B&T

B&T is a well-established brand with 65 years of experience, offering comprehensive insights into marketing, media, and advertising.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#244953

Australia

#6584

Business and Consumer Services/Marketing and Advertising

#32

Traffic sources

Monthly visitors

Articles

Clive Dickens Launches 'AI-Enablement' Consultancy, Incubator & Creative Talent Champion

3 days ago | bandt.com.au | Arvind Hickman

The former Seven West Media, Shazam, Optus executive Clive Dickens has launched Meliora Company - a global three-pronged consultancy that aims to accelerate AI enablement, innovation and creativity. Aussie industry leaders, including Today the Brave co-founder Celia Wallace, former IAB chief Vijay Solanki, Future Media's Ricky Sutton, and ex-Optus and News Corp executive Brendan Collogan have been enlisted as associates.
Tourism Australia Managing Director Pip Harrison To Step Down

3 days ago | bandt.com.au | Arvind Hickman

Harrison was appointed MD in 2019 and later reappointed for a further term in 2024. She joined Tourism Australia in 2017 as executive general manager international to lead the organisation's international operations, Global Distribution and Partnerships. "Under Pip's leadership, Tourism Australia has demonstrated the importance of our tourism industry to our nation.
Optus Says 'Yes' To Accenture Song For Creative & Media Duties, BRX & Apparent Also On Board

4 days ago | bandt.com.au | Arvind Hickman |Tom Fogden

Accenture Song and its creative agency Droga5, have won the coveted Optus media and creative accounts, beating a host of other agencies to the business, B&T can reveal. Droga5 will handle Optus' creative advertising and production, while the more recently established Accenture Song Media division, led by managing directors Melissa Fein, Sam Geer and Chris Colter, will handle end-to-end media strategy, planning and buying.
Tourism Fiji CEO Brent Hill Heads For Departure Gate

4 days ago | bandt.com.au | Arvind Hickman

Tourism Fiji chief executive officer Brent Hill says his departure at the end of August after four years in the job will be "bittersweet". "Fiji is so special to us," he told B&T's sister publication . "I'm very proud of our achievements, and feel that the organisation is set up for success. "It's a wonderful industry to be a part of, and my 4-plus years there have been truly special. I really want to thank the broader industry, Ministry and the people of Fiji - it's been a privilege.
'The Push For Efficiency & Algorithms Killing Creativity' & Why 'Pop Culture Is Dead'

4 days ago | bandt.com.au | Arvind Hickman

Ana Andjelic, a leading global expert in business and brand strategy, believes that modern brands should be hitmakers, influencing through a range of cultural elements and not through advertising. Speaking at Cannes in Cairns, Presented by Pinterest, Andjelic said that brands who become "Hitmakers" by telling their narrative through a range of "cultural products" are the ones that will shape culture and win.
AMP Banks On Avenue C To Handle Media Planning & Buying

4 days ago | bandt.com.au | Arvind Hickman

Independent media agency Avenue C has been appointed by AMP to lead its media planning and buying business, following a competitive pitch process. Avenue C will handle all media planning and buying responsibilities except search and affiliate marketing, which will be managed internally by AMP's in-house team. The win continues a strong 2025 for the agency, which has also won briefs for Alinta Energy and Zip Water.
Manifest Group Jumps On The Saddle Of Zwift

5 days ago | bandt.com.au | Arvind Hickman

Leading fitness technology platform Zwift has appointed global agency Manifest Group as its communications partner in Australia overseeing PR and campaign activity in the region. Since launching over 10 years ago, Zwift has transformed how cyclists and fitness enthusiasts train indoors, creating a vibrant community of 'Zwifters' who connect, compete, and train together in virtual environments.
'Strategy Eating Creativity For Lunch', 'Aussies Bubbling With Creativity & Ambition' & 'Telstra's Work Shits Over Other Telcos'

5 days ago | bandt.com.au | Arvind Hickman

The Manifest Group founder, who recently caught up with B&T, says that Aussies "have a chip on their shoulder" but should use this to their advantage. He believes the industry is teeming with creative ambition, if not belief, and that communications agencies which provide a consolidated proposition across multiple channels and can make brands culturally relevant are primed to eat more of adland's lunch.
Bunnings & Wingstop Wins Propel PHD & Hello To Top Of New Business Winner Podiums

5 days ago | bandt.com.au | Tom Fogden

May was a quieter month for the creative side of the ad industry on the new business front. But there were two significant wins for Australia's media agencies-both of which you read first in B&T. Before we get to the New Business Winner podiums, here's a roundup of the wins that didn't make it. Born, B&T's Emerging Agency of the Year, won the brand consolidation work for Unity Bank following its merger with G&C Mutual Bank. Born had been Unity Bank's existing agency.
'Stop Hitting Agencies Over The Head On Price'

1 week ago | bandt.com.au | Arvind Hickman

TrinityP3's State of Pitch report unearthed a decline in the pitching process and a polarisation between good pitch processes and bad. The latest Managing Marketing podcast-featuring TrinityP3's Darren Woolley, Kylie Ridler-Dutton, Nathan Hodges, Nick Hand and Stephen Wright-offers invaluable and alarming insights into where the process is challenged, and what agencies and marketers can do to fix it.