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1 week ago | 
exchangewire.com | Aimee Newell Tarín
We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry. Overall marketing budgets for Q1 2025 fell for the first time in four years, the latest IPA Bellwether report reveals. A net balance of –4.8% of firms cut their marketing budgets, contrasting the previous quarter which recorded a net balance of almost +2%. Evidence suggests that marketing spend was allocated elsewhere as a result of declining sales and reduced revenue.
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1 week ago | 
exchangewire.com | Aimee Newell Tarín
We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? As the ad tech ecosystem undergoes continual transformation, data curation is becoming increasingly essential for many advertisers.
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2 weeks ago | 
exchangewire.com | Aimee Newell Tarín
Digest: Trump Extends TikTok Sale Deadline Again; Meta's Fact Checking Ends Today for US UsersToday's digest looks at Trump extending the TikTok sale deadline for the second time, Meta's fact checking finally coming to an end for all US users, and WPP's acquisition of InfoSum. President Trump has extended the TikTok sale deadline for the second time, with the date having arrived before the video platform had divested its US operations from Chinese-owned parent company ByteDance.
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3 weeks ago | 
exchangewire.com | Aimee Newell Tarín
Eight months on from Labour’s victory in the UK’s last general election, how has our ad tech ecosystem been impacted? We examine the changes introduced by Keir Starmer and his party, as well as the industry’s trajectory for the near future. Since Labour’s victory in the last UK general election, what has changed so far for the UK ad tech landscape?
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1 month ago | 
exchangewire.com | Aimee Newell Tarín
Which industry members will be judges at The Wires this year? Find out the second wave of names revealed below…Last week, we revealed eight of the many industry members who will be judging ExchangeWire’s prestigious The Wires awards this year. The November ceremony will mark our ninth year celebrating the very best of the digital media, marketing and commerce industries.
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1 month ago | 
exchangewire.com | Aimee Newell Tarín
Today, we look at the UK beginning enforcement of the new regulations under the Online Safety Act, Reddit introducing a change which allows users to block specific advertisers, and Apple’s encrypted data case beginning in secret. As of Monday, the UK began enforcing the new regulations under the Online Safety Act, which aims to protect internet users from illegal content and harmful activity online.
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1 month ago | 
exchangewire.com | Aimee Newell Tarín
Digest: The Guardian Introduces Consent or Pay Model; Meta’s Community Notes to Begin Today, we look at The Guardian’s new consent or pay model, community notes commencing tomorrow on Meta’s platforms, and a new launch from Amazon Prime. The Guardian Introduces Consent or Pay ModelThe Guardian is the latest UK news publisher to introduce a model which forces readers to pay for access to its website if they refuse third-party cookie tracking.
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1 month ago | 
exchangewire.com | Aimee Newell Tarín
The Stack: This Week in Big Tech Today on The Stack we look at the biggest stories of the week affecting big tech. Plus, find today’s MadTech Daily which discusses how Turkish publications' traffic has been affected by Google, LinkedIn expanding its ad targeting tools, and Channel 5 launching a new streaming service. This week, the DOJ’s latest court filing for its legal battle against Google confirms that they are still calling for a breakup of the tech giant.
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1 month ago | 
exchangewire.com | Aimee Newell Tarín
Today’s digest looks at a new lawsuit against Meta brought forward by French publishers, the Competition Markets Authority’s latest conclusions regarding the UK’s mobile browser and cloud gaming markets, as well as YouTube experimenting with a feature which automatically sends videos for human review. Leading publishing and authors’ associations in France have filed a lawsuit against Meta over allegedly using their copyrighted content to train its AI models without authorisation.
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1 month ago | 
exchangewire.com | Aimee Newell Tarín
Today’s digest looks at a new lawsuit against Meta brought forward by French publishers, the Competition Markets Authority’s latest conclusions regarding the UK’s mobile browser and cloud gaming markets, as well as YouTube experimenting with a feature which automatically sends videos for human review. Leading publishing and authors’ associations in France have filed a lawsuit against Meta over allegedly using their copyrighted content to train its AI models without authorisation.
