TVREV

TV[R]EV is a team of experienced journalists and leading professionals from the television and advertising sectors. We assist leading agencies, networks, marketers, startups, and established businesses in navigating the fast-evolving media environment.

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TV Should Be Cheering On Big Tech’s Breakup, Advertising Is Getting Emotional On Us — TVREV

6 days ago | tvrev.com | Alan Wolk

Talk to anyone about TV, TV advertising in particular, and they will tell you that the ability to create emotional resonance is the medium’s main advantage. People remember TV commercials they saw 20 years ago, but are hard-pressed to remember a banner ad they saw 20 minutes ago. So it’s not surprising that we’re starting to see a lot of focus on quantifying and measuring emotion in TV commercials these days.
Digital Advertising Grew 14.9% to $258.6 Billion In 2024: IAB/PwC Report — TVREV

1 week ago | tvrev.com | Jon Lafayette

The report used data and information reported directly to PwC from companies selling advertising on the internet aswell as publicly available corporate data. “As the landscape grows more complex and outcomes-focused,marketers must adapt to a marketplace that increasingly rewards agility, accountability, and relevance,” the report said. “The future of advertising lies in ecosystems that converge content, commerce, and customer data, all orchestrated by intelligent systems.
Why Mobile App Marketers Are Struggling To Measure CTV Ad Performance — TVREV

1 week ago | tvrev.com | Gijsbert Pols

In our latest Marconi post, Gijsbert Pols breaks down why mobile marketers love buying CTV—but still can’t measure it unless they play by someone else’s rules.
OpenAP Tackles Cross-Platform Targeting With Open Identity — TVREV

1 week ago | tvrev.com | Jon Lafayette

As video advertising becomes more targeted, OpenAP, the ad-tech company controlled by most of the biggest TV companies, is launching Open Indenity, a system that will make it easier for media buyers looking to build cross-platform campaigns that include traditional TV.
March Madness Boosts’s Cable’s Share of TV Viewing, Nielsen Says — TVREV

1 week ago | tvrev.com | Jon Lafayette

March Madness gave cable TV a boost in usership that was as predictable as all of the top-seeded teams making it into the Final Four. Meanwhile, the field was a bit more open in the streaming bracket, where the top 10 shows for the month were distributed by seven different platforms. As is standard for this time of year, total time spent watching TV in March was down 6% from February, according to NIelsen’s monthly report.
Shoppable TV’s Moment Has Finally Arrived—And It’s Bigger Than QR Codes — TVREV

1 week ago | tvrev.com | Alan Wolk

For years, shoppable TV felt like one of those things that was just around the corner—close enough to get some buzz at CES, but never quite catching on in the real world. Sure, you’d occasionally see a QR code pop up during a commercial break, but nobody was really scanning them outside of a few curious early adopters. It all felt a little forced. But that’s changing. And fast.
Spectrum Reach Makes Inventory Available Through PubMatic — TVREV

2 weeks ago | tvrev.com | Jon Lafayette

Spectrum Reach, the ad sales arm of Charter Communications, said it made a deal to make its commercial inventory available to buyers who use PubMatic’s connected TV marketplace. The deal means more potential buyers for Spectrum Reach, which continues to work with other demand-side platforms including Comcast’s FreeWheel.
OKAST’s Cédric Monnier On The Challenges Of Creating A “Monetization-First” Streaming Solution — TVREV

2 weeks ago | tvrev.com | Alan Wolk

“Before launching OKAST, I spent 25 years in the TV business, working for technology companies like Canal+, Irdeto, Newcorp, and NDS,” notes OKAST CEO, Cédric Monnier. “My role was at the intersection of media, technology, and digital content distribution, helping media and content companies navigate the shift to streaming.”ALAN WOLK (AW): How did your prior experiences in the business help shape your vision for OKAST.
Comscore’s Demographic Measurement System Wins Accreditation From The Media Rating Council — TVREV

2 weeks ago | tvrev.com | Jon Lafayette

Comscore said it has gained Media Rating Council accreditation for the way it uses big data to obtain demographic viewer data at the household level using big data. The accreditation covers age and gender metrics at the nationals level as well as all 210 local television markets. Last year, Comscore earned accreditation for its total households rating and average audience estimates for both local and national TV telecasts.
Upfronts 2025: AMC Networks Thinks It’s Time For A Depression Era Drama — TVREV

2 weeks ago | tvrev.com | Jon Lafayette

A week after the biggest stock market drop in a generation might not be the most auspicious time for a cable network company to stage an upfront presentation. On the other hand, there might not be an occasion where top-notch entertainment is more needed. On Wednesday, AMC Networks will present its programming plans to advertisers and media buyers. Best known for popular hits like Mad Men, Breaking Bad and The Walking Dead, AMC plans to take more big swings.