TVREV

TV[R]EV is a team of experienced journalists and leading professionals from the television and advertising sectors. We assist leading agencies, networks, marketers, startups, and established businesses in navigating the fast-evolving media environment.

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At Cannes, “Fragmentation” Is The New Normal — TVREV

1 week ago | tvrev.com | Alan Wolk

The joke going into Cannes was that if you did a shot every time you heard the word “AI” you’d be dead in a few hours. But if you chose "fragmentation," well, mes amis, your lifespan would be considerably shorter. Le fragmentation is the television industry’s biggest issue right now. It’s everywhere and depending on where, it can be terrible, great or a bit of both. But it’s a problem, not to mention one of the few things people can actually agree on the meaning of.
Programmatic Strategy Paying Off for DirecTV After Focus Shifts to Streaming — TVREV

1 week ago | tvrev.com | Jon Lafayette

“We are a digital first company,” Van Houten declared. “We've invested across these various video delivery platforms to make sure that we can drive better business outcomes for our clients. We need to change the industry mindset. We’re not your father’s Oldsmobile. We are the new, dynamic DirecTV.”According to a report from the IAB, two thirds of advertisers now consider CTV a must buy and spending on CTV is expected to grow 13% to $27 billion in 2025.
NFL TV Draft: Which Games Will Draw The Biggest Audience In 2025? — TVREV

1 week ago | tvrev.com | John Cassillo

Round 3John: Green Bay Packers at Dallas Cowboys (Week 4)I’m not high on the Cowboys’ championship hopes this year, but that rarely matters when it comes to TV tune-in for that team. And with this game in week four, there’s the extra benefit of the eventual Dallas letdown not being obvious yet for primetime audiences.
Streaming Makes TV History, Topping Combined Broadcast, Cable Usage Combined in May — TVREV

1 week ago | tvrev.com | Jon Lafayette

In April, streaming’s share was 44.3%. Broadcast’s share increased from 20.8%, while cable’s share shrunk from 24.5%. Since May 2021, streaming usage has increased 71%, while broadcast has declined 21% and cable has plummeted by 39%. To add insult to injury, NIelsen points out that if you combine the shares of free ad-supports streaming TV (FAST) services Pluto TV, Roku Channel and Tubi, they are bigger than any individual broadcast network in May.
Amazon Helps Marketers Learn From Creator and Influencer Videos on Amazon Live — TVREV

1 week ago | tvrev.com | Jon Lafayette

Amazon Ads, which already seems to know more about what people buy online than anyone else, is now looking to help marketers tap into the creator economy. Signals from consumers watching videos on Amazon Live are now available in the Amazon Marketing Cloud. You probably know about the Amazon Marketing Cloud, the cleanroom where marketers can access what Amazon Ads knows, analyze the data and use planning tools to build audiences for targeted and programmatic advertising.
The Great Rewiring: What StreamTV Revealed About Media's Identity Crisis — TVREV

2 weeks ago | tvrev.com | Alan Wolk

Back in 2018, when The StreamTV Show was still the Pay TV Show, I launched the first TVREV opening track by standing up on a chair in the breakfast room of the hotel and announcing that we were about to start our session to pick up their coffee mugs and come inside. What a long, strange trip it’s been. This year the show moved to yet another level, with a brand new location and a much bigger crowd. How much bigger? The TVREV track that opens the show has always been a draw.
Could Animation Be Superhero Content’s Best Liferaft? — TVREV

2 weeks ago | tvrev.com | John Cassillo

After years of wishful thinking by critics, the long-awaited “superhero fatigue” narrative started to become a reality by 2023. There have still been exceptions to the idea, of course. Marvel’s Deadpool & Wolverine was a box office success last summer, and Guardians of the Galaxy Vol. 3 did well in 2023. But there have been far more misses than hits across both Marvel and DC’s releases, both critically and financially, over the last few years.
More Targeting Brings Advertisers Big Lift in Results, TransUnion Study Finds — TVREV

2 weeks ago | tvrev.com | Jon Lafayette

“In a world with thousands of targeting choices, the challenge is selecting the most effective option from many that appear similar,” said Matt Spiegel, executive of TruAudience Growth Strategy at TransUnion . “Our data proves that even within common attributes like income or age, the performance difference can be massive.”Of course there’s a downside here to be aware of. Making the wrong decision about which consumer characteristics to target reduced campaign effectiveness.
Setting HBO Up For Success: The WBD Split Story — TVREV

2 weeks ago | tvrev.com | Alan Wolk

Warner Bros. Discovery CEO Dave Zaslav announced this morning that the company would be splitting into two separate entities: a “Streaming and Studios” business, to be led by Zaslav himself, and a “Global Networks” business, to be run by CFO Gunnar Wiedenfels. Streaming and Studios (S&S) gets all the shiny stuff—HBO and HBO Max, Warner Bros. Television, Warner Bros. Motion Picture Group, and DC Studios. The parts of the company that generate headlines and Emmys.
Speedvision Fast Channel Vrooms Onto Vizio Smart TVs — TVREV

2 weeks ago | tvrev.com | Jon Lafayette

Speedvision has joined the more than 300 free channels streaming through Vizio WatchFree+. Speedvision, which focuses on cars and is racing adjacent, is the kind of channel that could fit in the booming sports category, which is becoming more and more important to the streaming world, particularly among free, ad-supported streaming (FAST) channels.