Ad Age

Ad Age, also known as Advertising Age, is a worldwide media brand that provides valuable insights, analysis, news, and data related to marketing and media. It began as a broadsheet newspaper in Chicago back in 1930. Nowadays, you can find its content in various formats such as AdAge.com, daily email newsletters, social media platforms, events, and a bimonthly printed magazine.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#103651

United States

#32694

Business and Consumer Services/Marketing and Advertising

#196

Traffic sources

Monthly visitors

Articles

Why national park fans are getting steamy on TikTok

15 hours ago | adage.com | Erika Wheless

They say sex sells, but can it save the National Park Service?
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch

1 day ago | adage.com | Parker Herren

TelevisaUnivision is taking a page from social media for its upfront announcements, showcasing a slate of one-minute shows and vertical video products, and potentially leaning into the video podcast trend. While many upfront shows are tunnel-visioned on sports to combat investment-wary marketers navigating macroeconomic uncertainty—and TelevisaUnivison has plenty of its own—the media company differentiated its pitch by focusing on Gen Z, about half of which identify as multicultural.
MT Fletcher on brands that badger consumers into submission

1 day ago | adage.com | M.T. Fletcher

Spring has sprung and summer is just five weeks away, which means green shoots are appearing, flowers are blooming and rabbits are fornicating.
Fox upfront flaunts skinny portfolio and pitches new AI tools

2 days ago | adage.com | Parker Herren

Fox flaunted its skinniness in this year’s upfront presentation. While other companies, such as NBCUniversal, are shedding linear assets with declining viewership, Fox’s message to buyers is that it doesn’t need to use its top inventory to force advertisers to buy content they don’t want, because it already got rid of the fluff, according to Jeff Collins, president of ad sales, marketing and brand partnerships, Fox.
Instacart launches Gen Z-focused delivery app Fizz - Ad Age

1 week ago | adage.com | Erika Wheless

The new Fizz app allows hosts to split the bill with party guests.
Creative ads today: Coinbase, Dalí Museum, Lingokids, Lunchables, Mountain Dew

1 week ago | adage.com | Tim Nudd |Sabrina Sanchez

Among today’s creative highlights, Lunchables and Mountain Dew both bring back classic tunes from the past; Coinbase visualizes the waste of paper money; and Lingokids puts parents on trial for their children’s screen habits.
TikTok celebrates its role in film discovery in Cannes Film Festival campaign

1 week ago | adage.com | Sabrina Sanchez

We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.
Creative ads today: Amnesty, Coca-Cola, Forever 21, Sandals

1 week ago | adage.com | Tim Nudd |Sabrina Sanchez

We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.
Creative ads today: Aeroméxico, Facebook, Magners, Oura, Warburtons

1 week ago | adage.com | Tim Nudd |Sabrina Sanchez

Among today’s creative highlights, Olivia Colman plays an inspector from Britain’s Department of National Treasures in a fun Warburtons campaign; Facebook enhances the OG friends experience at Stagecoach; and Almave finds a solution for Cinco de Mayo falling on a Monday.
Mentos’ 1990s jingle continues its TikTok comeback with creator Carter Vail

1 week ago | adage.com | Sabrina Sanchez

A month after getting a handful of influencers to bring back its iconic ’90s “Freshmaker” jingle, Mentos is expanding the effort with a more elaborately produced campaign from Highdive and musician/creator Carter Vail.