Ad Age

1 week ago | adage.com | Jack Neff

Known is known for more than data and analytics, given that it’s also No. 3 on the Ad Age 2024 A-List. But data and insights have been at the heart of the agency from its inception four years ago, when data and analytics shop Schireson Associates was part of a three-way merger with creative, strategy and social shops.

1 week ago | adage.com | Parker Herren

Retail media has grown to become one of marketers’ most important areas of emphasis as brands shift to performance-based marketing and emphasize consumer data in their media investments. IPG Mediabrands’ global agency UM has been a leader in the retail and commerce space throughout its evolution, and is reaping the wins now that advertisers are focusing on commerce.

1 week ago | adage.com | Asa Hiken

The roster of directors that helped Somesuch secure the 2023 Palme d’Or—the most coveted award for production companies at Cannes Lions—may surprise you. Many are relatively new signees, which is a rarity in a field that tends to rely on the power of a few well-known directors, especially for high-profile work.

1 week ago | adage.com | Erika Wheless

For many, purpose-led marketing may still seem synonymous with working with a nonprofit or donating to a charity. But Oberland’s goal is to create a world where brands care about their purpose as much as they care about digital strategy.

1 week ago | adage.com | Parker Herren

O Positive’s work throughout 2023 ranged from the absurd to the subdued to the otherworldly. But whether creating a tone of calm or chaos, the shop’s directors are masters of capturing the humor and heart of every brief.