B&T

4 days ago | bandt.com.au | Tom Fogden

On Wednesday in Cannes, Andrew Tindall, System1's senior VP of global partnership, alongside Les Binet, former effectiveness boss at DDB and Sarah Carter, Adam & Eve DDB's global planning director, delivered a fascinating talk on the compounding effect of creativity on brands' commercial performance. In fact, fellow marketing scientist Mark Ritson would describe it the next day as "the most significant thought of the last 10 years in marketing".

1 week ago | bandt.com.au | Tom Fogden

The final round of trophies have been handed out at Cannes Lions this evening and, yet again, Telstra's 'Better on a better network' by Bear Meets Eagle On Fire and the 'Best Pace In The World To Have Herpes' for the NZ Herpes Foundation by Sydney's Finch and Auckland's Motion Sickness top the pile from among the Antipodean entries. The two campaigns picked gold Film Lions. 'Better On A Better Network' picked up the Film Craft Grand Prix earlier in the week, too.

1 week ago | bandt.com.au | Tom Fogden

Google's Jenny Kim and Kiera Spencer picked up a silver in the marketers category. The Braille Institute tasked the teams with repositioning the organisation and encouraging people with low vision to seek help from them. Together, Kim an associate product marketing manager and Spencer, a brand marketing manager, created 'Signal for Sight'.

1 week ago | bandt.com.au | Tom Fogden

Wednesday in Cannes. Hump Day. The halfway point (unless you're among the roughly 80 per cent of the festival who don't want to stick it out until Friday). The day started slowly and then rapidly accelerated as I ventured into my first Palais-based talks in the afternoon. Just after lunch, I got the chance to sit down with WPP's global CCO, Rob Reilly. Good bloke. We had a very interesting chat about what the future holds for the business. Spoiler alert: it has a lot to do with AI.

1 week ago | bandt.com.au | Tom Fogden

It's the lament of bosses around the world. You get into a job that you love and are good at, but over time, as you become proficient and your talents are recognised, you get promoted and tasked with doing things that you're not actually good at. But WPP's global chief creative officer, Rob Reilly believes that artificial intelligence will let everyone get back on the tools - including himself. In fact, it's one of the three reasons he "loves" AI. "The managers can be makers again.