Ad Age

Ad Age, also known as Advertising Age, is a worldwide media brand that provides valuable insights, analysis, news, and data related to marketing and media. It began as a broadsheet newspaper in Chicago back in 1930. Nowadays, you can find its content in various formats such as AdAge.com, daily email newsletters, social media platforms, events, and a bimonthly printed magazine.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#103651

United States

#32694

Business and Consumer Services/Marketing and Advertising

#196

Traffic sources

Monthly visitors

Articles

Meta wants to automate where your ads appear. These new AI tools are step one.

1 day ago | adage.com | Asa Hiken

Meta is giving advertisers more say over how they delegate ad buying duties to AI—setting into motion a core piece of its plan to automate the entire advertising process for the 10 million-plus companies that run ads on its family of apps.
Answer engine optimization (AEO)—everything marketers need to know about AI search

3 days ago | adage.com | Asa Hiken

Brands that ignore AEO—answer engine optimization—risk invisibility in the AI era.
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal

3 days ago | adage.com | E.J. Schultz

When the world fixates on Los Angeles for the 2028 Summer Olympics, Honda will be hard to ignore. The automaker will flood sporting and fan venues with electric vehicles, motorcycles, all-terrain vehicles, e-scooters and other products as part of new sponsorship deals announced today that make the Japanese company a founding partner of the LA28 Olympic and Paralympic Games, as well as the official automotive sponsor of Team USA.
Creamer brand Nutpods says your coffee should taste like an ’80s ballad

4 days ago | adage.com | Tim Nudd

Coffee is a nice morning ritual, but with Nutpods non-dairy creamer, it can be so much more ... smooth and creamy.
Best creative ads: Oura, Samsung, Onda Azul Institute

4 days ago | adage.com | Tim Nudd

Brands didn’t take long after Memorial Day to welcome summer, even if it’s still technically a few weeks away. We’ve got a couple of fun summer campaigns among our top 5 this week. They’re joined by a celebrity smartphone campaign, an eye-catching spot for wearable tech and an environmental journey of a long-ago movie’s fictional character.
Creative ads today: Dr. Squatch, The Economist, Heineken, Liquid Death, Sprite

6 days ago | adage.com | Tim Nudd

Among today’s highlights, Sprite celebrates those extra-hot summer moments in a campaign with responsive OOH; Dr. Squatch made a soap using Sydney Sweeney’s old bathwater; and Liquid Death presents the “Toilet Taste Test.”
Taco Bell adds Quality Meats to creative roster after review

6 days ago | adage.com | Brian Bonilla

Taco Bell has added Quality Meats to its roster following a competitive review, Ad Age has learned. It’s unclear which other agencies participated.
Wilson, the volleyball from ‘Cast Away,’ returns in campaign about ocean plastics

1 week ago | adage.com | Tim Nudd

Hollywood’s most famous volleyball has washed ashore in a new role—as the deteriorating face of a campaign to raise awareness of plastic pollution in the oceans.
Yuzu’s Cindy Lim on building a social and dating app for the Asian community

1 week ago | adage.com | Tim Nudd

Ad Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month with a series of contributions from guest essayists. Today, Cindy Lim, head of brand at Yuzu, writes about launching a social and dating app for the Asian community with cultural credibility and community resonance.
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement

1 week ago | adage.com | Brandon Doerrer

Ad Age is interviewing in-house media execs for their thoughts on trends, best practices and gripes they have with the industry. Below, the second edition of this recurring series. (Read the first edition, with Liquid Death’s chief media officer, here.)