Creative Review

Creative Review is a monthly publication that focuses on the world of commercial art and design. With a readership of approximately 20,000, it primarily highlights content from the United Kingdom, Europe, and the United States. The magazine features a variety of topics, including modern advertising, design, illustration, new media, photography, and typography.

International, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#220899

United Kingdom

#34322

Arts and Entertainment/Visual Arts and Design

#44

Traffic sources

Monthly visitors

Articles

Penguin goes into the archive to mark its 90th anniversary

1 week ago | creativereview.co.uk | Aimée McLaughlin

Penguin’s story started in 1935 with the simple idea that quality literature shouldn’t cost more than a packet of cigarettes. Despite scepticism from publishers and booksellers, when founder Allen Lane launched his publishing company he sparked a paperback revolution in the UK. Within a year, three million Penguins had made it to readers’ shelves. Fast-forward 90 years, and Penguin’s mission – to make books for everyone – remains the same.
Away teams up with FKA twigs on transportive new ad

2 weeks ago | creativereview.co.uk | Aimée McLaughlin

Some trips leave you with physical souvenirs when you return home, but the ones that stay with you often leave behind something less tangible. This is the idea at the heart of luggage brand Away’s new campaign, led by American Haiku. The campaign film is a collaborative effort between multi-hyphenate musician FKA twigs (who’s already directed several of her own music videos), her creative partner Jordan Hemingway, and Academy Award-nominated cinematographer Lukasz Zal.
Brian Cox lives the high life with Malibu

2 weeks ago | creativereview.co.uk | Megan Williams

Devised by Wieden+Kennedy London, the actor’s latest ad credit sees him kick back and relax after the clock strikes 5pm Actor and emerging adland darling Brian Cox has teamed up with drinks brand Malibu on a new campaign that pledges the importance of work-life balance.
WeTransfer’s Damian Bradfield on the art of building a brand

2 weeks ago | creativereview.co.uk | Aimée McLaughlin

As he publishes a new book about his time at WeTransfer, Bradfield reflects on how he helped transform it from a file-sharing company into a brand beloved by the creative community; plus what other brands can learn from its example “I find myself starting conversations at the moment with, ‘Well, if you remember back in 2009’, and some people I’m talking to literally can’t, but it was totally different,” says Damian Bradfield, WeTransfer’s co-founder and former CCO.
Microsoft’s new identity is a nostalgia trip

2 weeks ago | creativereview.co.uk | Megan Williams

Koto created an identity for the tech giant’s 50th anniversary campaign featuring stars such as Clippy and the MSN butterfly In tech brand terms, celebrating 50 years essentially makes you prehistoric, considering many of the most prevalent companies today were founded this side of the millennium.
How Peperami de-toxified its Animal mascot

2 weeks ago | creativereview.co.uk | David Craft

Peperami’s much-loved Animal mascot has been given a makeover for the contemporary age, keeping his swagger while losing the laddy 90s elements of his character. David Craft of Fearless Union explains how it was done Masculinity. It’s one of those words that triggers instant debate nowadays. Gone are the days when being a bit blokey was simply part of everyday British life. These days, masculinity itself is on trial, accused and often convicted of toxicity.
Mysterious shoemaker is the star of Telstra’s ad

2 weeks ago | creativereview.co.uk | Megan Williams

Director Steve Rogers and Bear Meets Eagle On Fire have conjured up a travelling craftsman for a new Telstra Business campaign Australian telco brand Telstra has taken an unexpectedly whimsical approach to showcasing its business offering.
Fandom celebrated in Finnish football league branding

2 weeks ago | creativereview.co.uk | Megan Williams

A lot of brands make thin claims that they highlight fan culture. However, the Finnish top flight has launched a new identity by Bond that really does put fandom at the centre of things. This is in large part down to its new bespoke typeface, Scarf Gothic, used in its wordmark and as a display font. Its unusually sharp angles and lack of curves are down to the fact that the lettering was constructed based on the shape of scarves laid out flat.
Annual Awards 2025 Winners Craft

2 weeks ago | creativereview.co.uk | Megan Williams

A year on from the death of their founder Alain Sylvain, the agency’s leadership team reflect on the process of grieving in the workplace and what became one of their most successful business years to date
The Monthly Interview: Chris Ashworth

2 weeks ago | creativereview.co.uk | Aimée McLaughlin

The designer’s new book spans everything from his formative period at Ray Gun magazine through to his corporate life at Microsoft. Here, he reflects on a career of two halves and his recent move back to the UK after 15 years away At a quick glance, Chris Ashworth’s CV reads like something out of the TV show Severance.