ExchangeWire

ExchangeWire delivers comprehensive data and insights on Marketing Technology, Advertising Technology, and Programmatic Advertising worldwide. By exploring the intricacies of martech, ad tech, and programmatic advertising, ExchangeWire provides valuable market intelligence on new models and technologies. They also offer industry statistics with a particular emphasis on regional trends.

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#478037

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#60159

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GumGum's Peter Wallace on the Power of Contextual Advertising

1 week ago | exchangewire.com | John Still

GumGum's Peter Wallace on the Power of Contextual Advertising ←Back to IndexIn our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this episode, Peter talks us through the power of contextual advertising, and how GumGum's Mindset Graph can help advertisers think outside of the box.
ATS Singapore 2025: Delving Deeper into This Year’s Topics - ExchangeWire.com

1 week ago | exchangewire.com | Aimee Newell Tarín

ExchangeWire's ATS Singapore returns in just over a month for its 14th anniversary in the APAC region. We take another dive into this year’s topics, from AI to incrementality. With ATS Singapore 2025 just around the corner, we gathered more insights from this year’s experts who will be taking to the stage to discuss the biggest issues in APAC ad tech. A summary of what to expect on the event day can be found here.
Pixalate Finds 286 US Mobile Apps Violating COPPA, Risking Privacy of 18m Children - ExchangeWire.com

2 weeks ago | exchangewire.com

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has released the Q1 2025 State of Children’s Privacy
ATS Singapore 2025: A First Glance at This Year’s Topics

3 weeks ago | exchangewire.com | Aimee Newell Tarín

As the fourteenth ATS Singapore approaches, we give you a first glance at this year’s biggest topics, from retail media to attention. With ATS Singapore in just two months, we give you a first glance into some of the event’s hottest topics which will be delivered by experts from across the APAC ad tech landscape. The following speakers we shine the spotlight on today will be delving into the future of publishing, retail media networks, commerce, privacy, and attention.
Women in Ad Tech: Is the Industry Inclusive Enough? - ExchangeWire.com

3 weeks ago | exchangewire.com | Aimee Newell Tarín

We examine women’s current position in the ad tech sector, focusing on the rolling back of DEI initiatives, the importance of flexible working arrangements, and powerful personal actions. The tech industry is not known for being diverse. Who first comes to mind when called to think of key figures in the sector?
2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So - ExchangeWire.com

4 weeks ago | exchangewire.com | Aimee Newell Tarín

We look at some of the key findings from this year’s 2025 All In Census (created by the Advertising Association, the IPA, and ISBA), revealed on Thursday at News UK’s London headquarters by Dan Wilks, director of Credos. On Thursday, the results of this year’s All In Census (carried out in March) were revealed.
The Wires 2025: Third Wave of Judges Revealed - ExchangeWire.com

1 month ago | exchangewire.com | Aimee Newell Tarín

As ExchangeWire’s ninth The Wires Awards edges closer, we reveal the third wave of judges who will be assessing this year’s entries…As the year progresses and entries begin to roll in, we feel excitement building for The Wires 2025. For anyone still unfamiliar with the awards, ExchangeWire’s The Wires celebrates the very best of digital media, marketing, and commerce.
ATS Singapore 2025: What to Expect - ExchangeWire.com

1 month ago | exchangewire.com | Aimee Newell Tarín

ExchangeWire's ATS Singapore returns this July for its 14th anniversary in the APAC region. ATS Singapore 2025 will bring together the very best of the APAC ad tech scene. This year will mark the event’s 14th anniversary in the region, nearing almost a decade and a half. ExchangeWire will delve into issues currently affecting the APAC landscape, with insights from a noteworthy range of experts from across the entire media industry, including brands, publishers, agencies, and vendors.
Chrome’s Cookie Commotion: Is it Finally Over? - ExchangeWire.com

1 month ago | exchangewire.com | Aimee Newell Tarín

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, Google has decided it will simply stick with the current system.
“Infrastructure must build trust—not just scale”: Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

1 month ago | exchangewire.com | John Still

ExchangeWire sat down with Ruben Niet, CEO of digitalAudience, to discuss data distribution, digital identity and the power of clean rooms. Privacy rules are getting stricter everywhere, but they’re not the same everywhere. What’s allowed in Sweden might be off-limits in Germany. That means marketers need tools that aren’t just compliant by default, but adaptable by design.