ExchangeWire

6 days ago | exchangewire.com | Ciaran O'Kane

After the latest antitrust ruling against Google, it seems like a good time to resurface Ciarán O’Kane's MadTech Sketch on how the Google ad tech business could look if it is broken up. First published July 2022Ever since the WSJ broke the story about Google potentially hiving off its ad tech business to placate regulators, there has been wild speculation about what they might do next.

1 week ago | exchangewire.com | Aimee Newell Tarín

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry. Overall marketing budgets for Q1 2025 fell for the first time in four years, the latest IPA Bellwether report reveals. A net balance of –4.8% of firms cut their marketing budgets, contrasting the previous quarter which recorded a net balance of almost +2%. Evidence suggests that marketing spend was allocated elsewhere as a result of declining sales and reduced revenue.

1 week ago | exchangewire.com | Aimee Newell Tarín

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? As the ad tech ecosystem undergoes continual transformation, data curation is becoming increasingly essential for many advertisers.

2 weeks ago | exchangewire.com | Mathew Broughton

In the first of an article series examining key findings in the most-recent edition of the ExchangeWire Media Pulse, research lead Mat Broughton examines the current state of brand safety, and the potential role AI will play in its future development. Few subjects within the industry are so contentious and cyclical as brand safety, the practices and tools used to ensure marketing material does not appear against harmful/inappropriate content which could damage an advertiser’s reputation.

2 weeks ago | exchangewire.com | Aimee Newell Tarín

Digest: Trump Extends TikTok Sale Deadline Again; Meta's Fact Checking Ends Today for US UsersToday's digest looks at Trump extending the TikTok sale deadline for the second time, Meta's fact checking finally coming to an end for all US users, and WPP's acquisition of InfoSum. President Trump has extended the TikTok sale deadline for the second time, with the date having arrived before the video platform had divested its US operations from Chinese-owned parent company ByteDance.