TVREV

2 days ago | tvrev.com | Alan Wolk

It’s been well over 10 years since the guys at Pluto and Tubi came up with the idea of free ad-supported streaming television, close to seven years since some guy in New Jersey realized that spelled out “FAST” and gave it a name. But the segment, once the hottest thing in television, is at a crossroads these days as consumers struggle with discovery and publishers struggle with unfilled inventory.

3 days ago | tvrev.com | Alan Wolk

For years, we’ve been talking about the promise of CTV. Not just as a more efficient version of linear, or a digital delivery mechanism for the same old 30-second spots—but as something bigger. Something that could expand what it means to “advertise on TV.” The theory went like this: if TV became more like digital—targetable, measurable, flexible—then more advertisers would be able to use it. Not just the Cokes and Toyotas of the world, but mid-sized brands. Challenger brands. Regional players.

4 days ago | tvrev.com | John Cassillo

Beyond MLB’s own dominance here, the Los Angeles Dodgers and New York Yankees account for another 19.6% of the league’s TikTok views, and combined with the next four teams (Cardinals, Red Sox, Giants and Pirates) that’s six clubs and the league accounting for close to 73% of TikTok views. Engagement isn’t much different either. MLB has 43% of engagement, followed by the Dodgers (14.4%), Yankees (8.7%), Giants (3.8%), Red Sox (3.6%) and Cardinals (3.1%).

5 days ago | tvrev.com | Alan Wolk

Every year the Upfronts and NewFronts offer clues as to what the coming year in television might bring. Especially, as was evident this year, the difference between the two gets harder and harder to discern. To help us better understand what was going on, we turned to our TVREV Thought Leaders Circle members for their takes. First up was Tony Marlow, Chief Marketing Officer, LG Ad Solutions, who focused in on the rise of CTV, both the content and the advertising.

1 week ago | tvrev.com | Alan Wolk

Another month, another Nielsen Gauge report that shows YouTube out in front, even, this month, when the results are grouped by parent company. It should be clear by now that watching YouTube on the big screen is neither a fluke nor a passing fancy. So the question then becomes “What do we make of this and how does it impact the industry in years to come?”And the answer is the impact may be severe and may help to dethrone television as the era’s dominant medium. Allow me to explain.