Alejandra Salazar

1 month ago | campaignlive.com | Alejandra Salazar

What do German precision, the K-pop phenomenon and the imagery of two plastic chairs all have in common? Campaigns such as E.l.f. von zehn, a German campaign by E.l.f. Beauty; Katseye, an American pop band trained in K-pop choreography; and Bad Bunny's latest album, Debí Tirar Más Fotos, illustrate how brands must rethink their approach. Moving beyond the traditional “global to local” model, the real impact lies in a strategic shift: turning the local into the global.

1 month ago | dialnet.unirioja.es | Alejandra Salazar |Peña Cuellar |Diana Marcela |Vidal Lasso

Ayuda Buscar en la ayuda Buscar en la ayuda El metaverso: un análisis desde la perspectiva de los derechos humanos Peña Cuellar, Diana [1] ; Vidal Lasso, Astrid [1] ; Buriticá Salazar, Alejandra [1] [1] University of the Amazon Localización: Revista Jurídica Mario Alario D'Filippo, ISSN 2145-6054, ISSN-e 2256-2796, Vol. 16, Nº. 33, 2024, págs.

Dec 11, 2024 | campaignlive.com | Alejandra Salazar

Can you taste a color? Mocha Mousse, Pantone’s Color of the Year, makes you want to. Looking to be closer to people, marketers are discovering that the best campaigns awaken more than just one sense — they offer experiences that engage sight, smell, taste, and imagination. The color, launched just a couple of days ago, was chosen — like every year — after carefully analyzing and predicting behaviors, sensations, emotions, and cultural impact on people.

Apr 5, 2024 | latinousa.org | Alejandra Salazar |Reynaldo Leanos Jr. |Luis Eduardo Luna

What and who do you include in a national Latino museum? That’s a question that many have been asking since late 2020, when Congress green-lit the creation of the National Museum of the American Latino. It’s a new addition to the Smithsonian Institution’s roster of national museums, many of which intend to preserve the history and culture of the United States. Museums are political spaces. They carry a big responsibility: to decide which stories and artifacts to preserve across generations.

Nov 14, 2023 | latinousa.org | Alejandra Salazar |Luis Eduardo Luna

The year is 2200. The place is the Rio Grande Valley: a swath of land that makes up the southern tip of Texas, running along the U.S.-Mexico border. In this imagined future, though, the region is now called Rio Cristal. The name change came in 2125, when the Rio Grande Valley and parts of northern Mexico formed a new transborder community in an effort to recover after the Second Mexican-American War.