Adelina Karpenkova

Oct 23, 2024 | alleged-peace.flywheelsites.com | Adelina Karpenkova

Businesses have been striving to deliver great customer experiences for ages. Now, suddenly, it’s being called a revolutionary growth strategy—customer-led growth. Is it just a buzzword, or is it really something different from what we’ve been doing all along? Let’s break down what customer-led growth is, why it’s become so important, and what you need to implement it in your company.

Aug 1, 2024 | learn.g2.com | Sagar Joshi |Adelina Karpenkova |Emily Malis Greathouse |Soundarya Jayaraman

Advertising allows brands to communicate with potential customers. From the steel carvings made by Egyptians to the modern digital era, advertising has come a long way in engaging buyers. Advertising helps companies collect important customer data points and allows them to effectively target their audience.

Jul 4, 2024 | learn.g2.com | Soundarya Jayaraman |Adelina Karpenkova |Piper Thomson |Marilia Dimitriou |Soundarya J

Let's have a quiz. How many visitors who land on your website honestly do what you want them to do? You know, fill out your lead generation form, join your email list, or try a product demo, things like that. Take a wild guess. I know you might say a conversion rate that's low. But truth be told, approximately only 4 out of every 100 visitors to your website landing page convert on average. You probably didn’t go that low, did you? Landing pages make or break your marketing strategy.

Oct 26, 2023 | learn.g2.com | Soundarya Jayaraman |Adelina Karpenkova |Emily Malis Greathouse |Soundarya J

Print, television, Google, Facebook, Instagram, TikTok, email, video, audio, apps, websites - the list of channels you can advertise in today is long and ever-growing. With so many options at your disposal, where will you put your advertising money to reach the right audience? Should you go for the traditional print ad or go for a Facebook ad? Or maybe even try TikTok video? Or maybe you could use cross-channel advertising platforms to run ads on most of the digital media.