Alan Wolk
Co-Founder/Lead Analyst @TVREV. Author, Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry https://t.co/PW5hoI9eiy
Articles
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2 days ago |
streamtvinsider.com | Alan Wolk
Ready to hear more insights from TVREV’s Alan Wolk? Don’t miss out on theTVREV Pre-Game Workshop: The Future of Streamonomicsat The StreamTV Show in Denver on June 11. Check out the lineup and register here to be in the know on the latest and what’s up next across FAST, local TV, TVOS, and contextual advertising. 1.
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2 days ago |
tvrev.com | Alan Wolk
It’s been well over 10 years since the guys at Pluto and Tubi came up with the idea of free ad-supported streaming television, close to seven years since some guy in New Jersey realized that spelled out “FAST” and gave it a name. But the segment, once the hottest thing in television, is at a crossroads these days as consumers struggle with discovery and publishers struggle with unfilled inventory.
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3 days ago |
tvrev.com | Alan Wolk
For years, we’ve been talking about the promise of CTV. Not just as a more efficient version of linear, or a digital delivery mechanism for the same old 30-second spots—but as something bigger. Something that could expand what it means to “advertise on TV.” The theory went like this: if TV became more like digital—targetable, measurable, flexible—then more advertisers would be able to use it. Not just the Cokes and Toyotas of the world, but mid-sized brands. Challenger brands. Regional players.
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5 days ago |
tvrev.com | Alan Wolk
Every year the Upfronts and NewFronts offer clues as to what the coming year in television might bring. Especially, as was evident this year, the difference between the two gets harder and harder to discern. To help us better understand what was going on, we turned to our TVREV Thought Leaders Circle members for their takes. First up was Tony Marlow, Chief Marketing Officer, LG Ad Solutions, who focused in on the rise of CTV, both the content and the advertising.
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1 week ago |
streamtvinsider.com | Alan Wolk
Ready to hear more insights from TVREV’s Alan Wolk? Don’t miss out on theTVREV Pre-Game Workshop: The Future of Streamonomicsat The StreamTV Show in Denver on June 11. Check out the lineup and register here to be in the know on the latest and what’s up next across FAST, local TV, TVOS, and contextual advertising. 1. YouTube Dominates The Television SetAnother month, another Nielsen Gauge report that shows YouTube out in front, even, this month, when the results are grouped by parent company.
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"Which is a fancy way of saying it still seems patched together, as if Walmart bought Neiman Marcus and began selling Christian Louboutin pumps next to the practical workboots." https://t.co/kyUkZ5D03N
In keeping with the Vibe Shift, biblical metaphors at #dmsbyluma https://t.co/VSuFaR3JDC
RT @Yair_Rosenberg: Can you imagine if Israel tried to gift Trump a new Air Force One? The conspiratorial coruscation of the Just Asking Qu…
