ExchangeWire

ExchangeWire delivers comprehensive data and insights on Marketing Technology, Advertising Technology, and Programmatic Advertising worldwide. By exploring the intricacies of martech, ad tech, and programmatic advertising, ExchangeWire provides valuable market intelligence on new models and technologies. They also offer industry statistics with a particular emphasis on regional trends.

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#478037

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Chrome’s Cookie Commotion: Is it Finally Over? - ExchangeWire.com

2 weeks ago | exchangewire.com | Aimee Newell Tarín

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, Google has decided it will simply stick with the current system.
“Infrastructure must build trust—not just scale”: Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

3 weeks ago | exchangewire.com | John Still

ExchangeWire sat down with Ruben Niet, CEO of digitalAudience, to discuss data distribution, digital identity and the power of clean rooms. Privacy rules are getting stricter everywhere, but they’re not the same everywhere. What’s allowed in Sweden might be off-limits in Germany. That means marketers need tools that aren’t just compliant by default, but adaptable by design.
Data Distribution: Plumbing For Programmatic Activation

3 weeks ago | exchangewire.com | Ciaran O'Kane

Data Distribution: Plumbing For Programmatic ActivationIn our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by Publicis raised a few eyebrows in ad tech circles. I'm not sure why, as it was a perfectly logical piece of M&A. Publicis was getting increasing pushback on the effectiveness of Epsilon outside the US and UK. With Lotame’s global footprint, Publicis' data story becomes an even stronger selling point for brands.
The MadTech Sketch: How to Break Up Google

3 weeks ago | exchangewire.com | Ciaran O'Kane

After the latest antitrust ruling against Google, it seems like a good time to resurface Ciarán O’Kane's MadTech Sketch on how the Google ad tech business could look if it is broken up. First published July 2022Ever since the WSJ broke the story about Google potentially hiving off its ad tech business to placate regulators, there has been wild speculation about what they might do next.
IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years - ExchangeWire.com

3 weeks ago | exchangewire.com | Aimee Newell Tarín

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry. Overall marketing budgets for Q1 2025 fell for the first time in four years, the latest IPA Bellwether report reveals. A net balance of –4.8% of firms cut their marketing budgets, contrasting the previous quarter which recorded a net balance of almost +2%. Evidence suggests that marketing spend was allocated elsewhere as a result of declining sales and reduced revenue.
Data Curation: Examining European Expansion - ExchangeWire.com

4 weeks ago | exchangewire.com | Aimee Newell Tarín

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? As the ad tech ecosystem undergoes continual transformation, data curation is becoming increasingly essential for many advertisers.
Brand Safety in the AI Age

1 month ago | exchangewire.com | Mathew Broughton

In the first of an article series examining key findings in the most-recent edition of the ExchangeWire Media Pulse, research lead Mat Broughton examines the current state of brand safety, and the potential role AI will play in its future development. Few subjects within the industry are so contentious and cyclical as brand safety, the practices and tools used to ensure marketing material does not appear against harmful/inappropriate content which could damage an advertiser’s reputation.
Digest: Trump Extends TikTok Sale Deadline Again; Meta's Fact Checking Ends Today for US Users

1 month ago | exchangewire.com | Aimee Newell Tarín

Digest: Trump Extends TikTok Sale Deadline Again; Meta's Fact Checking Ends Today for US UsersToday's digest looks at Trump extending the TikTok sale deadline for the second time, Meta's fact checking finally coming to an end for all US users, and WPP's acquisition of InfoSum. President Trump has extended the TikTok sale deadline for the second time, with the date having arrived before the video platform had divested its US operations from Chinese-owned parent company ByteDance.
Labour’s Impact on UK Ad Tech: What has changed so far? - ExchangeWire.com

1 month ago | exchangewire.com | Aimee Newell Tarín

Eight months on from Labour’s victory in the UK’s last general election, how has our ad tech ecosystem been impacted? We examine the changes introduced by Keir Starmer and his party, as well as the industry’s trajectory for the near future. Since Labour’s victory in the last UK general election, what has changed so far for the UK ad tech landscape?
The Wires 2025: Second Wave of Judges Revealed - ExchangeWire.com

1 month ago | exchangewire.com | Aimee Newell Tarín

Which industry members will be judges at The Wires this year? Find out the second wave of names revealed below…Last week, we revealed eight of the many industry members who will be judging ExchangeWire’s prestigious The Wires awards this year. The November ceremony will mark our ninth year celebrating the very best of the digital media, marketing and commerce industries.