TVREV

3 days ago | tvrev.com | Alan Wolk

When we went down to POSSIBLE (I always try to give my brothers and sisters in ALL CAPS some love) the sun, the sand, the sea, the ultimate midcentury modern hotel lobby, all seemed to inspire one thought: What’s Possible? And so a video series was born. In it, you will find some of the industry’s leading lights talking about what is possible, what the world looks like if the stars align and all their plans come to fruition.

3 days ago | tvrev.com | Alan Wolk

The great promise of CTV was that it would finally open up television to more and more advertisers. For years, TV had been dominated by the same cabal of major national brands. But with CTV and its superior targeting and emphasis on hitting the right viewers (as opposed to just the most viewers) we would soon see thousands of new brands advertising on TV. And it has been happening. Slowly, because everything in this industry happens slowly, but it has been happening.

1 week ago | tvrev.com | Alan Wolk

We’re still a week away from Netflix’s upfront event, and they’ve managed to steal the spotlight. The reason isn’t a buzzed about new series (been a while since they had one of those) but rather a redesigned interface that includes hot keywords like “vertical video” and “AI-powered recommendations.”The fact that it’s been over a decade since their last interface overhaul only adds to the buzz. Why It MattersTV app interfaces suck. Like really suck.

1 week ago | tvrev.com | Jon Lafayette

Leap Media, along with Taste Buds Entertainment, co-produced a half hour special, Gemma’s Summer Desserts, to get more people to sign up for Bigger Bolder Baking emails. The show appeared on weekday mornings on TV networks and shopping channels. The TV exposure boosted signups by as much as 1,500% compared to promotion on social media alone.

1 week ago | tvrev.com | Jon Lafayette

Atai said ad execs who have been around a while shouldn’t be surprised. We’ve all seen “this sort of knee jerk reaction during uncertain times, and we are certainly in uncertain times,” she said, adding “what we know is that companies who lean into the fundamentals, the ones who lean into the details that matter, those are the ones that emerge stronger.”And those newer tactics may be perceived by marketers are effective, but NIelsen’s data shows maybe they’re not.