Aimée McLaughlin

2 weeks ago | creativereview.co.uk | Aimée McLaughlin

Penguin’s story started in 1935 with the simple idea that quality literature shouldn’t cost more than a packet of cigarettes. Despite scepticism from publishers and booksellers, when founder Allen Lane launched his publishing company he sparked a paperback revolution in the UK. Within a year, three million Penguins had made it to readers’ shelves. Fast-forward 90 years, and Penguin’s mission – to make books for everyone – remains the same.

2 weeks ago | creativereview.co.uk | Aimée McLaughlin

Some trips leave you with physical souvenirs when you return home, but the ones that stay with you often leave behind something less tangible. This is the idea at the heart of luggage brand Away’s new campaign, led by American Haiku. The campaign film is a collaborative effort between multi-hyphenate musician FKA twigs (who’s already directed several of her own music videos), her creative partner Jordan Hemingway, and Academy Award-nominated cinematographer Lukasz Zal.

2 weeks ago | creativereview.co.uk | Aimée McLaughlin

As he publishes a new book about his time at WeTransfer, Bradfield reflects on how he helped transform it from a file-sharing company into a brand beloved by the creative community; plus what other brands can learn from its example “I find myself starting conversations at the moment with, ‘Well, if you remember back in 2009’, and some people I’m talking to literally can’t, but it was totally different,” says Damian Bradfield, WeTransfer’s co-founder and former CCO.

3 weeks ago | creativereview.co.uk | Aimée McLaughlin

The designer’s new book spans everything from his formative period at Ray Gun magazine through to his corporate life at Microsoft. Here, he reflects on a career of two halves and his recent move back to the UK after 15 years away At a quick glance, Chris Ashworth’s CV reads like something out of the TV show Severance.

4 weeks ago | creativereview.co.uk | Aimée McLaughlin

A year on from the death of their founder Alain Sylvain, the agency’s leadership team reflect on the process of grieving in the workplace and what became one of their most successful business years to date When the news broke of Alain Sylvain’s death by suicide in late 2023, there was an outpouring of grief from across the industry for the loss of one of its most celebrated creative minds.