Alan Wolk

2 days ago | tvrev.com | Alan Wolk

When we went down to POSSIBLE (I always try to give my brothers and sisters in ALL CAPS some love) the sun, the sand, the sea, the ultimate midcentury modern hotel lobby, all seemed to inspire one thought: What’s Possible? And so a video series was born. In it, you will find some of the industry’s leading lights talking about what is possible, what the world looks like if the stars align and all their plans come to fruition.

2 days ago | tvrev.com | Alan Wolk

The great promise of CTV was that it would finally open up television to more and more advertisers. For years, TV had been dominated by the same cabal of major national brands. But with CTV and its superior targeting and emphasis on hitting the right viewers (as opposed to just the most viewers) we would soon see thousands of new brands advertising on TV. And it has been happening. Slowly, because everything in this industry happens slowly, but it has been happening.

5 days ago | streamtvinsider.com | Alan Wolk

1. Netflix's New InterfaceWe’re still a week away from Netflix’s upfront event, and they’ve managed to steal the spotlight. The reason isn’t a buzzed about new series (been a while since they had one of those) but rather a redesigned interface that includes hot keywords like “vertical video” and “AI-powered recommendations.” The fact that it’s been over a decade since their last interface overhaul only adds to the buzz. TV app interfaces suck. Like really suck.

6 days ago | tvrev.com | Alan Wolk

We’re still a week away from Netflix’s upfront event, and they’ve managed to steal the spotlight. The reason isn’t a buzzed about new series (been a while since they had one of those) but rather a redesigned interface that includes hot keywords like “vertical video” and “AI-powered recommendations.”The fact that it’s been over a decade since their last interface overhaul only adds to the buzz. Why It MattersTV app interfaces suck. Like really suck.

1 week ago | tvrev.com | Alan Wolk

“Advertisers don’t want to waste money on long-tail, low-quality inventory,” says Rachel Gantz, Managing Director at Proximix by Comscore. “Our new Certified Deal IDs give them a way to activate programmatically while staying aligned with trusted, premium content.” ALAN WOLK (AW): So, let’s start with the basics. What exactly are Comscore Certified Deal IDs? Explain it to me like I’ve never heard of them. RACHEL GANTZ (RG): It’s a new solution we’re really excited about.