Adrien Nussenbaum Journalist Profile

Articles

Aldi’s Brand Battles Add Up As Customer Base Goes From Strength To Strength - Evening Standard

Feb 27, 2024 | everand.com | Josie Clarke |Al Ries |John Gerzema |Adrien Nussenbaum

A long-running spat between Aldi and Marks & Spencer over light-up gin bottles is just the latest in a line of court cases the increasingly popular German discounter has faced with its brand rivals. Aldi’s loss of its appeal against a High Court ruling which found it had copied the design of Marks & Spencer’s light-up Christmas gin bottles comes just weeks after the High Court dismissed a trademark infringement claim against it by Thatchers Cider.
Council Post: For E-Commerce, The AI Revolution Is Ahead Of Schedule

Jan 24, 2024 | forbes.com | Adrien Nussenbaum

Cofounder and CEO of Mirakl, a global leader in enterprise marketplace solutions. Tech entrepreneur, marketplace expert. By now we’ve all read endlessly about the disruptive potential of artificial intelligence (AI). Tools like ChatGPT are helping organizations in a wide variety of industries to accelerate workflows and increase productivity. E-commerce is no exception; we should expect generative AI to completely change the way companies create and optimize product descriptions and other content.
SaaS Lander

Dec 9, 2023 | saas-lander.com | Adrien Nussenbaum |Baptiste Collot

America is a huge opportunity for French tech startups, but scaling in the US is tough. A regular expansion takes from 1 to 2 years, we get you there in a few weeks. Opened an office post programCapital raised by our alumniMentors and experts to help you succeedWE HELPED them SCALE IN THE US“SaaS Lander pushed us to move forward.
The Inflation Crisis is Reshaping E-commerce: Six Key Takeaways From Recent Consumer Data

Jun 14, 2023 | risnews.com | Adrien Nussenbaum

Throughout the world, consumers are making tough spending decisions as they navigate inflation and a cost-of-living crisis. In its recently released report, Consumer Preferences in the Digital-First Economy,Miraklsurveyed over 9,000 global consumers across 16 countries in order to understand how the economic downturn is shaping purchasing decisions.