B&T

B&T is a well-established brand with 65 years of experience, offering comprehensive insights into marketing, media, and advertising.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#244953

Australia

#6584

Business and Consumer Services/Marketing and Advertising

#32

Traffic sources

Monthly visitors

Articles

Structural Challenges

6 days ago | bandt.com.au | Tom Fogden

It's widely known that the media industry skews young in Australia. But while a younger workforce can have benefits for organisations, a selection of independent media agency bosses have told B&T as part of the latest B&T x IMAA Roundtable that they are facing some significant hurdles in finding the right staff. The average media agency staffer in Australia is just under 33 years old, with 7.9 years of experience and 3.8 years of tenure, up from 2.8 years, according to the MFA Census.
'He Has Come Across As Entitled'

6 days ago | bandt.com.au | Arvind Hickman

Crisis communications experts Simone Lewis and David Yelland have picked apart Prince Harry's explosive interview with the BBC that blames Buckingham Palace and the Home Office for failing to win a court battle that would reinstate a taxpayer funded royal security detail.
'Pinterest Is Where Gen Z Goes To Shop' & 'We've Doubled The Relevancy Of Our Ads'

6 days ago | bandt.com.au | Arvind Hickman

The social media company booked 16 per cent growth in revenue to US$855 million in the first quarter of 2025. This includes an EBITDA of $171.6 million and an earnings margin of 20 per cent, up from 17 per cent in Q1 2024. Monthly active users increase by 10 per cent to 570 million, including 14 per cent growth outside of North America and Europe. Average revenue per user was $1.52 globally and $6.54 in the U.S. and Canada.
Conflict Concerns & Reliance On Big Clients But A Boon For Indies? Industry Reacts To GroupM's Reported Global Consolidation Plans

6 days ago | bandt.com.au | Arvind Hickman

Industry leaders have warned that GroupM's global plans to centralise media buying, eliminate agency job titles and cut staff, may raise concerns over client conflicts and will not solve the structural problems that have seen the WPP media arm struggle compared to its rivals in recent quarters. B&T understands its Aussie business is a shining light and is unlikely to be too impacted by decisions made abroad.
News Corp's Foxtel Sale Marks "Significant" Moment For Business As Q3 Revenues Cross US$2B Mark

6 days ago | bandt.com.au | Tom Fogden

News Corp has released its Q3 results for the 2025 fiscal year, with revenues climbing one per cent to US$2.01 billion (AU$3.14 billion) year-on-year. Dow Jones and News' Digital Real Estate Services segments were the standout performers in the quarter, growing by six and five per cent to US$575 million and US$406 million (AU$899 million and AU$635 million), respectively.
Bumpy Ride Ahead? Scooter Launches FY26 Marketing Roadmap Survey To Find Out

1 week ago | bandt.com.au | Tom Fogden

Integrated creative and marketing agency Scooter has launched a new survey to help marketing leaders navigate the potentially bumpy road ahead in FY26. That road may be bumpy due to economic instability, shrinking budgets, rising expectations, and an increasing need to prove ROI or simply not having a strategic view, resulting from spending too much time on the tools. Of course, you'd hope that most in adland would be aware of those challenges.
Val Morgan Digital Hails Connected Audiences, Flexible Approach To Client Briefs As Key To Continued Profitability & Success As Sixth Birthday Approaches

1 week ago | bandt.com.au | Tom Fogden

Val Morgan Digital (VMD), the cinema and out of home company's digital publishing arm, launched at an inauspicious time for the sector-September 2019. Little did Brian Florido, VMD's managing director, and the rest of the team know that everything was about to get quite a bit worse. "It was a very interesting time to launch a digital business inside a cinema business to begin with. That was the first big hurdle because in March of 2020, the world went into lockdown," Florido told B&T.
EssenceMediacom Cracks Open Lion's Media Planning & Buying

1 week ago | bandt.com.au | Tom Fogden

B&T revealed that the account was out for a periodic review in March as part of normal business procedure, with a Lion spokesperson telling us that the review was "not a reflection of the performance of our partners". They also confirmed the review extended only to Lion's media agency. It had been widely felt in the industry that UM had produced strong work for Lion, which owns brands including XXXX, Tooheys, Hahn, Stone & Wood, James Squire and Furphy.
Hearts & Science Appoints Peita Pacey As Chief Strategy & Behaviour Change Officer

1 week ago | bandt.com.au | Arvind Hickman

With an eight-year tenure at Omnicom Media Group (OMG), Pacey has spent that past two years as head of behaviour change at OMD Sydney, and was previously head of strategy. Jane Stanley, CEO of Hearts & Science ANZ, said: "We're excited about Peita joining our incredible leadership team and further supporting our agency ambition to bring more Hearts & Science to more brands across Australia.
Hipages Names New CMO

1 week ago | bandt.com.au | Arvind Hickman

With over 20 years of experience in marketing, brand and customer experience leadership, Lim brings a wealth of knowledge to hipages group, thanks to a diverse career working with leading businesses across Australia. Most recently, Lim served as chief marketing and customer officer at Survive, where he helped launch and scale multiple businesses across retail, e-commerce and digital platforms.