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Alex Kreger

Riga, Latvia

Forbes Council Member and Contributor at Forbes

Journalist at Finextra

CEO @UXDA | Pioneering next-gen financial solutions through strategic UX | 150+ digital products for Tier 1 banks, Fintechs, and vendors across 39 countries

Articles

  • 1 week ago | medium.com | Alex Kreger

    UX Planet is a one-stop resource for everything related to user experience. Follow publicationChasing the next big product win in banking or fintech? Poor financial UX might be what’s holding your team back. For decades, banks competed through branch locations, branding and fee structures. Today, in 2025, the real battleground isn’t on the street — it’s in the palm of your hand. The smartphone app has become the front line of financial competition.

  • 2 weeks ago | medium.com | Alex Kreger

    In 2025, UXDA reached a major milestone — a decade of revolutionizing the financial industry through the power of emotional user experience design. What began as a bold experiment born from crisis and uncertainty has grown into an award-winning design agency with a global footprint. To date, UXDA has proudly served nearly 100 clients in 39 countries, designing financial services used by millions of people worldwide.

  • 1 month ago | medium.com | Alex Kreger

    UX Planet is a one-stop resource for everything related to user experience. Follow publicationAfter years of digital innovation, many financial apps still drown users in data — and miss what really matters: how people feel about their money. At UXDA, we see a radically different path: by applying neuroscience and neuromarketing, we’ve found that tapping into users’ emotional motivations can transform their entire financial journey.

  • 1 month ago | medium.com | Alex Kreger

    All the design inspiration you need. It's like crack for designers. And good for you too! #design #ux #ui #inspiration #creativity #art #startupFollow publicationImagine the effortless satisfaction of a single-click purchase on Amazon, one tap Uber hail or the perfectly timed recommendations from Netflix — these aren’t happy accidents from generic experience. They have carefully enriched the digital experience, contributing to multi-billion dollar success.

  • 2 months ago | finextra.com | Alex Kreger

    Let’s cut to the chase. Financial institutions have spent decades obsessing over branches, brand identity, and service fees, believing those were the competitive battlefields. But in 2025, that war is being waged on a device that fits in your back pocket—the touchscreen smartphone. If a mobile banking app feels generic, devoid of real innovation, or lacks actual value to the user, then buckle up: a digital challenger is just around the corner, ready to replace it.

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Alex Kreger | UXDA | Fintech UX
Alex Kreger | UXDA | Fintech UX @theuxda
19 May 25

Unlock 41 % Faster Revenue Growth: Digital CX as Profit Engine in Banking https://t.co/6WMrKllZKC via @Finextra #DigitalBanking #Banking #Fintech #FinancialServices

Alex Kreger | UXDA | Fintech UX
Alex Kreger | UXDA | Fintech UX @theuxda
12 May 25

The Neuromarketing Playbook to Elevate Digital Products in #Banking and #Fintech https://t.co/yD0hlBJ4ds via @Finextra

Alex Kreger | UXDA | Fintech UX
Alex Kreger | UXDA | Fintech UX @theuxda
6 May 25

The Future of Banking: Digital Revolution Demands a Whole New Model https://t.co/2yJ3mYx79i via @Finextra