-
Aug 1, 2024 | 
learn.g2.com | Sagar Joshi |Adelina Karpenkova |Emily Malis Greathouse |Soundarya Jayaraman
Advertising allows brands to communicate with potential customers. From the steel carvings made by Egyptians to the modern digital era, advertising has come a long way in engaging buyers. Advertising helps companies collect important customer data points and allows them to effectively target their audience.
-
Jul 24, 2024 | 
learn.g2.com | Kamaljeet Kalsi |Soundarya Jayaraman |Daniella Alscher |Emily Malis Greathouse
Amazon Prime Day has come and gone again. Love it or hate it, you can’t ignore it—especially if you're an advertiser. Last year, sellers spent 14% of their Prime Day revenues on Amazon ads, yet many saw their profit margins thin. This begs the question: how can advertisers maximize their ad spend returns in Amazon’s marketplace monopoly? To uncover insights, we interviewed Regina Ye, CEO and co-founder of Topsort, an AI-first ad infrastructure platform built for the post-cookie world.
-
May 31, 2024 | 
research.g2.com | Gabriel Gheorghiu |Nathan Calabrese |Blue Bowen |Emily Malis Greathouse
Most industries rely on fixed assets such as equipment and tools to manufacture, distribute, and service their products. Buyers from these companies have multiple options when looking for the right asset management software for their needs, which are often complementary and offer overlapping functionality. To help them make informed decisions, I analyzed G2 reports for asset management released in Spring 2024.
-
May 28, 2024 | 
research.g2.com | Daniel Rivera |Nathan Calabrese |Priya Patel |Emily Malis Greathouse
The accounting and finance software is constantly evolving. To keep up with the change, advancements have been made to improve efficiency and reduce manual efforts involving managing funds and cash flow. With that in mind, we have expanded our Accounting & Finance parent category to include a new category for Deduction Management Software.
-
Mar 8, 2024 | 
research.g2.com | Jeffrey Lin |Marshall Lager |Emily Malis Greathouse |Courtney Moran
Since the commercial introduction of generative AI models like ChatGPT, Bard, Llama 2, etc., companies have been scrambling to find the best business application for this new technology. The customer service software industry has traditionally been the test bed for new automation technologies. Low-level customer support tasks are regularly automated by chatbots, self-service platforms, knowledge bases, and customer education materials.
-
Nov 30, 2023 | 
research.g2.com | Priya Patel |Emily Malis Greathouse |Victoria Blackwell |Priya lived
While we are scrolling social media on our phones, checking LinkedIn on our laptops, gazing at billboards while driving, or noticing digital signage in shop windows while walking, we are constantly engaging with content. Content has taken over the world, and since there is really no escaping it anymore, we are diving in and embracing it. We accept that this content-dominated culture is our new way of life. But which type of content cuts through the noise?
-
Oct 26, 2023 | 
learn.g2.com | Soundarya Jayaraman |Adelina Karpenkova |Emily Malis Greathouse |Soundarya J
Print, television, Google, Facebook, Instagram, TikTok, email, video, audio, apps, websites - the list of channels you can advertise in today is long and ever-growing. With so many options at your disposal, where will you put your advertising money to reach the right audience? Should you go for the traditional print ad or go for a Facebook ad? Or maybe even try TikTok video? Or maybe you could use cross-channel advertising platforms to run ads on most of the digital media.
-
Oct 12, 2023 | 
research.g2.com | Nathan Calabrese |Victoria Blackwell |Courtney Moran |Emily Malis Greathouse
Intuit recently released a new payment and banking solution in their QuickBooks line of products. It is designed especially for small businesses who might not currently need the full range of QuickBooks accounting and financial management capabilities. Intuit, the parent company behind financial products such as QuickBooks Online, TurboTax Business, and Quicken, announced the release of its new product.
-
Oct 11, 2023 | 
research.g2.com | Subhransu Sahu |Stephanie Graham |Emily Malis Greathouse
This post is part of G2's 2024 technology trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Chris Voce, VP, market research, and additional coverage on trends identified by G2’s analysts. AI-powered personalization will drive e-commerce growthPredictionIn 2024, AI-powered personalization, or hyper-personalization, will outstrip traditional personalization in e-commerce.
-
Oct 11, 2023 | 
research.g2.com | Cody White |Preethica Furtado |Nathan Calabrese |Emily Malis Greathouse
This post is part ofG2's 2024 technology trendsseries. Read more about G2’s perspective on digital transformation trends in anintroductionfrom Chris Voce, VP, market research, and additional coverage on trends identified by G2’s analysts. Services buyers favor breadth over depth for ecosystem service providersPredictionIn 2024, B2B software buyers will prioritize breadth over depth when selecting ecosystem service providers.
