Creative Review

Creative Review is a monthly publication that focuses on the world of commercial art and design. With a readership of approximately 20,000, it primarily highlights content from the United Kingdom, Europe, and the United States. The magazine features a variety of topics, including modern advertising, design, illustration, new media, photography, and typography.

International, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#220899

United Kingdom

#34322

Arts and Entertainment/Visual Arts and Design

#44

Traffic sources

Monthly visitors

Articles

Will AR glasses eventually replace smart phones?

5 days ago | creativereview.co.uk | Eliza Williams

Snapchat Spectacles are still at development stage but they hint at a time when smart glasses will be as ubiquitous as phones. We speak to Niantic Spatial’s Alicia Berry about what the future might hold, for both users and brands Whether you love them or hate them, it’s hard to imagine life without smart phones.
Brooklyn Film Festival wants you to ditch your devices

1 week ago | creativereview.co.uk | Megan Williams

Screen time gets a bad rap these days – but some screens can give back more than they take away, as Brooklyn Film Festival’s new branding makes clear. Developed by Otherway’s New York office, the positioning and identity of the festival’s 28th edition are based around the idea that good screen time exists if it involves coming together physically around cinema.
Currys reveals humorous award-winning ad

1 week ago | creativereview.co.uk | Megan Williams

The winner of Channel 4’s Diversity in Advertising Award plays on the ‘sigh of relief’ that customers experience when products come with accessibility features In 2024, AMV BBDO was named the winner of Channel 4’s Diversity in Advertising Award for its Currys campaign proposal responding to the brief ‘Inclusive by Design’.
Inside V&A East Storehouse’s spectacular mission

1 week ago | creativereview.co.uk | Megan Williams

The museum’s new east London outpost allows visitors to get up close and personal with its enormous “collection of collections”. We explore the challenges and triumphs of its ambitions to redesign what an institution can be In recent years, in an apparent bid to redress issues around access to the art world, museums and galleries have promised to reimagine institutional frameworks and curatorial methodologies, making lofty pledges about openness and democracy.
Kids appear to deface KFC billboards in Madrid

1 week ago | creativereview.co.uk | Megan Williams

Confectionary brand Fiesta has created a new version of its famous Fresquito lollipop in partnership with KFC. It’s similar to a dip dab, but with the shape and textured coating of KFC’s crispy chicken. To appeal to its young target audience, KFC and Fiesta launched an outdoor activation in Madrid in which billboards, public buildings and cars appear to have been defaced by an army of crayon-wielding kids. While involving kids was no accident, the effect still has an unexpected, spontaneous energy.
Unpacking the cruise holiday renaissance

1 week ago | creativereview.co.uk | Aimée McLaughlin

Cruise lines are enticing a new wave of Gen Z holidaymakers seeking out the ultimate all-inclusive experience – but the boom also raises a whole host of environmental questions While the pandemic was a catalyst for all of us to reassess our relationship with travel, it couldn’t have been more of a PR disaster for cruises.
Are we witnessing the return of the inventive TV ad?

1 week ago | creativereview.co.uk | Ben Kay

There has been a flurry of recent commercials that demonstrate that creativity in TV ads seems to be returning. Though they all have a noughties vibe too … why, asks Ben Kay As Mark Twain once said, history doesn’t repeat itself, but it often rhymes. With that in mind, I believe advertising is currently in a rhyming couplet with the mid-2000s.
Mango’s new film is enjoyably self-referential

2 weeks ago | creativereview.co.uk | Megan Williams

The new campaign film, directed by rubberband, follows Kaia Gerber’s day on a Mango shoot – but not in a conventional documentary sense Mango’s new campaign is wryly named A Mango Campaign, which does a functional job while nodding to the unconventional meta storyline threaded throughout the main film.
Brimm’s identity eschews eco tropes

2 weeks ago | creativereview.co.uk | Megan Williams

When James Haycock launched his own collective, journal and store this year, he wanted it to have sustainable principles baked in. But that didn’t mean the brand would have to show up in the world in a conventional way. Instead of framing climate action in terms of compromises and sacrifices – which although reasonable steps in addressing climate change are hardly an easy sell – the idea is to show that life can still be full of pleasure while caring for the planet at the same time.
Who’s calling the shots in luxury?

2 weeks ago | creativereview.co.uk | Megan Williams

As quickfire micro-trends and global cultural shifts shake up the luxury landscape, we explore the evolving spheres of influence “The tectonic plates that we have in luxury at the moment are moving,” says Deborah Marino, chief strategy officer at Publicis Luxe, the agency’s luxury-focused wing that has offices in Paris, Shanghai and New York. “Between what ‘luxury’ was five years ago, what it was two years ago, and what it is today, we’re seeing changes.