Adrianne Pasquarelli

This is the first corporate brand #SuperBowl spot for Pfizer, which ran an Advil ad back in 2016.

This is a first #SuperBowl buy for Etsy. The brand decided to air right before the #HalftimeShow to attract “the broadest audience possible,” the company told @AdAge.

Outdoors retailer Bass Pro Shops is becoming a #SuperBowl regular. The brand had spots in 2021 and 2023 and now this year.

A new agency-72andSunny-worked with E-Trade for #SuperBowl this year but it brought back the same baby, this time with a pickleball racquet.

After last year’s #SuperBowl debut, Temu’s awareness skyrocketed and it became the most downloaded app in the U.S within weeks, with daily users surging 79% to 10.5 million from Dec. to late Feb.

My 12-year-old on Tina Fey in the #SuperBowl ad for https://t.co/gQInQ1IWWd: Look it's that lady from Mean Girls!

This is the first of three #SuperBowl spots for @HomesDotCom as it relaunches its brand. What do you think of its choice of celeb spokespeople?

This is the third consecutive #SuperBowl buy for https://t.co/gQInQ1IWWd. This year’s Tina Fey-focused spot more than doubles the celebrity count of last year’s ad.

After teasing out Arnold as Agent State Farm for the last few weeks, State Farm has finally given us a twist ending and it memorably includes being upstaged by his “Twins” co-star Danny DeVito. This is State Farm’s first #SuperBowl spot since 2021.

Michael Cera for CeraVe is a callback to one of my favorite #SuperBowl spots when Michael Bublé promoted Pepsi’s Bubly “for no other reason than the word Bubly looks like Bublé” back in 2019.

Temu announced its #SuperBowl plans in a lawsuit against chief rival Shein late last year. That’s one way to say you’re advertising in the game.

Even aliens need a place to live. https://t.co/Jkf1QuAeGi was last in the #SuperBowl in 2016 and its reappearance this year is part of a larger buy from parent company CoStar.

This is a second consecutive #SuperBowl spot for Astellas, which aired an ad about menopause last year. This year’s ad highlights its new prescription treatment for hot flashes.

Did Melissa McCarthy borrow the E-Trade Baby’s lumberjack outfit from last year’s #SuperBowl? https://t.co/N16YCwrFme

https://t.co/gQInQ1IWWd is one of the sole travel brands making a #SuperBowl appearance amid an expected slowdown in leisure trips. Last year, travel was a much bigger category.

Health care brands were few and far between this #SuperBowl which saw just Dexcom and Astellas air spots. Does this “premature electrification” spoof pharma ad for Ram count as wellness?

Let’s hope this Workday ad ends the trend of calling corporate types “rock stars.” Please. #SuperBowl