ExchangeWire

2 weeks ago | exchangewire.com | Ciaran O'Kane

In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are revolutionising programmatic media buying. It’s been quite the week for media-related AI platform announcements. WPP Media launched Open Intelligence, its LLM that builds custom algos for clients. First- and third-party sources train the OI LLM. It's a smart strategy. MiQ is also unveiling its AI platform at Cannes.

3 weeks ago | exchangewire.com | Aimee Newell Tarín

With ATS Singapore 2025 just around the corner, we reveal a final preview of this year's topics... With less than one month until ATS Singapore 2025, our anticipation builds to delve into the biggest industry issues currently affecting the APAC ad tech landscape. Panellists will cover topics ranging from commerce to curation. Below, we examine AI and attention. Experts taking to the stage span the ad tech ecosystem, including individuals from brands, publishers, agencies, and vendors.

3 weeks ago | exchangewire.com | Aimee Newell Tarín

We look back at the launch of the AdTech Connect initiative and everything it has achieved so far. What’s next?  AdTech Connect launched in early August last year, with the goal of fostering growth and innovation by creating opportunities for the next generation of ad tech professionals through well-curated networking events and workshops. At the kick-off event, the panel discussion centered around networking, mentoring, and upskilling.

4 weeks ago | exchangewire.com | Aimee Newell Tarín

What does Google’s AI Mode Mean for the Ad Industry? Google's rollout of AI Mode marks another momentous change in the search landscape. What does the update mean for members of the ad industry? Last week, Google announced another momentous change to its crown jewel, Google Search, with the rollout of AI Mode to all US users.

1 month ago | exchangewire.com | John Still

GumGum's Peter Wallace on the Power of Contextual Advertising ←Back to IndexIn our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this episode, Peter talks us through the power of contextual advertising, and how GumGum's Mindset Graph can help advertisers think outside of the box.