Alessia Morales

Apr 12, 2024 | gsb.stanford.edu | George Foster |Alessia Morales

2024 | Case No. E821 | Length 25 pgs. This case follows Yada Piyajomkwan and Anderson Sumarli as they create Ajaib, a financial technology venture based in Indonesia. The case begins when the students meet as MBA students at Stanford GSB and follows the founders’ journey from forming the idea through raising a series A round and exploring potential new lines of business.

Sep 20, 2023 | gsb.stanford.edu | David Dodson |Alessia Morales

2023 | Case No. E825 | Length 12 pgs. This case explores the challenges that LOVA, a cannabis company, experienced when hiring and retaining key roles across its production and retail teams. The case outlines the primary responsibilities and characteristics of successful budtenders and trim leads. It then asks students to identify the key outcomes and attributes that they would evaluate when hiring new candidates as well as how they would interview potential hires.