Creative Review

1 day ago | creativereview.co.uk | Sophie Tolhurst

It might be said that luxury trades on je ne sais quoi. There is the IYKYK of product drops, as well as quiet luxury’s minimal, or absent, branding. Yet design has a way of creating something recognisable as luxury through brand, laying down the ineffable in pixel and paint. Paris- and Shanghai-based Production Type is a digital type design agency and foundry used to taking on such a challenge, with clients including Christian Dior Couture, Courrèges, Marine Serre, and perfumier Ormaie.

1 week ago | creativereview.co.uk | Megan Williams

How and How has launched new branding and positioning for “the original” ecommerce platform Big Cartel launched in 2005 when the world of ecommerce was hectic to say the least. In the 20 years since then, the landscape has changed drastically around it. Today, there are plenty of sleek out-of-the-box online store providers that independent businesses can use to sell their wares directly to customers.

1 week ago | creativereview.co.uk | Paul Weedon

The multi-disciplinary artist has worked with musicians from Flume to The Avalanches and most recently Mark Pritchard and Thom Yorke on their new project, Tall Tales. Here he reflects on the timeless collision of music, art and commerce, plus the influence of AI Over the past three decades, artist Jonathan Zawada’s work has seen him exploring the complex, inextricable relationship between technology and the human experience.

1 week ago | creativereview.co.uk | Aimée McLaughlin

The graphic designer has carved out a career creating striking posters for everything from raves through to cult restaurant collabs The food and creative worlds have always been natural bedfellows to some extent, but this has only accelerated in recent years with the sheer number of design-led restaurant pop-ups, foodie collabs and supper clubs springing up.

2 weeks ago | creativereview.co.uk | Megan Williams

The Ordinary has staged an installation inside a Manhattan pop-up store featuring a mountain of fake cash designed to represent $10 million. The store display illustrates the money wasted on celebrity-endorsed skincare products – a cost that The Ordinary argues is ultimately passed onto the customer (though you could argue advertising does the same job). The installation is joined by outdoor posters, social content, and influencer activations to drive home its message.