Alan Wolk
Co-Founder/Lead Analyst @TVREV. Author, Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry https://t.co/PW5hoI9eiy
Articles
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6 days ago |
streamtvinsider.com | Alan Wolk
1. TV Should Be Cheering On Big Tech’s BreakupA Federal Court judge ruled this week that Google was operating an illegal ad tech monopoly. While Google will most certainly appeal, it is all part of an ongoing effort by the Trump Administration to finish up what the Biden Administration started, something people of all political stripes have been urging for years: a break-up of Big Tech using antimonopoly regulations.
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6 days ago |
tvrev.com | Alan Wolk
Talk to anyone about TV, TV advertising in particular, and they will tell you that the ability to create emotional resonance is the medium’s main advantage. People remember TV commercials they saw 20 years ago, but are hard-pressed to remember a banner ad they saw 20 minutes ago. So it’s not surprising that we’re starting to see a lot of focus on quantifying and measuring emotion in TV commercials these days.
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1 week ago |
tvrev.com | Alan Wolk
For years, shoppable TV felt like one of those things that was just around the corner—close enough to get some buzz at CES, but never quite catching on in the real world. Sure, you’d occasionally see a QR code pop up during a commercial break, but nobody was really scanning them outside of a few curious early adopters. It all felt a little forced. But that’s changing. And fast.
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1 week ago |
streamtvinsider.com | Alan Wolk
1. The Calm Before The Storm2024 was a fairly monumental year for the television industry. It seemed like every week brought a new chapter in the industry’s transformation, and the result was more than a bit soap operatic, what with mergers, bankruptcies, new players, new technologies and the like. And then this year? Pretty much crickets.
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2 weeks ago |
tvrev.com | Alan Wolk
“Before launching OKAST, I spent 25 years in the TV business, working for technology companies like Canal+, Irdeto, Newcorp, and NDS,” notes OKAST CEO, Cédric Monnier. “My role was at the intersection of media, technology, and digital content distribution, helping media and content companies navigate the shift to streaming.”ALAN WOLK (AW): How did your prior experiences in the business help shape your vision for OKAST.
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RT @politicsusa46: I love @profgalloway I’ll just leave this here as he nails who are America’s friends and it ain’t the MAGA lunatics, tha…
In our @TVREV Week In Review: Why the television industry should be cheering on attempts to break up Google and Facebook, plus why understanding emotion is so important to TV advertising right now. https://t.co/qPXAyRnCnW
RT @StopAntisemites: New York - Robert Josman, President of the NYPD 24th Precinct Security Council, has been spotted multiple times tearin…