pizza Hut has become the exclusive pizza and wings sponsor of the two-year old spring football league. Terms were not disclosed. It will also be the presenting sponsor of “UFL Fox Friday,” league co-owner Fox Sports’ weekly flagship UFL game broadcast window at 8pm ET.
Stifel, US Ski & Snowboard renew pact through 2034

2 days ago | sportsbusinessjournal.com | Ben Fischer

The investment bank Stifel will announce today that it has extended its sponsorship deal with U.S. Ski & Snowboard through the 2034 Salt Lake City Winter Games, a deal the governing body calls its “most expansive partnership” ever. Officials declined to comment on financial terms, but a source said the total price over the eight-year term -- the current contract runs through the ’26 Winter Games -- is close to $100M.
SBJ Media: Sports now the tip of the spear at upfronts

2 days ago | sportsbusinessjournal.com | Mollie Cahillane

As you’re reading this, I’m at my final upfront event of the evening at The Beacon Theatre for Amazon’s presentation, the first time the company has had a Monday evening slot. Some early Amazon news? More documentaries! From Skydance Sports and NFL Films, Prime Video will be the landing spot for “The Home Team: NY Jets,” a six-part series that followed six players and their partners last season (kind of has a Netflix-“Quarterback” feel to me).
NBCU spreads the sports love during upfront, with NBA as a key component

2 days ago | sportsbusinessjournal.com | Mollie Cahillane

With the NBA now in the fold, NBCUniversal took a different approach with sports at its upfront this year, spreading the love throughout the show (as opposed to previous years with a dedicated slot for sports). The company wanted to make sure advertisers and execs know about what it’s calling the “biggest 17 days in sports” in 2026, with the Super Bowl, NBA All-Star and Milan-Cortina Winter Olympics all in February, leading into the World Cup on Telemundo.
Amazon ‘virtually sells out’ NASCAR, women’s sports inventory ahead of upfront

2 days ago | sportsbusinessjournal.com | Mollie Cahillane

Ahead of Amazon’s upfront presentation in N.Y. this evening, Head of U.S. Video & Live Sports Sales Danielle Carney said the company is nearly sold out of its NASCAR and women’s sports advertising inventory. NASCAR on Amazon begins Memorial Day weekend with the Coca-Cola 500, with Carney saying inventory is “nearly sold out” across the five races set for Prime.
Upfronts take over N.Y., media landscape this week

3 days ago | sportsbusinessjournal.com | Mollie Cahillane

It’s upfronts week in N.Y., the time of year where the major media companies throw their biggest parties and present their best pitches on why advertisers should buy on their platforms. Live sports have increasingly become a part of the upfront, to the point where the NFL now aligns its schedule release with the week. The week kicks off today with NBCUniversal live from N.Y. -- it may not be a Saturday night, but we’re still at Radio City.