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3 weeks ago | 
bandt.com.au | Aimee Edwards
The battle of Thursday night footy was well and truly back last night with the Socceroos also entering the race. Ultimately, it was the AFL that won the game with a total TV national reach of 1,600,000 and a nation average of 565,000. The Hawks, in desperate need of a win after poor performances against Collingwood and Brisbane served up a masterclass securing a 81-59 point victory over the Western Bulldogs.
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3 weeks ago | 
bandt.com.au | Aimee Edwards
In response to an outpouring of fan demand, Mountain Dew has unleashed a limited-edition fashion statement that no one saw coming but everyone kind of wants: Djorts (yes, Dew Jorts). Co-created with the brand's most passionate "Dew-Hards," the design is equal parts ironic, iconic, and unashamedly unhinged. Only 85 pairs of these glorious green-accented cargo-style denim shorts exist, and Aussie fans will need to enter a competition to get their hands (and thighs) on a pair.
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3 weeks ago | 
bandt.com.au | Aimee Edwards
Australian shoppers are preparing to hit the End of Financial Year (EOFY) sales hard, with many looking to relieve the strain of rising living costs by snapping up bargains this month. New research from PayPal reveals that 71 per cent of Australians intend to shop the EOFY sales - almost double the number who said they planned to shop the EOFY sales last year (38 per cent).
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3 weeks ago | 
bandt.com.au | Aimee Edwards
For years, media value ruled the sponsorship world. If your logo was big, bright and front-row on a stadium screen, the job was done. But new research from sports and entertainment consultancy Gemba suggests we've hit a turning point: signage is no longer the main event, Intellectual Property (IP) is. An IP-led sponsorship gives a brand the right to use a team, event, league or athlete's name, logo, imagery or story in its marketing, not just on the field, but across every touchpoint.
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3 weeks ago | 
bandt.com.au | Aimee Edwards
Announced at WOOH's Annual Congress in Mexico City (June 4-6th 2025), Specsavers has won the Creatives Award: Classic, which recognises an OOH creative execution that demonstrates a brilliant use of medium and is considered a memorable and effective piece of work. This is not the first time Specsavers have taken home this award, winning back in 2022 with their iconic slogan. 'Should've gone to Specsavers' is over 20 years old and still manages to amuse and delight audiences.
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3 weeks ago | 
bandt.com.au | Aimee Edwards
Malaysia Airlines has launched its latest global campaign, Time for Premium Escapades, inviting travellers to elevate their journey with exclusive Business Class fares. The campaign runs from 6 to 19 June 2025 for travel period from now until 31 May 2026 and offers access to a wide range of destinations across Asia and beyond. Travellers departing from Australia can enjoy all-in return fares starting from AUD 3,199* in Business Class to Asia and AUD 7,069* to Europe.
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3 weeks ago | 
bandt.com.au | Aimee Edwards
Ad Standards has ruled that a television commercial aired during an episode of Network 10's MasterChef Australia breached environmental advertising standards by implying that renewable gas would be widely available to households in the near future, a claim it found misleading. The TV spot, which aired during MasterChef Australia, featured visuals of a gas burner and the VoiceOver: "It's not just the innovative dishes that come out of this kitchen that will surprise you, it's also the gas.
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3 weeks ago | 
bandt.com.au | Aimee Edwards
After two decades shaping the global creative scene, from BMF to Mother London to launching LA agency The Many, Damien Eley has returned home. But this isn't just another boomerang executive story, nor is The Many's Australian launch a textbook agency expansion. For Eley, the bigger conversation isn't about opening an office, it's about reframing how creativity works in a landscape that's fragmented, fast-moving, and audience-first.
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3 weeks ago | 
bandt.com.au | Aimee Edwards
Former Liberal staffer Brittany Higgins has made her first major career move since leaving her parliamentary role four years ago. Higgins, who shortly after departing her role became an advocate for survivors of sexual assault. In her first career move in four years and an attempt to 'own her identity' outside of the media, the ex-political staffer has joined independent public relations agency Third Hemisphere as director of public affairs.
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3 weeks ago | 
bandt.com.au | Aimee Edwards
Cartology has extended its multi-year partnership with retail property partner Haben, announcing a long-term agreement for the Small and Large format Retail Out of Home representation at Westpoint Shopping Centre in Blacktown. The partnership sees Cartology develop, manage and operate over 50 small and large format screens at one of Western Sydney's biggest shopping centres. Westpoint is a primary shopping and entertainment precinct in Western Sydney, attracting over 18 million visits annually.
