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Alex Kreger

Riga, Latvia

Forbes Council Member and Contributor at Forbes

Journalist at Finextra

CEO @UXDA | Pioneering next-gen financial solutions through strategic UX | 150+ digital products for Tier 1 banks, Fintechs, and vendors across 39 countries

Articles

  • 1 week ago | medium.com | Alex Kreger

    UX Planet is a one-stop resource for everything related to user experience. Follow publicationAfter years of digital innovation, many financial apps still drown users in data — and miss what really matters: how people feel about their money. At UXDA, we see a radically different path: by applying neuroscience and neuromarketing, we’ve found that tapping into users’ emotional motivations can transform their entire financial journey.

  • 3 weeks ago | medium.com | Alex Kreger

    All the design inspiration you need. It's like crack for designers. And good for you too! #design #ux #ui #inspiration #creativity #art #startupFollow publicationImagine the effortless satisfaction of a single-click purchase on Amazon, one tap Uber hail or the perfectly timed recommendations from Netflix — these aren’t happy accidents from generic experience. They have carefully enriched the digital experience, contributing to multi-billion dollar success.

  • 1 month ago | finextra.com | Alex Kreger

    Let’s cut to the chase. Financial institutions have spent decades obsessing over branches, brand identity, and service fees, believing those were the competitive battlefields. But in 2025, that war is being waged on a device that fits in your back pocket—the touchscreen smartphone. If a mobile banking app feels generic, devoid of real innovation, or lacks actual value to the user, then buckle up: a digital challenger is just around the corner, ready to replace it.

  • 1 month ago | finextra.com | Alex Kreger

    Digital banking has rapidly ascended to the forefront of customer engagement. Yet, despite millions invested in digital app interfaces and innovative functionality, many banks continue to underestimate one vital truth: poor User Experience (UX) isn’t merely a design problem—it’s a hard-hitting business problem.

  • 1 month ago | finextra.com | Alex Kreger

    Digital banking has rapidly ascended to the forefront of customer engagement. Yet, despite millions invested in digital app interfaces and innovative functionality, many banks continue to underestimate one vital truth: poor User Experience (UX) isn’t merely a design problem—it’s a hard-hitting business problem.

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Alex Kreger | UXDA | Fintech UX
Alex Kreger | UXDA | Fintech UX @theuxda
22 Apr 25

Slow Digital Transformation and UX Inaction Are Costing Banks Their Customers https://t.co/xzHKUWcseJ via @Finextra #Banking #Fintech #FinancialServices #BankingTransformation

Alex Kreger | UXDA | Fintech UX
Alex Kreger | UXDA | Fintech UX @theuxda
14 Apr 25

13 Iconic Innovations to Future-Proof Your Digital Banking Service https://t.co/jeXmPRHTMK via @Finextra #Banking #Fintech #BankingInnovation

Alex Kreger | UXDA | Fintech UX
Alex Kreger | UXDA | Fintech UX @theuxda
7 Apr 25

13 Dark UX Traps Financial Brands Must Avoid in Digital Banking Apps https://t.co/13HZ9Iv2St via @Finextra #Banking #Fintech #DarkUX #UX