Alex Chavez

Jan 9, 2025 | sdmmag.com | David Morgan |Alex Chavez |Rodney Bosch |Karyn Hodgson

As security dealers, integrators, manufacturers, and guard companies, seeking innovative ways to stand out in a crowded marketplace is important. Podcasting, an often overlooked medium, offers unique advantages that align perfectly with the needs of security industry professionals. Why consider podcasting for your security business? Let’s examine the key benefits:Expert PositioningA podcast provides a platform to showcase your expertise.

Dec 2, 2024 | sdmmag.com | David Morgan |Alex Chavez

Every day, we hear the same story. You’ve done a ton of research and believe you’re doing “all the right things” concerning your marketing. Yet the leads aren’t flowing, and your marketing ROI remains stubbornly low. Whether you are using AI or a ton of done-for-you (read that, Done for EVERYONE) templates, successful marketing requires far more than a “presence.”Here are eight hidden reasons your security industry marketing might be missing the mark:1.

Nov 14, 2024 | sdmmag.com | Alex Chavez |David Morgan

Should you consider pay-per-click (PPC) advertising? Our answer is absolutely. PPC is a powerful tool for security dealers, integrators and manufacturers to reach potential customers. With 65 percent of high-intent searches resulting in ad clicks, crafting compelling ad copy is crucial for success in this competitive landscape. Let’s explore some tips and strategies to create click-worthy PPC ads that resonate with your target audience.

Aug 12, 2024 | sdmmag.com | David Morgan |Alex Chavez

It is no secret that creating SEO-friendly content is essential for standing out in the security industry. Whether you’re a security system dealer, integrator, or manufacturer, implementing effective SEO strategies can help you attract more visitors, generate leads and establish your authority. So, how do you create SEO-friendly content? Here are nine tips to ensure your content outranks the competition. 1. Conduct Thorough Keyword ResearchKeywords are the foundation of SEO.

Jul 8, 2024 | sdmmag.com | David Morgan |Alex Chavez

More Videos The National Sports Safety and Security Conference & Exhibition educates top safety and security professionals on current practices, technologies, products, services, and future strategies to safeguard participants, spectators, and staff. Join us for an engaging and informative webinar tailored for installing security contractors operating in the smart home sector. What’s the most promising trend in the industry?