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Alex Kreger

Riga, Latvia

Contributor at Forbes

CEO of UXDA | Next-gen financial UX experts who add soul to 150+ products of Tier 1 banks, vendors, and Fintechs from 37 countries using unique UX methodology.

Articles

  • 3 weeks ago | finextra.com | Alex Kreger

    Let’s cut to the chase. Financial institutions have spent decades obsessing over branches, brand identity, and service fees, believing those were the competitive battlefields. But in 2025, that war is being waged on a device that fits in your back pocket—the touchscreen smartphone. If a mobile banking app feels generic, devoid of real innovation, or lacks actual value to the user, then buckle up: a digital challenger is just around the corner, ready to replace it.

  • 3 weeks ago | finextra.com | Alex Kreger

    Digital banking has rapidly ascended to the forefront of customer engagement. Yet, despite millions invested in digital app interfaces and innovative functionality, many banks continue to underestimate one vital truth: poor User Experience (UX) isn’t merely a design problem—it’s a hard-hitting business problem.

  • 4 weeks ago | finextra.com | Alex Kreger

    Digital banking has rapidly ascended to the forefront of customer engagement. Yet, despite millions invested in digital app interfaces and innovative functionality, many banks continue to underestimate one vital truth: poor User Experience (UX) isn’t merely a design problem—it’s a hard-hitting business problem.

  • 1 month ago | finextra.com | Alex Kreger

    Digital banking has rapidly ascended to the forefront of customer engagement. Yet, despite millions invested in digital app interfaces and innovative functionality, many banks continue to underestimate one vital truth: poor User Experience (UX) isn’t merely a design problem—it’s a hard-hitting business problem.

  • 1 month ago | techtrendspost.com | Alex Kreger

    If we can land rockets on ocean barges, we can figure out how to make digital banking trustworthy. It’s not about just transferring money faster; it’s about creating an experience so seamless and transparent that customers feel as confident in their banking app as they would in a person standing across the counter. Modern financial technology’s greatest challenge isn’t speed or scale—it’s trust.

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Alex Kreger | UXDA | Fintech UX
Alex Kreger | UXDA | Fintech UX @theuxda
22 Apr 25

Slow Digital Transformation and UX Inaction Are Costing Banks Their Customers https://t.co/xzHKUWcseJ via @Finextra #Banking #Fintech #FinancialServices #BankingTransformation

Alex Kreger | UXDA | Fintech UX
Alex Kreger | UXDA | Fintech UX @theuxda
14 Apr 25

13 Iconic Innovations to Future-Proof Your Digital Banking Service https://t.co/jeXmPRHTMK via @Finextra #Banking #Fintech #BankingInnovation

Alex Kreger | UXDA | Fintech UX
Alex Kreger | UXDA | Fintech UX @theuxda
7 Apr 25

13 Dark UX Traps Financial Brands Must Avoid in Digital Banking Apps https://t.co/13HZ9Iv2St via @Finextra #Banking #Fintech #DarkUX #UX