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2 weeks ago | 
timharford.com | David Morgan |Tim Harford
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Jan 9, 2025 | 
sdmmag.com | David Morgan |Alex Chavez |Rodney Bosch |Karyn Hodgson
As security dealers, integrators, manufacturers, and guard companies, seeking innovative ways to stand out in a crowded marketplace is important. Podcasting, an often overlooked medium, offers unique advantages that align perfectly with the needs of security industry professionals. Why consider podcasting for your security business? Let’s examine the key benefits:Expert PositioningA podcast provides a platform to showcase your expertise.
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Jan 6, 2025 | 
wctrib.com | Richard Cowan |David Morgan |Bo Erickson
WASHINGTON — The U.S. Congress formally certified Republican President-elect Donald Trump's November election victory over Democratic Vice President Kamala Harris, clearing the way for him to be sworn in on Jan. 20. The certification of the election results on Monday in the 50 states and the District of Columbia was accomplished in a brief, formal ceremony during a joint session of the House of Representatives and Senate.
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Dec 2, 2024 | 
sdmmag.com | David Morgan |Alex Chavez
Every day, we hear the same story. You’ve done a ton of research and believe you’re doing “all the right things” concerning your marketing. Yet the leads aren’t flowing, and your marketing ROI remains stubbornly low. Whether you are using AI or a ton of done-for-you (read that, Done for EVERYONE) templates, successful marketing requires far more than a “presence.”Here are eight hidden reasons your security industry marketing might be missing the mark:1.
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Nov 14, 2024 | 
sdmmag.com | Alex Chavez |David Morgan
Should you consider pay-per-click (PPC) advertising? Our answer is absolutely. PPC is a powerful tool for security dealers, integrators and manufacturers to reach potential customers. With 65 percent of high-intent searches resulting in ad clicks, crafting compelling ad copy is crucial for success in this competitive landscape. Let’s explore some tips and strategies to create click-worthy PPC ads that resonate with your target audience.
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Aug 12, 2024 | 
sdmmag.com | David Morgan |Alex Chavez
It is no secret that creating SEO-friendly content is essential for standing out in the security industry. Whether you’re a security system dealer, integrator, or manufacturer, implementing effective SEO strategies can help you attract more visitors, generate leads and establish your authority. So, how do you create SEO-friendly content? Here are nine tips to ensure your content outranks the competition. 1. Conduct Thorough Keyword ResearchKeywords are the foundation of SEO.
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Jul 17, 2024 | 
sdmmag.com | David Morgan
In a recent ISC West panel discussion by the Partnership for Priority Verified Alarm Response (PPVAR), experts from various sectors of the security industry came together to discuss the innovative Alarm Validation Standard AVS-01. Implemented in January 2023, this ANSI-accredited standard aims to improve police response to alarms and enhance communication between the security industry and public safety.
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Jul 8, 2024 | 
sdmmag.com | David Morgan |Alex Chavez
More Videos The National Sports Safety and Security Conference & Exhibition educates top safety and security professionals on current practices, technologies, products, services, and future strategies to safeguard participants, spectators, and staff. Join us for an engaging and informative webinar tailored for installing security contractors operating in the smart home sector. What’s the most promising trend in the industry?
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Jun 17, 2024 | 
sdmmag.com | David Morgan |Alex Chavez
More Videos The National Sports Safety and Security Conference & Exhibition educates top safety and security professionals on current practices, technologies, products, services, and future strategies to safeguard participants, spectators, and staff. Join us for an engaging and informative webinar tailored for installing security contractors operating in the smart home sector. What’s the most promising trend in the industry?
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May 9, 2024 | 
sdmmag.com | David Morgan |Alex Chavez
Those in the industry know that the security industry is a dynamic and competitive landscape. Potential customers must navigate a sea of products and services promising ultimate protection in addition to choosing from the many dealers they find at the end of a Google search. Because of this, security systems dealers, integrators and manufacturers need a powerful tool to stand out from the crowd and establish themselves as trusted advisors.
