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2 weeks ago | 
creativereview.co.uk | Aimée McLaughlin
The director discusses how moving from Taiwan to London and exploring more traditional forms of animation have informed her approach “I’ve always loved storytelling and conveying ideas through visual language, and animation and illustration offer the perfect tools to create entire worlds around those ideas,” says Chu-Chieh Lee.
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3 weeks ago | 
creativereview.co.uk | Aimée McLaughlin
As the cultural momentum around women’s sport reaches fever pitch, we explore how brands are embracing diverse new audiences and challenging the conventions of sports marketing It’s been a decade since Sport England’s seminal campaign This Girl Can first graced our screens.
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1 month ago | 
creativereview.co.uk | Aimée McLaughlin
Cruise lines are enticing a new wave of Gen Z holidaymakers seeking out the ultimate all-inclusive experience – but the boom also raises a whole host of environmental questions While the pandemic was a catalyst for all of us to reassess our relationship with travel, it couldn’t have been more of a PR disaster for cruises.
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1 month ago | 
creativereview.co.uk | Aimée McLaughlin
Building on the challenger brand’s mission not to blend in, the spot flips the old adage “I like my coffee how I like my men” (quite literally) on its head The coffee category has boomed in recent years, with the UK alone reportedly consuming a staggering 95 million cups a day.
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1 month ago | 
creativereview.co.uk | Aimée McLaughlin
We explore how a sleepy town in Somerset became a cultural haven rooted in community, creativity and connection to nature Creativity has long been woven into the lush landscape of Somerset, which is home to everything from global brands like Mulberry, through to one of the world’s most famous music festivals with Glastonbury, and grassroots initiatives such as Frome Independent, which sees local designers and makers take over the town once a month.
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1 month ago | 
creativereview.co.uk | Aimée McLaughlin
Founded in 2017 by designers Daniel Alcorn and Luke Tonge, Birmingham Design Festival has built a reputation for bringing international design voices to the West Midlands while keeping accessibility and community at its core. Now in its seventh year, the festival alternates between a larger, city-wide format and a more focused conference model. This June sees the return of the latter, with a two-day event exploring the theme of Play.
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1 month ago | 
creativereview.co.uk | Aimée McLaughlin
A perfect storm of economic uncertainty, wellness culture and social media hype is fuelling audiences’ appetite for ‘little luxuries’. We explore what it means for brands ‘Treat culture’ is a term that’s been bandied about a fair bit by the mainstream media over the last few years.
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1 month ago | 
creativereview.co.uk | Aimée McLaughlin
The graphic designer has carved out a career creating striking posters for everything from raves through to cult restaurant collabs The food and creative worlds have always been natural bedfellows to some extent, but this has only accelerated in recent years with the sheer number of design-led restaurant pop-ups, foodie collabs and supper clubs springing up.
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1 month ago | 
creativereview.co.uk | Aimée McLaughlin
McSweeney’s has been defying publishing conventions ever since it was founded in 1998 by author Dave Eggers. Redesigned from the ground up for each issue, the publisher’s Quarterly Concern magazine is a particular labour of love, typically showcasing a mix of short stories, reportage and illustrations, as well as poetry, comic strips and novellas as it’s evolved over the years.
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1 month ago | 
creativereview.co.uk | Aimée McLaughlin
Seven years on from the #MeToo movement, sexual misconduct in the workplace has far from disappeared. We ask timeTo president Pippa Glucklich whether agencies are doing enough to stamp it out for good #MeToo first emerged into the mainstream in late 2017, following a string of sexual harassment scandals against high-powered Hollywood figures such as Harvey Weinstein.
