Articles

  • 1 week ago | adage.com | Adrianne Pasquarelli

    Maesa Beauty, which got its start developing private label beauty brands, has since moved upmarket, including creating celebrity haircare brand Kristin Ess and Drew Barrymore’s Flower Beauty.

  • 2 weeks ago | adage.com | Adrianne Pasquarelli

    As Memorial Day weekend ushers in the unofficial start of summer and vacation season, this year’s travel landscape looks decidedly different than in prior years. While the AAA is still forecasting that 45.1 million people will travel at least 50 miles from home this weekend, an increase of 1.4 million over last year, many of them are rethinking trips and destinations as an uncertain economy adds cautions to their schedule.

  • 2 weeks ago | adage.com | Adrianne Pasquarelli

    We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.

  • 2 weeks ago | adage.com | Adrianne Pasquarelli

    It‘s been several years since retail media was first touted as the next frontier of growth for advertising, as retailers unlocked revenue potential from valuable first-party data and brands lined up to get a piece of the action. In December, WPP’s GroupM estimated retail media revenue would reach $177.1 billion globally in 2025, surpassing total TV revenue including streaming for the first time.

  • 3 weeks ago | adage.com | Adrianne Pasquarelli

    CMOs, creative and agency leaders share advice on how to break into the industry.

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Adrianne Pasquarelli
Adrianne Pasquarelli @SheLikesToShop
12 Feb 24

Expect to see more massive media buys from @HomesDotCom after #SuperBowl as this is only the beginning of its campaign. Read more: https://t.co/qZPaUh9bJh

Adrianne Pasquarelli
Adrianne Pasquarelli @SheLikesToShop
12 Feb 24

Temu again?! The #SuperBowl spot from Temu, which ran three times, was created in-house this year.

Adrianne Pasquarelli
Adrianne Pasquarelli @SheLikesToShop
12 Feb 24

By focusing on oncology in its #SuperBowl ad, Pfizer positions its 175-year-history for the future as it prepares to dedicate 40% of its R&D to cancer treatment. Read more: https://t.co/s2oO7Gcxeh