Al Ries

Feb 27, 2024 | everand.com | Josie Clarke |Al Ries |John Gerzema |Adrien Nussenbaum

A long-running spat between Aldi and Marks & Spencer over light-up gin bottles is just the latest in a line of court cases the increasingly popular German discounter has faced with its brand rivals. Aldi’s loss of its appeal against a High Court ruling which found it had copied the design of Marks & Spencer’s light-up Christmas gin bottles comes just weeks after the High Court dismissed a trademark infringement claim against it by Thatchers Cider.

Feb 23, 2024 | booksummary5.wpcomstaging.com | Al Ries

Chapter 4 Positioning AuthorAl Ries, along with Jack Trout, is the co-author of the book “Positioning: The Battle for Your Mind,” which was first released in 1981. Al Ries has written several other books on marketing and branding, including “The 22 Immutable Laws of Marketing,” “Marketing Warfare,” “The Origin of Brands,” and “The Fall of Advertising and the Rise of PR.” Among these books, “The 22 Immutable Laws of Marketing” is considered one of the best in terms of editions and popularity.

Aug 19, 2023 | dunod.com | Al Ries |Jack Trout

Présentation du livreLa plupart d’entre nous sont persuadés qu’une stratégie marketing correctement conçue, exécutée et financée atteint de facto son objectif. Il n’en est rien. Des milliards ont ainsi été engloutis dans des plans marketing qui n’avaient pas la moindre chance de réussir. Pour en finir avec les mythes du marketing, les auteurs nous livrent les grands principes qui régissent la réussite et l’échec d’une stratégie.